Analysing and monitoring the progress of employees towards achieving their objectives and targets. Appointing or hiring senior managers for different departments.Directs day to day running of the business.Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services. Develops and manages sales and marketing operating budgets. Oversees advertising and promotion activities. Establishes and maintains relationships with industry influencers and key strategic partners. Directs sales forecasting activities and sets performance goals accordingly. Directs staffing, training, and performance evaluations to develop and control the sales programs. Coordinates sales distribution by establishing sales territories, quotas, and goals. Represents the company at trade association meetings to promote products. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. Coordinates liaison between sales department and other sales related units. Analyzes and controls expenditures of division to conform to budgetary requirements. Assists other departments within organisation to prepare manuals and technical publications. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. Directs product research and development.