Junior Digital Marketer
Current-Reduced Customer Acquisition Cost (CAC) by crafting persuasive copy, optimizing the customer web journey, and expanding web lead generation efforts.-Maintained website, developing with Webflow, HTML, and CSS, and managing integrations with GA4, GoHighLevel CRM, BookingKoala, and Zapier.-Tailored and implemented an AI chatbot capable of answering customer questions, discerning intent, "selling" services, and scheduling follow-up calls.-Coordinated with the marketing team on initiatives such as Google AdWords, Meta (Facebook) ads, SMS, and email campaigns.-Measured marketing campaign performance and website traffic using analytics tools like GA4, Google AdWords, Hotjar, and GoHighLevel CRM.-Created and optimized CRM automations for tasks including contact creation, automated follow-ups, loyalty reminders, and SMS/email promotions.-Designed various graphics for both digital and real-world applications.