Leads digital advertising and media efforts on behalf of Jordache, US Polo Club and New York City Football Club including creation of social media strategy, development of mobile advertising programs, strategic direction for digital media planning and buying initiatives.

Masters of Professional Studies in Fashion Program

Students are introduced to current marketing principles and practices on the internet. The course explores email, the internet, and search engine marketing as practical applications used to create direct marketing plans and programs that integrate online and offline strategies. In addition, students study the legal and ethical issues involved in using the internet as a marketing tool.

Leads strategic and tactical marketing planning activities for the Six Scents brand to create an annual series of six fragrances with six cutting edge artists/designers and celebrated perfumers to raise awareness and funding for a deserving charity. Artists/designers include Phillip Lim, Damir Doma, Gareth Pugh, and Henry Holland.

Responsible for effectively communicating the benefits of digital marketing and promotions to Integrated Marketing Communications team, brand teams and senior management. Provided recommendations to ensure Coty Inc.’s marketing strategy was fully maximized and integrated into all Living Media, Internet and email initiatives for the fragrance components of Calvin Klein, Chloe, Kenneth Cole, Marc Jacobs, Vera Wang, Baby Phat and Nautica.

Managed the development, creation and deployment of market-driven brand communications in multiple territories -- North America, Germany, United Kingdom, Sweden and Australia. Produced quarterly retention and acquisition programs, monthly direct mail and promotions, customer satisfaction surveys and weekly eZines which deploy to more than 20,000,000 customers – in multiple languages and country specific formats.