Colin North Email & Phone Number

• Mentioned by Vice and The Verge, a self-directed eCommerce initiative focusing on eSports news where I successfully:
• Scale the sites presence across the social media and digital landscape to energize brand awareness.
• Structure the entire creative process from the design of the site’s aesthetic, to content development andpresentation.
• Analyze the user journey throughout the marketing and site-visit experience, fine-tuning messaging andcontent to build and enhance audience engagement.
• Designed an interview program, inviting sports industry professionals, players, streamers and sportslawyers to share insights and news.

Toronto, Canada Area

• An innovative website curating and presenting general knowledge facts and figures, where I am responsible for:
• Developing end-to-end marketing and ad strategies to drive new subscriber acquisition and drivedemand generation.
• Aligning traditional and digital marketing activities to the brand’s strategic growth and marketpenetration plans, increasing the site’s appeal to ad partners.
• Managing the promotional and marketing budget, measuring results and impact against establishedKPIs and ROI targets.
• Iterating content and ad copy targeting each social platform’s unique algorithm requirements, reachingall CTR and CPM objectives.
• Establishing performance standards across brand positioning, messaging and campaign management,providing support and guidance to the Editorial team.

• Overseeing online content creation and development for a home and lifestyle website, key Accountabilities, while contributing to the development of the company’s flagship Oola.com website revolved around:
• Strategizing and coordinating daily web content with staff and guest writers.
• Preparing and managing the editorial calendar; proofreading, editing, and publishing articles.
• Participating in editorial meetings to review story ideas and pitches.
• Ensuring compliance to the company’s editorial direction and guidelines.
• Reviewing and curating content for future site updates and blog posts.