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Dependable and motivated team member who believes strongly that the bedrock to success is on a positive attitude and strong work ethic. Result-driven professional experienced in creating insights from raw data to advise clients and brands in targeting end consumers.Specialize in SEO, Onsite Display & Rich Media, Programmatic, and Connected TV.Regularly acquire new systems knowledge to identify growth opportunities.
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Senior Digital StrategistSabre CorporationUnited States -
Digital Marketing AnalystKoddi Dec 2024 - PresentFort Worth, Texas, Us -
Campaign Manager, Media Partnerships Specialist IiiSam'S Club Apr 2023 - Dec 2024Bentonville, Arkansas, UsThis role is an OMNI Channel - Retail CPG and Services Campaign Specialist representing Fortune 500 Food/Technology/Apparel/Home Furniture/Jewelry clients. This role also explores member retention and optimization of brand loyalty.- Plan/forecast/troubleshoot/deliver full funnel campaigns to successful performance across OMNI Channel: Onsite/Offsite/Search/Social platforms.Conversion/sales focus. - Educate cross-functional teams and clients on our product offerings as well as their strengths and incremental opportunities. Navigate fast-paced inventory reservations/constraints to produce above benchmark results for each client.- Drive ROAS,market share, and reach through data-driven optimization and personalized solutions for every client in managed departments.- Champion cross-functional partnerships for the Campaign Management team with Sales, Account Managers, Media Planners, Producers, Search team, API partners, and Multi-Supplier members of the CM team. - Review and improve workflow with highest quality of service to clients daily inspired use of further partnership with other departments.- Support new brand activation and product onboarding and designing a living online strategy in delivery with proven results. -
Campaign ManagerExpedia Group May 2022 - Mar 2023Seattle, Wa, Us- Contracted member of the emerging programmatic task force building Expedia's offsite media presence. Developed and scaled market share for NORAM/LATAM Airline/Hotel/State Tourism Board major clients in DV360/DCM/GAM/Tableau platforms. - Hand vetted first-party audience data within 'now' Expedia OneKey Brands: Hotels.com/VRBO/Expedia forming a personal average return in Awareness/Consideration campaigns 2x benchmarks. - Pitched/Applied these audiences across various A/B testing efforts and when necessary applied directly to campaigns to be weighted against previous performance.- Managed an offshore team ensuring timely implementation of trafficking tasks and stood as acting post for Subject Matter Expert on YouTube / Connected TV advertising in the NORAM/LATAM markets. -
Media Account CoordinatorRazorfish Jan 2021 - May 2022New York, Ny, UsThis role focuses on site monetization for a Fortune 500 retailer's e-commerce website across multiple department pods by working with external brands to create and traffic advertisements on site. Includes plan generation, impressions & budget goal forecasting and optimizations. Facilitate creative trafficking process from inception to execution using platforms such as DoubleClick for Publishers (Google AdManager), Salesforce CRM, Amazon Web Services & other Ad Operation tools. Represent Best Buy requests, ensuring assets align with campaign goals and site guidelines through QA processes and optimizations made to allocated impressions, finances and budgets. Collaborate with Analytics team to create and identify site benchmarks and trends. Apply this knowledge to develop tactical roadmaps for advertisers, with the goal of translating recommendations into results for brands.Ensure timely, accurate and credible client documentation and correspondence through weekly status calls to provide clients with campaign performance analytics, while assisting with strategy. -
Account ExecutiveYelp Oct 2019 - Dec 2020San Francisco, Ca, UsWorking with local businesses to help them achieve their goals through Yelp's advertising programs. Provide a consultative approach to every partnership and work with each client to determine their business's needs and aspirations. We only succeed when clients grow their businesses.In this role, I was directly responsible pitching advertising space on Yelp to local business owners across the US and Canada. Success in this role is measured by hitting and exceeding monthly quotas, staying ahead of daily metrics, and handling rejection in a team-focused environment. -
Internet Marketing AnalystIlovekickboxing.Com May 2017 - Oct 2020Simpsonville, South Carolina, UsEstablished founding book of business through in house client development and online marketing efforts.Allocated outbound annual marketing in Facebook ad spends, analyzed Google Analytics data, and coordinated email marketing campaigns. Converted 1K trial members into semi-annual and annual clients.Contributed in biweekly meetings with owner and general manager. Attended owners summit in 2017. -
Digital Marketing Analyst InternCentral Restaurant Products Dec 2018 - May 2019Indianapolis, In, UsRecommended keyword opportunities, campaign structuring, targeting, display network, and other facets of multi-channel marketing. Utilized Google Ads and Bing Ads for campaign construction after approval.Analyzed offline initiatives and validated off-line conversions through attribution modeling resulting in an average monthly return of $30K in company revenue. -
Benefits Consultant InternAflac Jun 2018 - Aug 2018Columbus, Ga, UsProspected new clients and scheduled initial consultations with local business owners and employees. Received ‘Fast Start Award’ for successful acclamation of 2 new clients generating over $5K in premium.License #: 3297564 -
Director Of Marketing, Student Run BusinessHope Jan 2018 - May 2018Developed and administrated daily marketing and sales strategy to executive team after surveying and selecting target markets. Generated over $2K in sales through online and direct marketing.Wrote and co-presented business plan to an investment panel which resulted in $5K Butler University funding.
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Director Of Marketing, Student Run BusinessBig Bottle Jackets Jan 2017 - May 2017Successfully presented develop concept and related business plan collaboratively with executive team to funding panel. This resulted in a loan directly from Butler University. Effectively pivoted off original plan, achieving profit and revenue goals 35% more quickly than originally projected.
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Housing ManagerSigma Chi Fraternity Aug 2016 - Jan 2017Evanston, Il, UsSupervised chapter ensuring clean and stable environment for its 100+ members. Created wellness programs, scheduled group activities and delegated team collaboration in weekly cleans of the chapter.Produced in fundraisers which resulted in over $20K in donations to Huntsman Cancer Foundation.
Colin Daly Skills
Colin Daly Education Details
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Butler UniversityMarketing -
Fenwick College Prep. High School
Frequently Asked Questions about Colin Daly
What company does Colin Daly work for?
Colin Daly works for Sabre Corporation
What is Colin Daly's role at the current company?
Colin Daly's current role is Senior Digital Strategist.
What is Colin Daly's email address?
Colin Daly's email address is cd****@****dia.com
What is Colin Daly's direct phone number?
Colin Daly's direct phone number is +170855*****
What schools did Colin Daly attend?
Colin Daly attended Butler University, Fenwick College Prep. High School.
What skills is Colin Daly known for?
Colin Daly has skills like Leadership, Organization Skills, Microsoft Office, Microsoft Word.
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