Job Purpose:Management of the Sales & Marketing function to achieve budgeted sales and profitability across all brands and trade sectors.Key Tasks:• Creation and implementation of the company 5 year and annual plan in conjunction with the Managing Director. Constantly review and challenge the plan.• Creation of a robust and comprehensive marketing plan for each key brand encompassing trade and consumer promotions, trade and consumer advertising and PR/Events while ensuring the maximum return on expenditure through robust review.• Developing a strong relationship with Wineries/Principals to Managing Director and Business Owner level. Negotiation of pricing and additional support to fund marketing and promotional activity within the joint business plans.• Maintenance and development of a strong product portfolio through the supplier network.• Management of a National Account (Aldi) with a €1.97m Turnover.• Management of a Field salesteam of 10 personnel with a combined turnover of €10.15m. Ensuring team targets are achieved across revenue, margin and business development• Coaching and motivating the sales team on a daily basis to ensure adherence to plan.

Job Purpose: To agree and achieve budgeted volume and sales value targets and to maximise profitability through the following Channels - On Trade Symbol Groups; Wholesale and Supermarkets. Key Tasks: • Creation, implementation and review of the business plan to provide strategic direction• Development of new business by identifying opportunities and successfully tendering for new contracts through the On Trade Channel.• Recruitment and management of the On Trade Field Sales Specialist.

Job Purpose:The management of a set of National Accounts across all trade sectors (Major Multiple Retailers; Convenience Retailers, Wholesale, Foodservice, Travel Retail and On Trade). Delivery of budgeted sales and profit targets.Achievements• Successfully negotiating an intricate LTA agreement with Aontas (an amalgamation of Superquinn and Stonehouse wholesalers) which ensured profitable growth across all members in the 2005 financial year.• Negotiation and delivery of the Jurys Doyle Hotel Contract in 2003 – then the largest hotel group in Ireland.• Negotiation and delivery of the contract to supply wines to the Thomas Read Group – the second largest pub chain in Dublin.• Negotiation and delivery of the Choice Hotels Contract.• Successfully renegotiated the extension of the McEniff Hotels and the Radisson Hotels contracts.• Developing business with BWG (Spar Wholesaler) to deliver double digit growth.

Job Purpose:Management of a group of accounts (Tesco, J Sainsbury, Safeway, John Henderson, NI Co op, Costcutter). Delivery of budgeted sales and profit. Brand distribution.Achievements:• Achieving Sales and volume growth with the John Henderson company. We achieved preferred supplier status. I facilitated category management projects and attended numerous Spar and Vivo Guild meetings to present development in the Bakery category to the Guild members.• Negotiated a central billing agreement with Costcutter NI and winning New Supplier of the Year.• Negotiated a central billing agreement with NI Co op.