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@santander.co.uk
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Colin Gray is listed as Managing Partner, Strategy | B2B Practice Lead | Author | Accredited Member, IPA at McCann Central, based in Milton Keynes, England, United Kingdom. AeroLeads shows a work email signal at santander.co.uk, phone signal with area code 790, 300, 480, 128, and a matched LinkedIn profile for Colin Gray.
Colin Gray previously worked as Managing Partner, Strategy and B2B Practice Lead at Mccann Central and Managing Partner, Strategy at Mccann Central. Colin Gray holds Advanced Certificate In Effectiveness, Marketing Effectiveness, Pass from Ipa | The Institute Of Practitioners In Advertising.
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A highly experienced and commercially driven marketing professional with a proven background in crafting and executing award-winning brand and communication strategies. Diverse experience gained in client-side, creative and media agency roles enables me to adopt a consultative, collaborative approach to driving break-through thinking and placing the customer at the heart of the solution. Hands-on experience across marketing disciplines and a proven track record in both shaping and executing award-winning campaign strategies to position the brand, drive acquisition and successful business outcomes. Extensive experience of working alongside senior leaders in global brands to develop evidenced-based plans to drive sustainable growth. Deep expertise in Applied Behavioural Science, Brand Management, CRM and adopting a holistic approach to drive forward marketing agendas. Passionate about using these tools to breathe new life into brands and create stories that resonate.What I can help with:• Brand Strategy: able to recognise patterns and unearth insights in a sea of noise; analysing market trends and developing tailored recommendations based on sources of opportunity and potential vulnerabilities. • Structured problem-solving and stakeholder management: employs a methodical approach to tackling complex challenges; developing a compelling vision for the future while communicating it effectively; balancing ambition with achievability to inspire others and secure buy-in.• Brand Activation and Comms Planning: ownership of strategic direction, from development to execution and performance analysis, as well as executing effective campaigns; drawing on hands-on channel experience to drill down into the detail when necessary and align messaging with customer touchpoints.• Connected Journey Planning: development of fully integrated marketing plans across multiple channels which align budgets with long-term brand and short-term sales objectives. • CRM, Content and Digital Marketing: harnessing data insights to craft targeted personas and needs-based narrative to driving a seamless B2B customer experience across touchpoints and journey stage• Performance Marketing and Budget Optimisation: numerate and commercially-orientation with experience of leading teams of up to 40 people and overseeing the optimisation of significant budgets (up to £60m), so well-versed in the fundamental principles of marketing effectiveness
Listed skills include Integrated Marketing, Strategy, Direct Marketing, Digital Marketing, and 47 others.
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Birmingham, England, United Kingdom
Strategy lead at Enterprise Central, a B2B consultancy within McCann Central - the UK's #1 creative community with offices in Birmingham, Bristol, Leeds and London. We work in partnership with CMOs and their teams to navigate complexity, respond to change and unlock new sources of growth. Primarily our work spans Brand, CX, Data and Reputation but, with.
Milton Keynes, England, United Kingdom
Responsible for the strategic direction of the Milton Keynes office at McCann Central, Europe's largest integrated agency. Lead on key clients and new business pitches. Discovering insights across customer, culture, category and company, turning these into compelling strategies and creative thinking. Overseeing the Strategy team’s daily activities and.
Milton Keynes, United Kingdom
Brand positioning and integrated communication strategy lead within a Salesforce/marketing technology consultancy. Acted as a client partner to develop ‘upstream’ marketing strategies and integrated campaign plans which reflected our suite of services and reinforced our reputation as a strategic partner. Successfully refreshed the agency’s value.
London, United Kingdom
Worked with Tesco, the UK’s largest retailer, to revitalise the Clubcard loyalty scheme and imbue the ‘Every little helps’ brand promise with meaning by developing new loyalty propositions and insight-based campaigns. In addition, I worked with Reckitt Benckiser to launch a lifestage CRM / direct-to-consumer proposition across some of the their most.
