As Chief Commercial officer I am responsible to managing the company through its transitions from an outsourced TEM supplier, to a globally aware provider of energy and CEM based software solutions.• Direct and manage the company through transition from outsourced R&D Company to product-based company. • Increased customer and brand awareness of company’s portfolio of solutions. • Introduced company wide processes that enable progress through transition. • Ensured the introduction of KAM processes to increases revenue with existing customers. • Recruit, train, supervise, and evaluate department staff. • Analyzed and evaluated the effectiveness of sales, methods, costs, and results. • Review and manage relationship with partners, vendors, and distributors.

As Executive Vice President I am responsible for all commercial aspects of the Company, Managing a focused team of direct reports relating to direct and channel sales, business development and technical pre sales.• Directed and coordinated company commercial and operational functions across sales, pre-sales, marketing, business development and channels. • Identified strategies to reduce sales effort, timescales and risk in winning new business • Built scalable commercial processes that achieve high margin deals and sufficient contribution to support growth in Engineering / Ops / Support • Ensured effective interface between Commercial and Product Management, Engineering and Operations • Co-ordinated with Finance to ensure profitable deals and tracking of costs • Analyzed and evaluated the effectiveness of commercial activities. • Ensured the company increases its footprint with existing customers. • Developed and managed commercial organisation budgets, and oversee the development and management of these operating budgets. • Recruited, trained, supervised, and evaluated department staff. • Analyzed and evaluated the effectiveness of sales, methods, costs, and results. • Directed the planning and review of company marketing and communications materials. • Promoted positive relations with partners, vendors, and distributors. • Developed and administered policies and procedures to enhance commercial operations.

As Vice President of Sales I was responsible for all commercial aspects of the Company, Managing a focused team of direct reports relating to sales, marketing, channel, with offices in US, Europe and AsiaDetermined and executed sales plan against cash flow forecasts Delivered the revenue forecast through sales team globally Designed Global sales strategy Determined pricing strategy Planned and liaised with Product management and Engineering resources Assisted CEO with shareholder ( VC ) relations and reporting Assisted CEO with new VC funding pitches (securing series B round) Managed all day-to-day business stream functions as required Delivered new customers wins - Manage at executive level with Vodafone globallyDelivered Customer satisfaction through Customer Support activities Championed Arantech and it’s offering in the market at conferences worldwide Managed all high level relationships with partners Managed all final commercial negotiations with customers Ownership of the commercial relationships with licence endorsement

Interim Role

Managed EMEA and Asia Pac sales and commercial activities with responsibility for annual revenues in excess of $60m. Total responsibility for the selling of Orchestream’s product portfolio in the EMEA and Asia Pac territory to end Telco’s either directly or through Channel Partners. Reporting toLead a team of 40 Sales and Pre Sale Consultants - Ownership of the EMEA and Asia Pac Sales Plan - Designed and implemented sales strategy - Grow the revenue double digit Qtr on Qtr - Setting targets, reviews, appraisals and mentoring of staff - Forecast of revenues and margin for territory to CEO - Manage senior relations with Channel Partners (Di Data, Cap Gemini) - Senior closing negotiations with Clients - Managing the input to Product Development from sales - - Managed Due diligence in M&A activity (Crosskeys) - - Implemented 2 global sales teams - - Investor roadshow as part of IPO process.