Founded and led Bldng Blck Studios initial educational gaming project CaesarVerse/CodexRomanus. Led development of melee combat engine for gladitorial combat and arena environment. Worked with marketing team to increase brand awareness. Formulated GTM strategy for combat demo. Worked with leading LMS platform to form partnership for distribution of educational experiences in universities nationwide. Oversaw development of Web3 blockchain integrations to provide students with ownership of their grades through proof of completion. Organized pre Alpha promotional event.

Organized marketing and sales efforts in preparation for the initial launch of the poliloop bacterial cocktail. This included creating presentations and presenting to various nonprofits, foreign embassies, Fortune 500’s, accelerator programs, and competitions. Branding included a redesigned website along with creating marketing plan and timeline in preparation for product launch. Identified target customers at the corporate, municipal, and state levels. Created materials to supplement current marketing efforts resulting in increased engagement across social platforms. Identified potential opportunities for growth and the corresponding threats. Structured marketing and sales efforts for better tracking through the creation of a sales pipeline. Improved SEO through media placements such as Forbes, Reuters, BBC, La Repubblica, and Yahoo! News. Assisted in grant writing and the interview process.

Led Marketing efforts to launch a new non-custodial lending pool. Responsibilities and tasks included building sales materials for institutional clients, managing projects, analyzed positioning, identifying target market and personas, creating and executing content strategy, updating and maintaining company blog, optimizing SEO, outlining GTM strategy, editing external communications, working with PR agency to expand reach, and assisting with the redesign of the website.

Created marketing plans for myMailHouse, a business-facing tech startup, to increase brand awareness, expand the user base, and target attorneys in the real estate sector. Analyzed social media presence, performed industry research, competitive benchmarking, and data analytics to create a unique marketing approach. Worked with an advertising agency to evaluate search engine optimization and maximize results with a limited budget. Managed social media accounts including Instagram, Twitter, and Facebook.

Strategically utilized academic principals of business development, account management, customer service and marketing taught in the business program by forming an LLC to operate game day shuttle service and additional charter services on campus. Built a team of students with diverse academic backgrounds and talent. Planned, coordinated, and provided golf cart shuttle service on game days at the University of Colorado-Boulder campus.Led and coached a multifaceted team of five; aligned positions and job assignments with individual strengths and talents. Motivated, encouraged, and empowered staff to meet operational and customer service objectives.Managed all aspects of business planning and operations management, including truck rentals, equipment rental, financial account management, and staff productivity.Employed innovative marketing strategies to attract new business customers, including coupon promotions and megaphone advertising.Gained experience generating revenue and increasing profitability by identifying the right price point and level of demand, in addition to controlling expenses.Partnered with the team to brainstorm and generate business development ideas and forward-thinking marketing plans.

Notable client accounts: Fiat Chrysler Automotive, Fincantieri Marine Group, Versace, Trentino Tourism Board, Acqua Lete, Fratelli Beretta, Al-Tayer Group (Dubai), Pirelli Motor Sports, and De’Longhi Coffee Assisted the Digital Strategy/Concept Design and Social Media Marketing/Communication Divisions as needed. Supported client accounts through involvement with social media account management and posting, research, advertising strategy, benchmarking, strategic planning, client meetings, and editing. Leveraged talent and creativity to provide voice-over service for Pirelli Motor Sports.Edited an invitation to a Versace fashion show and presentations for Kinder Sport, De’Longhi Coffee, and Al Tayer Group.Managed Twitter, Facebook, and Instagram channels for Fratelli Beretta and Acqua Lete.