Colin Whyte Email & Phone Number

Continued leading OPP’s marketing initiatives from concept to execution. Created ROI for our Hot Box + Dope Bag program by way of budtender surveys catered specifically to each client and an in depth analysis of the results. Honed in KPIs and reporting in order to give our clients the data they need to make informed business decisions. Brought a designer.

Pivotal in daily sales operations and long term strategic marketing planning. Quickly jumped into the role and executed OPP’s very first in-person event, the Cosmic Quest, which lead budtenders on a scavenger hunt throughout Toronto. Took lead of the Hot Box + Dope Bag cannabis sampling program and completed the overall creative direction of the physical.

Toronto, Ontario, Canada

Owner and Head Bud of shopcauli.com, a lifestyle brand and online purveyor providing you with carefully crafted and lovingly curated goods to enhance your trip and expand your mind.

Toronto, Canada Area

Provided cross-functional coordination in the collection, validation and input of data elements to support business and customer needs. Worked with the master data manager to develop and communicate governance processes. Helped build awareness of the importance of key data topics and assisted data stewards in the implementation of processes and procedures.

Toronto, Canada Area

Responsible for the collection, data entry, and maintenance of the OCS.ca and OCS Wholesale product catalogue in all systems. Maintained the data integrity for all product attributes and pricing records. Built a more efficient and accountable process map for new product onboarding. Assisted Category Managers on a daily basis with any queries regarding.

Toronto

Administrative Assistant in the buying department. Collected all appropriate documents needed to receive product into the internal system. Managed inventory of over 30,000 SKUs through counts and investigating any discrepancies. Built vendor relations and ensured we received any credits or discounts we were entitled to. Digitized our order tracking process.

Toronto, Ontario, Canada

As the Buying Coordinator for the bed and bath basic shop, I worked closely with many different departments to complete projects. I was responsible for coordinating samples to be photographed for the online store and ensuring each item had quality marketing copy and accurate information. Additionally, I was tasked with creating an assortment plan for the.

Toronto, Canada Area

Analyzed sales reports and researched trends in order to assist with the buying decisions. Assisted with tracking open to buy and created purchase orders. Developed strong relationships with vendors.

Toronto, Canada Area

Strong contributor to all facets of the business, include sales, visual merchandising and social media photography. Quickly advanced from fashion intern to staff role as Key Holder and Shift Manager. Built strong relationships with customers in order to ensure repeat visits and purchases.

George Brown College

Divisional Merchandise Manager of Menswear for a student run boutique at George Brown College. Exceeded all sales goals by delivering a carefully curated collection of new and vintage pieces.

Toronto

Founder of this online clothing shop specializing in vintage and retro clothing, founded in 2015. Act as sole proprietor and responsible for all business operations, include buying, research, photography and social media marketing.

Toronto

Project Coordinator on an international commercial website built for Bombardier. Maintained a solid relationship with the client by immediately responding to change requests using Adobe CQ5. Managed a small team of content loaders.

Toronto

Assisted with sales at this independent ceramic and textile business. Spearheaded social media efforts while assisting with product design. Tasked with identifying and engaging with potential stockists.

Hamilton, Ontario

Lead instructor of in class workshops and day camps. Created schedules, activities, and educated children about filmmaking. Managed other camp counsellors and aided in building the brand.

Fashion Management Diploma

Certificate, Digital Media Skills

Certificate, Media Fundamentals