Ipsos is a multinational market research and consulting firm with offices in 88 countries (revenue ~ 1.8 billion euros). A primary responsibility of the Global Chief Research Office is the development of new global research/analytic offerings. In addition to product development, my responsibilities include ensuring the successful implementation and roll out of new offerings. This is done through collaboration with global analytic teams and providing the sales organization with an effective narrative and positioning for the new offer. My responsibilities are split between 2 of Ipsos’s largest business lines: Innovation and Marketing Understanding. Innovation provides new product forecasting, concept, pack, and product testing services to clients. Marketing Understanding offers tools that help clients better understand the needs of consumers and how the market is structuredSelected Results: • Developed Ipsos’s global concept test offer - InnoTest – an innovation evaluation tool grounded in psychological principles that allows for the testing and evaluation of concepts in a realistic manner • Current development work: Building a predictive model to predict innovation success using unstructured data• Developed Microtargeting, an offer that provides clients with the ability to link survey segments with Facebook digital behavioral data, enriching segment profiles on digital behavior as well as providing a means to activate segments via targeted advertising• Developed Social Market Structure, an offer that provides a consumer-based view of the market using social data• Developed Brand Mental Network, an offer that provides an understanding of how brands are embedded and organized in consumers’ memory • Developed SLICE, an agile segmentation offer that blends advanced data science with efficient survey design

The US Analytics team supports IPSOS’s largest US Business Unit (revenue ~ USD $150 million). I managed a team of 20 analysts with responsibilities that included collaborating with client service leaders across the organization to provide effective analytic support, consulting with internal and external clients on complex research design, proposal writing, conducting R&D, and training of sales personnel on analyticsSelected Results: • Managed and supported analytic revenue for the US business. The US Global Modeling Unit revenue grew from $2.2 million in 2010 to $6.1 million in 2017, ending with an operating profit of 44% in 2017, the highest ever recorded. 2018 was a year of transitioning from this team to the Chief Research Officer role• Pioneered the usage of Text Analytics in the US. Text analysis was not used previously at Ipsos. Through my efforts, text analytics is now a standard offer within IPSOS’s 2 largest services lines: Innovation and Marketing Understanding• Pioneered the integration of syndicated sales data into segmentation research, allowing for survey-based segments to be sized and forecasted. This new approach facilitated the win of two major segmentation projects, each worth over a million dollars.

HRCP was a management consulting company (revenue ~ USD $20 million) specializing in developing growth strategies by determining the competitive space, and identifying potential sources of volume. HRCP was acquired by McKinsey in 2011. Key responsibility was to provide analytic support for each client engagement. My responsibilities included creating market structures using syndicated data (e.g., IRI/Nielsen and NPD), and creating segments using survey data. Each engagement team consisted of a researcher, marketer, sales personnel, and analyst. The team’s diversity, combined with the fact that HRCP was a virtual company, required a high level of collaboration. Selected Results: • Helped developed growth strategies for major clients including AFLAC, GP, Conagra, Campbell, Kraft and JNJ.• Pioneered the analysis of market structures using survey data when syndicated panel data was not available

Lead Ipsos Cincinnati Marketing Science Group for P&G Account Team• Grew total sales revenue of Pet Care and Fabric Softener account from $1.6 million to $3.0 million while in Client Service Role for IPSOS’S P&G team• Co-presented with P&G at Advertising Research Conference on Quantitative Laddering• Grew P&G analytic team to support business unit growth from $5 to 15 million