Cole Willford, Mba Email & Phone Number

Dallas, Texas, United States

• Strategizing for Growth: Developing and executing retail strategies aligned with the company's core objectives, focusing on market expansion and revenue growth.• Financial Management: Oversee financial frameworks to drive profitability, utilizing data-driven approaches to foster informed decision-making.• Team Leadership: Lead a high-performing team, nurturing a culture of collaboration, innovation, and personal growth.• Operational Efficiency: Streamlining processes… Show more • Strategizing for Growth: Developing and executing retail strategies aligned with the company's core objectives, focusing on market expansion and revenue growth.• Financial Management: Oversee financial frameworks to drive profitability, utilizing data-driven approaches to foster informed decision-making.• Team Leadership: Lead a high-performing team, nurturing a culture of collaboration, innovation, and personal growth.• Operational Efficiency: Streamlining processes across all retail locations to ensure adherence to company policies and drive overall efficiency.• Enhancing Customer Experience: A customer-centric culture to elevate service quality and customer satisfaction continually.• Supplier Relationship Management: Establish robust relationships with vendors and suppliers and negotiate favorable terms to secure quality and cost-effectiveness.• DE&I Advocacy: Championing organizational diversity and fostering an inclusive and vibrant work environment.• Compliance Management: Oversee compliance with legal and regulatory standards, safeguarding the company's assets and reputation. Show less

Dallas-Fort Worth Metroplex

• Tasked with providing strategies to elevate growth and optimize operations on global scale for franchise-supported company with patented products that create safe and health-centric vehicle interiors for the automobile industry. Supported 12 franchise owners and seven corporate partners.• Provided financial management, and governed EBITA and P&L while overseeing balance sheet to maximize profitability and ensure fiscal health.• Cultivated united culture of accountability and… Show more • Tasked with providing strategies to elevate growth and optimize operations on global scale for franchise-supported company with patented products that create safe and health-centric vehicle interiors for the automobile industry. Supported 12 franchise owners and seven corporate partners.• Provided financial management, and governed EBITA and P&L while overseeing balance sheet to maximize profitability and ensure fiscal health.• Cultivated united culture of accountability and high performance by aligning cross-functional teams to eliminate silos.• Boosted global top-line sales by 10% in 2023 by devising and implementing global operations strategic plan from zero infrastructure to clear vision and from no score card to reporting on sales.• Created first ever playbook for franchise owners resulting in elevated revenue across the enterprise.• Trimmed excessive spend on non-monitored and low ROI investments vs new products with proven return on investment.• Improved net operating profit from 8% to 12% within seven months.• Revamped operational procedures to increase cost efficiency, streamlined processes, and effectiveness across global units to deliver remarkable 500bps increase in global profitability.• Achieved 15% reduction in Selling, General, and Administrative Expenses (SG&A) through astute financial management.• Implemented new and comprehensive reporting systems, improving financial transparency to inform strategic decision-making yielding $1M increase in top-line growth.• Launched Diversity, Equity, and Inclusion program to set stage for more inclusive and diverse workforce. Show less

North Texas/ Ar/ La And Midwest

• Recruited to turn around two underperforming, high turnover regions in business operations spanning 12 states, 3000 employees, and 235 retail locations for Fortune 500 company.• Produced sustainable solutions, enhanced brand image and achieved long-term profitability while upholding company mission, vision, and values.• Navigated transitional challenges through effective strategic planning, executing key initiatives including managing debt and equity plans. Clear vision -… Show more • Recruited to turn around two underperforming, high turnover regions in business operations spanning 12 states, 3000 employees, and 235 retail locations for Fortune 500 company.• Produced sustainable solutions, enhanced brand image and achieved long-term profitability while upholding company mission, vision, and values.• Navigated transitional challenges through effective strategic planning, executing key initiatives including managing debt and equity plans. Clear vision - top-tiered award-winning within 2 years. And moved to Dallas to negative workforce culture within six months.• Championed reversal of four-year decline in core business by investing in top talent, innovation, and retail execution while reducing costs by $5M.• Steered business unit to generate average of 18% revenue growth in addition to increase of 15% in gross income.• Delivered net operating average profit $23M net income equaling average 11% net profit growth through successful domestic P&L management.• Enhanced contribution margin by 400 bp through cost control, and strategic category focus.• Accomplished 33% EBITDA growth and industry-leading performance through strategic growth plan implementation.• Acquired independent Tire Plus and Firestone dealers for $1.2M while maintaining profitable growth.• Influenced key decision to invest in 11 new profitable brick-and-mortar locations.• Bolstered market responsiveness and grew 40% B2B revenue growth to $4M+ while reducing SG&A by 10%.• Grew profit margin by 475 basis points to historic high in 2019.• Progressed DE&I representation in leadership by 30%.• Served as Committee Chair on BBOLD Executive Board tasked with increasing diversity and talent and increased African-American representation from 8% to 29% accompanied by 10 promotions of diverse company leaders within seven months in addition to reducing associate turnover year-over-year by 10% through DE&I training, development, and networking strategies. Show less

