Colin Wicks Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Montreal, Quebec, Canada

• Created and managed website content including blogs, product descriptions, and landing pages, ensuring brand consistency across all marketing materials
• Developed and implemented successful digital marketing campaigns to increase brand awareness and drive customer engagement
• Optimized digital initiatives to improve organic search rankings, campaign performance, driving sales and maximizing digital ROI
• Collaborated with internal teams to ensure that campaigns aligned with business goals

Toronto, Ontario, Canada

• Successfully managed complex and time-sensitive email marketing campaigns from brief to execution across multiple lines of business including Credit Cards, Mutual Funds and Insurance
• Managed key reporting documents of timely deliverables with attention to detail, while keeping a consistent line of open communication with clients, building trust and rapport
• Developed solid and collaborative relationships with Creative teams, Campaign Managers, Project Managers and Email Developers to complete successful deployments that surpassed client expectations
• Applied a solutions-oriented mindset, constantly seeking opportunities to enhance team building, collaboration, and efficiency in a remote work environment

Toronto, Ontario, Canada

Oakville, Ontario

• Consistent creator of an atmosphere where meaningful connections are made by proactively responding to customer needs
• Maintained a strong understanding of company values and customer needs, responding quickly to complex requests in a fast-paced environment

Mississauga, Ontario, Canada

• Actively planned an ongoing social media content calendar to support community outreach for events and programs, including RBC’s Social Impact Catalyst Program
• Created, scheduled and monitored social media content and adaptively strategized new ways to create engaging posts that increased brand exposure and event attendance

Toronto, Canada Area

• Led TD Pride Regional and National activations in Toronto, Montreal, Vancouver and Calgary
• Participated in week-to-week client meetings, adapting to clients requests for final presentations and in-field activations
• Created, co-ordinated and executed detailed workback schedules for logistics, brand ambassadors, and assets
• Worked in-field, accurately tracked executional reporting, and developed recommendations for future campaigns

Toronto, Canada Area

• Organized workback schedules using Monday.com, keeping team aligned and motivated around key project and brand objectives
• Developed client websites in WordPress, and was attentive to designer QA/QC
• Led collaborative internal team strategy sessions to define core Corporate Brand values

Toronto, Canada Area

• Assisted in managing the execution of TD’s Pride Campaign activation across Canada
• Maintained work-back scheduling and logistical planning to ensure each activation was set up for success
• Led enthusiastic training sessions to educate staff members with key messaging. Also worked in-field to accurately track executional reporting, and build recommendations for future campaign enhancements
• Utilized adaptive and reactive skillsets in-field, to find, build and execute solutions

Toronto, Canada Area

• Managed content on TDM.com: uploading events, feature and marquee pages
• Developed basic Adobe Photoshop skillset through re-sizing images for TDM.com
• Leveraged Google Analytics to build strategic recommendations

Toronto, Ontario, Canada

• Managed content on TDM.com, leveraged Google Analytics to build strategic recommendations
• Participated in various marketing campaigns, including managing warehouse logistics, and asset management
• Maintained and developed client relationships through active outreach to universities across Canada as a key part of the Back to School campaign.

Toronto

• Launched campaign for updating TD Merchant Services product webpages, and recommended enhanced guidelines
• Developed and presented a campaign brief for TD Merchant Services attendance in Trade Shows
• Prepared documents and market insight research for Key Business and Marketing Executives

• Assisted in the creation and launch of various marketing campaigns, acting as a lead process & research manager

Toronto, Canada Area

• Independently researched and assembled a market competitor tracking tool covering all credit card loyalty programs
• Managed agency communications surrounding approval for supporting in-branch advertisements

Toronto, Canada Area

• Undertook competitive landscape research initiatives, culminating in summary presentations & recommendations

Certification, Playwriting And Screenwriting

• Successfully completed the first 30 pages of a feature-length screenplay • Explored key elements of screenwriting, including character.

Digital Media Certificate, Graphic And Web Design

• Created cohesive and compelling visual narratives for both print and online media • Gained proficiency in utilizing Google Analytics to.

Post-Graduate Certificate With Honours, Advertising - Account Management, 3.88

Campaign Planning and Creative Development: • Worked collaboratively to develop a strategic creative proposal and creative brief based on.

Bachelor Of Commerce (B.Com.), Marketing