● Led a high-performing team of 24 direct reports and five marketing agencies that generated $250M in annual profit through room sales, concert sales, in-house and off-property catered events, product marketing, key account management, market trend analysis, and data analyses.● Directed a $12M revenue budget to maximize revenue and profitability for all event initiatives locally and globally. Managed and optimized the sales process to drive event marketing strategies and grow customer base through paid media, digital marketing, and networking. ● Supported the Chief Executive Officer (CEO) and Vice President (VP) of Marketing by implementing their strategic vision through forecasting (ProfitSword), sales programs, service strategy, service excellence, yield management, and go-to-market (GTM) strategies that exceeded ROI and transformed budget efficiency.● Boosted brand visibility and market positioning by creating a pioneering customer experience software initiative, achieving a 20% increase in channel performance.● Led a 30% increase in marketing-qualified leads to sales-qualified leads by developing a high-performing sales team through sales team management, sales techniques, social advertising, integrated performance metrics, and performance tracking to achieve strategic goals.● Crafted a cutting-edge advertising campaign to wrap commuter systems alongside heavily trafficked areas, which drove 2M impressions monthly and a 14% growth in on-property visits and customer loyalty program signups.● Successfully managed 80-100 catering events annually, including coordinating an off-property music festival featuring over 50 food and beverage vendors.● Authored and executed omnichannel operating plans, including advertising, inbound and outbound marketing, digital and analog marketing, press releases, event and product planning, and social media.● Led the research and development team in creating innovative marketing strategies for various high-profile events.

• Managed customer lifecycle marketing (CLM) operations, including multi-channel platform advertising, digital marketing, and social media campaigns. • Shaped brand presence and guest experience and performed data analysis to increase retention and drive growth through market segmentation and funnel marketing.• Increased social media followers by 35% and guest card sign-ups by 25% by partnering with NASCAR for official sponsorship and executing multi-channel acquisition strategies, including NASCAR vehicle branding, driver suit branding, and customer engagement campaigns via Instagram, Meta, and Google. • Championed competitive marketing edge by leading the launch of a personal URL (PURL), used to target marketing efforts based on identified consumer trends, in collaboration with the product development team. This resulted in growing incremental revenue by 40% within the first quarter. • We established a partnership with an external loyalty program to allow customers to spend loyalty points on Amazon, increasing user engagement by 25% and boosting transaction volume by 15%.• Embedding video into email marketing initiatives drove a 40% increase in customer engagement metrics, increasing click-through open rates by 60% overnight.

• Spearheaded development and execution of promotional projects to drive incremental top and bottom-line profitability through budgeting, management, and advertising. • Boosted revenue by 125% by formulating marketing strategies to align with brand strategy and demand generation. • Managed up to 12+ promotional projects simultaneously, including promotions to win cars, tournaments, and free play offers. Also managed dozens of print projects monthly, each with its own set of collateral designed to support the brand message. • Reduced guest gift sourcing costs by 20% and increased gift supplier efficiency by 20% by identifying weaknesses in the procurement process, conducting focus groups and email surveys to optimize gift selections based on customer feedback, and selecting vendors based on pricing analyses. • Executed a comprehensive workforce training program on leadership and marketing, enhancing team productivity by 30% through education on emerging trends and new technologies and evolving the training curriculum based on updated software.• Designed a digital marketing initiative to target inactive guests, paired with the IT team to create a system alerting staff of customers on the property; improved user retention by 20% and increased overall customer satisfaction by 10%.

Enhanced guest satisfaction by analyzing current service levels and implementing strategies to improve them. You’ll achieve this through a combination of guest surveys, one-on-one interactions, and collaboration with various departments. • Regularly assess the quality of services provided to guests.• Identify areas for improvement based on guest feedback, complaints, and observations.• Conducted guest surveys to gather insights into their experiences.• Use survey results to identify trends, strengths, and areas requiring attention.• Collaborated with management to implement necessary changes.• Engaged with guests personally during their stay.• Addressed any concerns, resolved issues, and ensured their comfort.• Provided information about amenities, local attractions, and services.• Worked closely with housekeeping, front desk, and other departments.• Coordinate guest requests and needs across different areas.• Ensure seamless communication to enhance the overall guest experience.• Maintained detailed records of guest interactions.• Use customer relationship management (CRM) software to track guest preferences and history.• Suggested improvements to senior-level management based on data analysis and guest feedback.• Implemented strategies to enhance guest engagement and loyalty.

Served as the personal assistant for the Director of Marketing and Director of Player Development

• Assisted the VP of Sales and VP of Engineering in the development and execution of marketing campaigns, contributing to a 20% increase in lead generation and brand awareness.• Worked with VP of Sales to develop and execute growth marketing strategies that increased lead generation by 40% and boosted sales revenue by 25% year-over-year.• Conducted market research and competitive analysis to identify emerging trends and opportunities, informing product development and go-to-market strategies.• Supervised cross-functional teams in the development of new product launch strategies, contributing to a successful launch that exceeded sales targets by 15%.• Established a comprehensive content marketing strategy that included whitepapers, case studies, and industry reports, enhancing brand authority and generating qualified leads.• Presented quarterly marketing performance reports to senior leadership, providing actionable insights and strategic recommendations.• Spearheaded the adoption of innovative marketing technologies to streamline processes and enhance campaign effectiveness.• Supported the creation of marketing materials, including brochures, product catalogs, and presentations, ensuring consistent brand messaging and high-quality visuals.