Colin Maclean Email and Phone Number
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Rare combination of successful executive level full program management across digital marketing, e-commerce sales-- both marketplaces and dedicated DTC sales websites -- operations management; online product development ; website development and digital content management across all points of media including online, mobile, television, and video games. Very strong expertise in integrating offline and online direct-to-consumer multi-channel marketing and sales.Very strong expertise in customer life cycle management, including setting up, utilizing and managing consumer CRM marketing and analytics datamarts, development and integration of social CRM strategies and tactics (CRM 2.0), and development and execution of lifetime valuation modelling and loyalty marketing programs. Very strong expertise in integrating web and mobile, using Agile development processes, and responsive design.With a broad-based background in soup-to-nuts program management of online development, operations management, systems integration, online and offline multi-channel marketing, mobile development and mobile marketing, as well as executive-level strategic planning, my career goal is to help medium to large size companies achieve and exceed their digital marketing objectives and grow their ecommerce businesses strategically and rapidly. I've worked with turn-arounds, start-ups, and global Fortune 50 corporate spin-offs ranging in sales from the low millions to over $400 million a year.Specialties: First and foremost, rapid, scaleable and sustainable growth, from growth strategy, obstacle identification and remediation, program planning, execution, multichannel marketing strategy creation and management.Agile development process managementonline product developmentweb/mobile integration, utilizing responsive design eCommerce management, domestic and global marketsAmazon Seller Central and Vendor Central expertise, both as standalone or hybrid strategieswebsite development managementsocial media management pioneer, having developed social communities from zero to tens of millions of members CRM 1.0 and CRM 2.0 database development and managementdirect marketingloyalty marketingonline marketingsports marketinggourmet foods marketinghealth & wellness marketing
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Head Of Ecommerce & Digital MarketingGarcoa, Inc. Dec 2020 - PresentCalabasas, California, UsAs head of the new Direct to Consumer group here at Garcoa, it's my great pleasure to work with a dedicated team of people to build, launch, and grow a successful new division. I thrive on rapid growth and growth hacking, and this is my new baby. I am responsible for managing the build out of branded ecommerce sites for existing and future products, and for launching and growing marketplace presence and driving sales on Amazon, Walmart, etc. Furthermore, I am responsible for the digital marketing strategy and execution for the company's family of brands. Garcoa, Inc. is a women-owned innovative manufacturer and distributor of health and beauty care products. As a company that is renowned for its vertical integration, we are known for our ability to identify and establish trends, cultivate programs for all channels of distribution, and manufacture premier products that boast cutting edge formulations.
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Founder & Principal ConsultantPegasus Online Direct Marketing Oct 2013 - PresentPegasus Online Direct Marketing is a soup-to-nuts ecommerce services and project management firm. We leverage our collective 60 years+ of executive-level digital marketing management, website development, and ecommerce sales experience to help predominantly US-based manufacturers of consumer goods and service providers aggressively grow their direct-to-consumer businesses. With bi-coastal expertise in e-business strategy, planning, website development, online marketing, CRM datamart-building and management, and enterprise integration of back-end support systems, Pegasus Online Direct Marketing is your source for launching, growing, or turning around your ecommerce direct-to-consumer offering.
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Evp Sales & MarketingNaturerx Llc Mar 2018 - Aug 2019Lead executive for consumer products sales and marketing for the company's premium CBD and other cannabinoid extracts division. I head up human and pet product development, digital project management, and sales channel development. Current and future channels include ecommerce, direct-to-consumer offline marketing, and retail. NatureRx is a team of executives passionate about providing healthy and delicious hemp extract solutions to challenging issues of anxiety and depression, chronic and acute pain, as well as insomnia, in humans as well as in the pets that we love.
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Head Of MarketingFreshrealm Sep 2015 - Feb 2016Lancaster, Texas, UsFreshRealm is a vision for the future of home delivery of farm fresh food made possible by their B2B2C cloud-based cold chain technology platform. The result is faster distribution, fewer preservatives, reduced food waste, and nation-wide eradication of fresh food deserts.Initiated and led the company's direct sales enterprise. As with many start-ups, wore several hats, including customer acquisition strategic development, website user experience collaboration, partnership marketing development, and recipe conversion process management assistance. Hired and managed PR agency to develop national launch media events. Hired and managed social media agency to re-position and grow the social media points of presence and content publishing. Collaborated with IT to develop back end sales and marketing analytics platforms to prepare for the launch of programmatic marketing initiatives. -
Interim CmoChef'D Mar 2014 - Jun 2015Los Angeles, Ca, UsChef’d was an innovative pureplay internet-based food sales and delivery business, specializing in designing, developing, and curating branded premium meal kits, packaged on-demand and delivered directly to its consumers nationwide. I led the company's marketing department from pre-launch through launch, including the competitive positioning, the consumer marketing strategy, the celebrity chefs partner marketing strategies, and the consumer demand generation and lead generation tactical plans. As well, built out the department's management team and oversaw the implementation of outbound paid media, PR, email campaign management, user experience optimization, and our internal social media team. -
Vp EcommerceNew Vitality Feb 2011 - Nov 2013Edgewood, New York, UsLead digital executive for this direct response nutritional supplements and skincare company. Manage the global business from website development, ecommerce operations, and the full spectrum of digital marketing for the full line of New Vitality brands and products. Responsible for more than quadrupling the online business from under $7MM a year run rate in 2011, to over $30MM in less than two years. -
Vice President, Online Marketing And CrmPerfectskin Feb 2010 - Mar 2011PerfectSkin was a Southern California-based direct response marketing skincare company developed with and exclusively endorsed by the Kardashian sisters. I was responsible for all digital marketing, ecommerce sales, and CRM development and management.
