Cole W. Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Metropolitan Area

-Led all digital marketing efforts, managing omnichannel retention strategies across dispensary menus, websites, email marketing, mobile apps, rewards programs, e-commerce partnerships, and new product launches-Collaborated cross-functionally with the executive suite, sales teams, and marketing personnel; developed SOPs and training guidelines to ensure consistency and efficiency-Implemented automated email marketing integrated with POS data and customer personas, achieving a 60% average open rate and driving over $1M in monthly sales-Developed and managed digital marketing budgets, utilizing data analytics to prioritize initiatives and guide departmental decision-making

Columbus, Ohio Metropolitan Area

-Develop and manage quantifiable marketing campaigns and advertising strategies that drive brand awareness, respond to threats and opportunities in the marketplace, and support current wholesale goals and strategies. -Generate and present key reports that measure campaign effectiveness to company executives and sales/marketing teams, continually improving future strategies.-Conduct and report on primary and secondary market research, providing actionable information to cross collaborating teams and executives; stay current on industry trends.-Manage content collection and design process for all B2C and B2B platforms, ensuring visual and message uniformity across all company materials; maintain compliant with advertising rules set by ORC 3796 and OAC 3796. -Manage social media strategy and content calendar, email marketing, in-store assets, collateral and swag. Provide monthly analytics reports to company executives.-Train and manage marketing personnel; Create SOPs, content and brand guidelines, and other value-added brand support for current and future use.

Ohio, United States

-Designed and implemented donor recognition programs that improved retention rates by 30%, encouraging repeat donations and deepening stakeholder relationships-Supervised events and daily activities while managing ongoing projects and developing new projects. -Oversaw creation and distribution of digital communications for the organization including website design and monitoring, social media management, email communications, and newsletters. -Managed current partnership base by ensuring consistent communication, prompt delivery of promised commitments, and tracking of partnership details. Expanded individual and corporate partnership base by running effective partnership campaigns and identifying potential partners.

Columbus, Ohio Metropolitan Area

Collaborated with Territory Sales Manager to conduct 200+ store visits within four weeks; concluding with an in-depth analysis to identify priority retailers and distributors. Planned and oversaw trade show efforts with budgets ranging from $5K to $250K, overseeing booth design, supply logistics, and staffing. Served as a liaison between retail locations and sales/marketing teams to develop assets, SOPs, and other trade marketing tools. Supported the development and execution of targeted email campaigns, improving open rates by 8-10% through the use of data insights and engaging content tailored to brand audiences

Columbus, Ohio Area

-Provided high-quality guest interactions at the Smart Columbus Experience Center and encouraged engagement among visitors-Mantained large knowledge base of Smart Columbus, sustainable initiatives, environmental policy, and more -Facilitated electric vehicle test drives, serving as right seat driver while educating guests about the technology

Columbus, Ohio Area

-Managed and maintained the Taste the Tradition brand across multiple social media sites -Designed graphics and crafted posts to communicate information throughout diverse platforms-Planned and implemented strategies to increase brand awareness and student, alumni, and fan following bases-Created and Maintained business relationships with other Marketing and Social Media Teams

Columbus, Ohio

-Managed projects centered around higher education institutions and advancing the Ohio workforce-Reviewed grant proposals and worked closely in assessing grant effectiveness-Collected, analyzed, and reported higher education data to team

Bachelor'S Degree, Marketing And Sustainable Business

Activities and Societies: Undergraduate Student Government | Internal Affairs Director Mount Leadership Scholar | Member Development Chair

Education record

Activities and Societies: Class Valedictorian Class Vice President National Honor Society President