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Leading partner acquisitions and relations for the University Partnerships (UP) team responsible for 11 active partners and 45 programs, signing and launching 7 new partners and 25 programs, achieving the largest ever monthly enrollment and revenue, renewal of largest partner for 5 years, securing 80% of revenue on contract to 2026, external facing thought leader with content in Fortune, EdSurge, EdTech Digest and active at UPCEA, CAEL, Times Higher Ed, and ACHE conferences.

Led the global Partner Relations (PR) team of 25 operating in Canada, US, UK, Australia, and Ireland, serving over 1700 partners and almost 140,000 programs. Primary responsibilities included acquiring new partners in the K-12 and HE/PSE space, implementing account management strategies and tactics to drive expansion, renewal, and overall satisfaction, and developing industry leading thought-leadership and sector engagement, through presentations, publications, and participating in major industry and ApplyBoard led events. Key accomplishments include launching in Ireland, revising the new partner on-boarding process, signing 200 new customers, developing alternative offerings (ApplySolutions), creating deeper strategic relationships (with SNHU), revising the contract review and signing process and expanding and developing the PR leadership team by adding 3 new Directors, creating 6 new roles, promoting 13 team members.

As VP & Program Leader was GM-level responsible for the holistic oversight of the Data Bootcamp (the 2nd largest program at 2U/Trilogy) as well as the emerging FinTech vertical. Partner with 40 HE/PSE institutions in the US, Canada, Mexico, UK and Australia with a role focused on revenue generation, student satisfaction, quality/student outcomes, vertical/program strategy and program/product design with oversight on key KPIs including lead, conversion, cost per lead/acquisition, enrolment rates, retention rates, student/instructor/team/overall NPS scores, and employability measures.

Initially responsible for the operational launch of Trilogy’s planned short course business and leader charged with establishing the 40-person Canadian operations. Developed and implemented strategic, financial, operational, and administrative plans and tactics. Post 2U acquisition in Apr 2019, moved to lead Operations for the development of Trilogy’s new Online Bootcamp business where I developed and implemented a new online design model, brought to market for pilot partners, and created new business unit design and facilitated the integration with existing Trilogy org and functional structures.

Responsible for the development of the go-to-market strategy in the Canadian post-secondary market for a leading global OPM (online program management) firm. Developed and implemented strategic, financial, operational, and administrative plans and tactics.

Overall leadership and management to the continuing professional education portfolio. Leads the identification, development, and delivery of all programs, builds strong relationships internally with staff, faculty and other administrations contacts and partners externally with vendors, organizations and SMEs, manages team of Program Managers and Program Coordinators, oversees finances, marketing, market research, and develops strategic, business and operations plans and all SOPs and department processes,

Oversaw the operations of geographic sites (Chicago and Toronto) for eight business units. The overall responsibility of the SVP is to provide the strategic direction, management, and leadership for a portfolio of 20 university partners and 65 programs, grow existing portfolio, ensure partner satisfaction, and manage the sites/business unit P&L.

Led the operations of a business unit. Provide the strategic direction, management and leadership of a portfolio of accounts. Accountable for the success of the business unit through creation and execution of strategic account plans, active management of the P&L, building relationships with key stakeholders within the partner institution and launching new programs.

Responsible for the management of a 25 person marketing team and a team of 11 Shared Service: Studio/Creative Services, Research, Administration. Provide strategic direction and operational, process and tactical guidance for the execution of annual, quarterly and monthly plans. Focused on achievement of internal and external KPIs including revenue expenses, quality, and client satisfaction.

Responsible for the oversight of a team of 5 Marketing Managers and lead the development and implementation of all marketing plans, marketing tactics and branding activities. Developed the creative direction and supervised the creation of all marketing material (print, banner, website, email, direct mail, poster, webinar, conference and more) for lead generation and branding activities. Generated all leads and actively managed CPL and conversion metrics.

Responsible for the development and implementation of all marketing plans, marketing tactics and branding activities. Developed the creative direction and supervised the creation of all marketing material (print, banner, website, email, direct mail, poster, webinar, conference and more) for lead generation and branding activities. Generated all leads and actively managed CPL and conversion metrics.

Responsible for business development, sales, and marketing activities for two e-commerce properties: BrainMass and SolutionLibrary. Oversaw the strategic deployment of sites to major online business directories, developed and deployed all advertising assets and executed ‘CampusMarketer’ campaign for multiple US university partners. Responsible for the creative development for on-campus coupon and gift card campaigns.

Account Manager for over 80 domestic and international advertising industry clients including Deutsch Inc., BBDO, Leo Burnett, Grip Limited, FUSE marketing, Ogilvy & Mather, Dailey & Associates, Hal Riney Publicis and Euro RSCG. Project Manager on over 200 projects ranging from international market research (qualitative and quantitative), business consulting, competitive intelligence & business plan/feasibility development. Responsible for the training and management for six Account Managers and Project Managers/Coordinators.