Vice President Consumer Product Management
CurrentCurrently leading product management for FICO's consumer direct FICO Score business, "myFICO." Doubled myFICO revenues between 2019 and 2021, driven by strategic focus and strong execution from the entire myFICO team. Responsibilities include guiding myFICO strategy, defining product roadmaps, creating business cases, developing designs and product requirements, executing with engineering and QA, and analyzing results and user feedback. Current focus is a free myFICO offering released in March 2022. Leading initiatives to optimize conversion from free to paid products, and develop additional monetization strategies for free users.Other recent accomplishments include:(1) A complete redesign of the myFICO marketing properties, enabling the doubling of revenues to more than $100 million.(2) A complete redesign of the myFICO iOS and Android apps, increasing ratings from 4.0 to 4.8 stars on the App Store and from 3.5 to 4.2 stars on the Google Play store.(3) A subsequent redesign and rebuild of the myFICO web member center, yielding a unified and consistent design across web, iOS and Android products.(4) Remediation of all myFICO products for compliance with ADA, establishing myFICO as a credit industry leader in digital accessibility.Previously led a cross-functional new product initiative for FICO. Guided development and launch of FICO® Consumer Fraud Control, a bank mobile app solution that empowers consumers to protect themselves from fraud on credit accounts by proactively monitoring card activity and placing limits on permitted spending.