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Senior Vice President, MarketingAbandon Interactive Entertainment Nov 2008 - Nov 2009Pacific Palisades, California, Us– Senior marketing executive for emerging online games publisher. Set all e-commerce strategy for launching first-ever truly cross-platform massively multiplayer online game. Managed team of six internal marketing team members, and several external agencies for online advertising, SEO/SEM marketing, affiliate marketing, CRM, PR, and TV & print advertising. Established launch partnerships with major retail partners and developed and managed national co-promotional partnerships with Six Flags Theme Parks and FAO Schwartz.UPDATE: Company lost its VC funding, and company was forced to shut down. -
Vice President, Direct-To-Consumer MarketingMga Entertainment Sep 2007 - Sep 2008Chatsworth, Ca, UsMGA Entertainment is a privately help company, most known for its two flagship brands; Little Tikes toys, and Bratz dolls. I led the direct marketing and sales division, including ecommerce, print catalog, and DRTV. Responsible for the growth and development of the company's CRM strategy of over 2 million online customers. -
Vice President, Online Marketing & EcommerceIdeal Living Sep 2006 - Sep 2007Responsible for all ecommerce initiatives for this top-tier television infomercial As-Seen-On-TV consumer products company. Managed teams of digital marketing, affiliate management, and web development. Integrated with TV media buying team for omni-channel media placement integration. Co-designed new CRM initiative to maximize LTV across all the independent business units.
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Senior Director, Consumer AppsHelio Mobile Nov 2005 - Jun 2006Headed up department for cross-platform product development for online and mobile content, including social community platforms, location-based services, messaging services, and user generated content management products. Responsible for developing web social media services, including first ever desktop-to-mobile social media updating and content management platform.
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Senior Director, EcommerceUnivision Online Nov 2002 - Nov 2005Miami, Florida, UsHeaded up all ecommerce and services for Univision.com, the online division of Univision Communications. Univision is the largest media company for the Spanish language consumer in the United States ,with the largest television network, largest cable network, largest radio network, largest Latin music label, and the largest online presence in the country.My responsibilities included overseeing the build and launch of the largest Spanish language online superstore in the country, with over 200,000 SKU's; also developed and managed Spanish online subscription services, including a dating/personals venture with Match.com, a travel sales site with Hotels.com, an online horoscopes service, an online games service, and a music downloads service. Headed up company strategy to develop and build an integrated consumer CRM datamart across all the online businesses. -
Senior Director, OnlinePlaystation.Com Nov 1996 - Jul 2002San Mateo, California, UsStarted as manager of consumer loyalty marketing and CRM for Sony Computer Entertainment (the PlayStation division), launching and building a gamers' loyalty club called PlayStation Underground. After four years the club grew to over 6 million members, and during this time I headed up the development of a multivariate CRM data mart that included over 40 variables of consumer purchasing and game playing behavior data on each and every member of the club. I was promoted in to head up launching and managing Playstation.com for all of North America. Managed this division through it's first 10 million members, and it's ultimate spin off in 2000 to become what is now PlayStation Network. I directed all website development as well as sales and marketing efforts for this new division. -
Senior Brand Manager, Ea SportsElectronic Arts (Ea) May 1995 - Oct 1996Redwood City, Ca, UsManaged all marketing for three EA Sports franchises, including FIFA Soccer, Triple Play Baseball, and PGA Tour Golf (precursor to Tiger Woods Golf). Managed product managers for each franchise, and was responsible for launch strategies, product positioning, packaging approval, and in-game promotional vehicles. Recruited away by Sony to join PlayStation launch team.
Colin Maclean Skills
Colin Maclean Education Details
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University Of Southern CaliforniaInternational Relations And Business Administration -
Uc San DiegoInternational Affairs And International Management
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International Christian University
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Cañada CollegeCertificate In Culinary Arts
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Sonora High School
Frequently Asked Questions about Colin Maclean
What company does Colin Maclean work for?
Colin Maclean works for Garcoa, Inc.
What is Colin Maclean's role at the current company?
Colin Maclean's current role is Head of eCommerce & Digital Marketing at Garcoa, Inc..
What is Colin Maclean's email address?
Colin Maclean's email address is co****@****hoo.com
What is Colin Maclean's direct phone number?
Colin Maclean's direct phone number is +180563*****
What schools did Colin Maclean attend?
Colin Maclean attended University Of Southern California, Uc San Diego, International Christian University, Cañada College, Sonora High School.
What are some of Colin Maclean's interests?
Colin Maclean has interest in Children, Animal Welfare, Baseball, Poverty Alleviation, Hiking, Golf, Cooking And Culinary Arts, Archery.
What skills is Colin Maclean known for?
Colin Maclean has skills like Direct Marketing, Web Analytics, Online Marketing, E Commerce, Marketing, Competitive Analysis, Social Media Marketing, Start Ups, Affiliate Marketing, Mobile Devices, Sem, Integrated Marketing.
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