Colin Barriff

Colin Barriff Email and Phone Number

Chief Executive Officer @ Zeffer
Hawke's Bay, New Zealand
Colin Barriff's Location
Greater Napier-Hastings Area, New Zealand
Colin Barriff's Contact Details

Colin Barriff work email

Colin Barriff personal email

n/a
About Colin Barriff

Highly Motivated Leader with over 10 years of experience in leading high performing teams. Combining entrepreneurial drive with business-management skills to achieve gains in revenue, market share and profit performance. Communicating a clear, strategic vision, training and coaching to ensure effectiveness and engagement of team members. Driving increased market share and launching new products across a range of industries. An adept manager skilled in recruiting, hiring, and training industry professionals, with a high employee retention rate. Proven record in building strategic relationships across a wide range of stakeholders. Areas of Expertise include: New Business Development  Contract Negotiations  Strategic Planning  Customer Relationship Management  Operational Management  Forecasting Recruiting & Training  P&L Responsibility  Leadership

Colin Barriff's Current Company Details
Zeffer

Zeffer

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Chief Executive Officer
Hawke's Bay, New Zealand
Colin Barriff Work Experience Details
  • Zeffer
    Chief Executive Officer
    Zeffer
    Hawke'S Bay, New Zealand
  • Boring® Oat Milk
    Head Of Global Sales
    Boring® Oat Milk Feb 2023 - Present
    Hawke’S Bay, New Zealand
  • The Apple Press
    National Sales Manager
    The Apple Press Jul 2021 - Mar 2023
    Hawke’S Bay, New Zealand
    Bringing the worlds best Apple Juice made right here in Hawkes Bay, to all of NZ and beyond.
  • Wolf Hospitality
    Group Business Manager
    Wolf Hospitality May 2020 - Jun 2021
    Queenstown Lakes District, Otago, New Zealand
  • Air New Zealand
    Regional Sales Manager
    Air New Zealand Dec 2015 - May 2020
    Hawkes Bay, New Zealand
    REGIONAL SALES MANAGERDeliver on Revenue and Market Share targets across the Central North Island. Create and maintain marketing opportunities for existing and new destination launches. Identify innovative methods to reduce costs and increase revenue. Drive brand loyalty and engagement across regional customer base. Support the business strategy of Supercharging Regional New Zealand• Develop sales plan to deliver on $38m of targeted annual revenue• Built strategic relationships with key stakeholders including Tourism, Business HB, Chambers and Govt agencies. • Work with internal groups and project teams to increase employee engagement scores above 80% • Drive sustainability change across the region working with key businesses to increase understanding and spearhead consumer awareness.
  • Mediaworks Nz
    Regional Sales Manager
    Mediaworks Nz Nov 2014 - Oct 2015
    Gisborne & Hawkes Bay, New Zealand
  • Livestock Improvement Corporation (Lic)
    Regional Manager
    Livestock Improvement Corporation (Lic) Jan 2011 - Nov 2014
    REGIONAL MANAGER – LOWER N.I.Coached and led a team of Account Managers and On Farm Technicians in a highly complex sales and operational environment. Delivering the best in herd genetics and on farm automation to NZ farmers. Increase the average milk production of Dairy cows across NZ and Asian markets.• Drive account manager and technician performance through effective planning and coaching• Identify efficiencies on farm and herd improvement goals that allow for greater milk production and profitability• Increase revenue and market share opportunities through consumer research and effective business planningKEY ACCOMPLISHMENTS:• Recruited and lead a team of account managers to become the highest performing sales team in the country• Winner of the LIC Sales Region of the year, awarded for both revenue and market share, performance and team culture scores
  • Db Breweries
    Sales Manager
    Db Breweries Sep 2002 - Mar 2011
    REGIONAL SALES MANAGERDevelopment of people and strategies to increase brand distribution, revenue and market share. Negotiate supply contracts and key sponsorships. Work alongside industry stakeholders to improve consumer retail environments and frequency of visit• Managed a team of account managers across the lower North Island in addition to key customer relationships• Manage regional P&L, budgets and deliver annual revenue of $29m • Identified opportunities for improved distribution and successful product launches• Understand industry & consumer trends and build strategic business plans accordingly KEY ACCOMPLISHMENTS:• Achieved a 60% market share for DB Breweries in the Central Otago region. 20% above the South Island and national benchmarks• Successful launch of Tui Blonde, Monteiths Cider and the B51 range to be in the top 1% of brand launches in New Zealand.• Negotiated a 4 year strategic brand Sponsorship with NZSKI
  • Db Breweries
    Territory Manager
    Db Breweries Sep 2002 - Sep 2008
  • Anheuser-Busch
    National Account Manager
    Anheuser-Busch Jul 1999 - Jun 2001
    London, United Kingdom
    NATIONAL ACCOUNT MANAGERManage key customer base including regional breweries, grocery, pub multiples and key festival sponsorships.• Negotiate supply contracts with National customer groups• Build brand awareness through distribution, consumer trial and product activations• Manage P&L, budgets and deliver annual revenue of $48M• Manage sales, operations, health & safety and logistics at all key UK music festivalsKEY ACCOMPLISHMENTS:• Negotiated a 4 year sponsorship returning $6m with the UK’s largest music festival – Glastonbury.

Colin Barriff Skills

Fmcg Dairy Agriculture Change Management Leadership Coaching Key Account Management Trade Marketing Sales Management Account Management Sales Operations New Business Development Food Forecasting Sales Grocery Retail Business Strategy Business Planning

Colin Barriff Education Details

  • Cardinal Newman School
    Cardinal Newman School

Frequently Asked Questions about Colin Barriff

What company does Colin Barriff work for?

Colin Barriff works for Zeffer

What is Colin Barriff's role at the current company?

Colin Barriff's current role is Chief Executive Officer.

What is Colin Barriff's email address?

Colin Barriff's email address is co****@****b.co.nz

What schools did Colin Barriff attend?

Colin Barriff attended Cardinal Newman School.

What skills is Colin Barriff known for?

Colin Barriff has skills like Fmcg, Dairy, Agriculture, Change Management, Leadership, Coaching, Key Account Management, Trade Marketing, Sales Management, Account Management, Sales Operations, New Business Development.

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