Tx/Ok/Az/Ar/ La/ Fl

Senior Regional Manager (2015 – 2017)Market Sales Service Manager (2008 – 2014)General and Assistant Manager (2004 – 2008)• Experienced continued promotion during tenure with Fortune Global 500 company. Directed business unit generating $3B in annual revenue and $1.4B in income.• Managed full P&L across twelve-state territory while overseeing 20K associates, 10 Direct Reports, and various business operations.• Orchestrated selling strategy and planning for seven… Show more Senior Regional Manager (2015 – 2017)Market Sales Service Manager (2008 – 2014)General and Assistant Manager (2004 – 2008)• Experienced continued promotion during tenure with Fortune Global 500 company. Directed business unit generating $3B in annual revenue and $1.4B in income.• Managed full P&L across twelve-state territory while overseeing 20K associates, 10 Direct Reports, and various business operations.• Orchestrated selling strategy and planning for seven brands, sustained multichannel sales while expanding 187-store footprint.• Triumphed as #1 ranking in company with 125% net operating profit to budget.• Elevated brand focus and innovation leading to 11% growth and record performance.• Doubled innovation rate, launching two key initiatives affecting company-wide growth to generate $1B.• Heightened the business unit's market share by 300+ basis points in one year.• Slashed G&A by 7% and raised employee engagement by 10% via focused talent management.• Grew service revenue from $1M to $8M in three years by reprioritizing profitable segments.• Launched new B2B channel, generating additional $10M in revenue.• Increased female leadership representation by 20%.• Acted as Committee Leader for People for Change, driving DEI efforts resulting in 30% lower diverse employee turnover through targeted retention initiatives and lifted companywide diverse representation from 3% to 18% within two years. Show less

Tx/Ok/Az/Ar

Experienced continued promotion during tenure with Fortune Global 500 company. Directed business unit generating $3B in annual revenue and $1.4B in income. Managed full P&L across twelve-state territory while overseeing 20K associates, 10 Direct Reports, and various business operations.* Orchestrated selling strategy and planning for seven brands, sustained multichannel sales while expanding 187-store footprint.* Triumphed as #1 ranking in company with 125% net operating profit… Show more Experienced continued promotion during tenure with Fortune Global 500 company. Directed business unit generating $3B in annual revenue and $1.4B in income. Managed full P&L across twelve-state territory while overseeing 20K associates, 10 Direct Reports, and various business operations.* Orchestrated selling strategy and planning for seven brands, sustained multichannel sales while expanding 187-store footprint.* Triumphed as #1 ranking in company with 125% net operating profit to budget.* Elevated brand focus and innovation leading to 11% growth and record performance.* Doubled innovation rate, launching two key initiatives affecting company-wide growth to generate $1B.* Heightened the business unit's market share by 300+ basis points in one year.* Slashed G&A by 7% and raised employee engagement by 10% via focused talent management.* Grew service revenue from $1M to $8M in three years by reprioritizing profitable segments.* Launched new B2B channel, generating additional $10M in revenue.* Increased female leadership representation by 20%.* Acted as Committee Leader for People for Change, driving DEI efforts resulting in 30% lower diverse employee turnover through targeted retention initiatives and lifted companywide diverse representation from 3% to 18% within two years. Show less

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: Phi Theta Kappa Summa Cum Laude

Associate Of Arts (A.A.), Mass Communication/Media Studies

Activities and Societies: Phi Theta Kappa Summa Cum Laude