Cole Weber Email & Phone Number

Greater Atlanta Area

• Experienced in studio and natural light photography, retouching, photo manipulation, and graphic design• Passionate about creating captivating visual content, with a background in fashion, lifestyle, editorial, and portrait photography.• Portfolio available at www.colecreatives.com or on Instagram at @colecreatives.

Meta platform organic social strategy lead and subject-matter-expert for 20+ priority brands at Newell Brands.

Atlanta, Georgia, United States

Developed a strategic approach to organic social media content planning and publishing and help manage the day-to-day activities across business units of Newell Brands’ globally recognized brands, including: Coleman, Rubbermaid, Calphalon, Yankee Candle, and Graco.Responsible for managing, engaging, listening, amplifying and measuring the success of our social media efforts on behalf of our brands and supporting our organic social media efforts with paid amplification in partnership with our, marketing, digital, and agency partners.

Greater Atlanta Area

Developed and implemented customer-specific strategies for the Paper Mate® Pencils business ($84M) to win bigger during key drive times and gain market share in competitive landscapes.Worked with a team to build the Brand Architecture for Paper Mate® Mechanical and Woodcase pencils, creating a long-term strategy to drive growth through innovation and optimization of Paper Mate® product lines.Conducted monthly POS reviews of internal and competitor performance, retail and eCommerce channel shifts, and market share analysis. Proficient in data analytics (NPD, IRI, Mekko Graphics) – interpreting POS/Panel data to develop and support strategic marketing initiatives in Retail, Commercial, and eCommerce.

Greater Atlanta Area

Developed long-term category strategy for Sharpie® Highlighters to increase market share, consumer demand, and SKU productivity within the Highlighter market - a category worth over $161M in the US.Experienced in portfolio management - identifying opportunities for innovation and optimization of existing offerings/pricing at key customers: Walmart, Target, Office Supply Stores, and Amazon.Led the SKU Rationalization efforts for the Highlighter, Correction, and Office Organization categories - consolidating SKU counts by more than 28% while retaining 97% of NOAM invoice sales.Served on the Global Brand Development teams for Paper Mate® Ballpoint Pens and Mechanical Pencils - spearheading innovation projects from ideation to launch.Supported value-engineered projects to improve bottom line performance across categories.

Athens, Ga

• Planned and implemented Digital and Social Media strategies for UGA Athletic programs and athletic recruitment.• Created visual content for Instagram, Facebook, Twitter, and print across all sport programs using Adobe Photoshop, Lightroom, and InDesign.• Photographer for UGA Football.

Athens, Ga

• Director of a non-profit leadership committee at the University of Georgia.• Collaboratively planned and organized weekly events ranging from 100 to 5,000 attendees.• Student mentor

Athens, Ga

• Worked with leads on an individual level in a fast-paced sales environment in the Education Abroad industry.• Connected with prospective customers to communicate LeadAbroad services and program opportunities. • Strengthened skillset in sales, customer service, and communication.

Kennesaw, Ga

• Conducted a competitive analysis and site audit to improve traffic, engagement, and lead generation on stainmaster.com• Created and implemented B2B content calendar for STAINMASTER® social media• Designed email templates and landing pages using Salesforce/Pardot.

Kennesaw, Ga

Project Manager and Content Manager - Participated in a co-internship and oversaw two website development projects- Managed web development, content development, and creative development- Hosted client meetings and communicated efficiently with clients