I supported the team at VCCP Blue on a variety of strategic projects (initially while the Head of Strategy was away on annual leave), including a variety of new business pitches; helping established brands to implement their marketing plans and helping new-to-market brands to sharpen their proposition and challenge established market conventions
Milton Keynes, United Kingdom
Responsible for leading the development of cutting-edge, connected customer engagement / journey-based CRM, Social Media & Content strategies for a variety of premium FMCG brands (Heineken, Jack Daniels and Chambord)
Milton Keynes, United Kingdom
Heading the team responsible for the brand and marcomms. This involved setting the strategy; leading the delivery across all channels; working collaboratively with agency partners to sharpen both brand & product positioning and also managing a variety of senior stakeholders across borders to enable insight-led activity plans
London, United Kingdom
Milton Keynes, United Kingdom
Woburn, Bedfordshire
Responsible for setting up the strategy department at the agency, as well as delivering the agency’s planning output from brand positioning and digital marketing strategies to pitch presentations and thought-leadership for a range of Automotive, Hospitality & Retail clients (including Argos, Carluccio’s, Homebase, TGI Friday’s, VW Group, Whitbread)
London, United Kingdom
Responsible for leading the development of B2C and B2B CRM strategies for Lloyds Banking Group - one of the UK’s largest high street brands and a Top 10 client globally- Clients: Halifax, Lloyds Bank, Lloyds Business Banking
90 Tottenham Court Road, London
London, United Kingdom
Strategic planning lead for Direct Line Group (the agency’s 2nd largest account). This involved leading an extended cross-functional team of 40 brand and performance specialists to develop innovative media solutions and optimise both effectiveness and efficiency of spend against a total budget in excess of £70m. In addition, I worked with the team at.
Milton Keynes, United Kingdom
Strategic lead across a £34m budget, responsible for defining what to say, where to say it, how to say it and who to say it to. Leadership of the Santander launch campaign, which involved extensive competitive analysis, consumer research and an honest evaluation of where Abbey, Alliance & Leicester and Bradford & Bingley stood to define a gap in the.
Milton Keynes, United Kingdom
Formulated the communications strategy and annual acquisition & retention plan to a £12m budget · Implemented a value-driven approach to planning and delivered a 10% improvement in ROI
Norwich, United Kingdom
Leadership of the Consumer Marketing function and a team of 9 campaign managers· Delivered a media & creative strategic review and improved marketing effectiveness by 14%
Norwich, United Kingdom
Integral to the highly successful launch of one of the pioneer price comparison websites. Responsible for CRM activities from behavioural segmentation and data capture strategy through to UX research
Activities and Societies: Exploring the lessons from award-winning effectiveness papers with the aim of understanding the principles of.
Agencies must be strong, both creatively and commercially to succeed. This qualification introduces you to the fundamentals of agency and.
Activities and Societies: Developed in conjunction with Aegis Media, this modular course focused on planning, buying and optimising.
The Chartered Institute of Marketing is the world’s largest organisation for professional marketers. It plays a key role in setting.
Activities and Societies: Modules studied: Marketing Fundamentals, Marketing Planning, Promotional Practice and Management Information for.
Activities and Societies: Inspiration & Planning; Changing the media landscape; Creativity and Media; Final Syndicate PresentationSince.
Activities and Societies: I specialised in Occupational Psychology and my work placement focused on the topic of motivation in the.
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Colin Gray works for McCann Central.
Colin Gray is listed as Managing Partner, Strategy | B2B Practice Lead | Author | Accredited Member, IPA at McCann Central.
AeroLeads has found 1 work email signal at @santander.co.uk for Colin Gray at McCann Central.
AeroLeads has found 5 phone signal(s) with area code 790, 300, 480, 128 for Colin Gray at McCann Central.
Colin Gray is based in Milton Keynes, England, United Kingdom while working with McCann Central.
Colin Gray has worked for Mccann Central, Graymatter Reply, Havas Cx Helia, Vccp, and Communicator London.
You can use AeroLeads to view verified contact signals for Colin Gray at McCann Central, including work email, phone, and LinkedIn data when available.
Colin Gray holds Advanced Certificate In Effectiveness, Marketing Effectiveness, Pass from Ipa | The Institute Of Practitioners In Advertising.
Colin Gray is listed with skills including Integrated Marketing, Strategy, Direct Marketing, Digital Marketing, Marketing Communications, Strategic Communications, Advertising, and Crm.
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