Colin Clark Email & Phone Number

Raalte, Nl

• Created and executed USA retail strategic plan. • Create 2023 Dunlop double digit growth strategic plan.• Authored global go to market strategy for construction with “win the rainy day.”• Launched first performance marketing campaign increase sell-out over 200% • Create the go to market strategy for over 12 new products globally.• Rationalized the global product line to drive sales and operational savings. • Launch Dunlop fit guide storytelling assets to stop losing sales and grow the business with new fit as an asset over the new fit of products: Fit Guide | Dunlop (dunlopboots.com)• Created the B2B value prop story for Dunlop to sell Dunlop beyond the boot and price: Partnership Promise | Dunlop (dunlopboots.com) • Introduced new B2B sell-out campaigns to drive sell out through our distribution partners.• Lead global consumer insight program for new product development.• Oversee the global product range and product innovation calendar. • Direct all brand content creation from conception to execution. • Manage the global marketing team.

Vienna, Virginia, Us

leading brand positioning for all B2C and B2B materials and channels Oversee the brand marketing creative team Build strategic quarterly consumer campaigns to drive customer engagement Create and manage the promotional programs to drive sales and customer retention Updated the CO-OP marketing programs to help expand the reach of the MyEyeDr. story and position the brand to consumers as the place to go to experience our partner brands.

Raalte, Nl

Created ALWAYS Dunlop brand positioning globallyDirect all B2C and B2B consumer engagement across all channels.Launched global online/offline retail Dunlop destinations campaign Ran multiple B2B lead generation campaigns resulting in new salesManage global brand activation team

Raalte, Nl

Responsible for all branding and marketing functions across all media platforms in the US market. Authored the 5 year sales and marketing growth plan for the USA market grew brand awareness through PR events, and content creation Launched USA based ECOMM platformManage digital marketing campaigns Launched the brand on Amazonmanaged AMS campaigns to drive sell through and deliver a $8-$1 ROIWrote the 3 year digital growth plan for the USA market responsible for Product line management from development to sell throughoptimized production line by removing unpopular, redundant, and slow moving products and moving those sales to more popular, better running, and more profitable bootsDeveloped new innovative entry level PVC product designed to grow sales, and increased marginwrote market introduction plan for new productsmanaged all marketing communications through all media channels collaborate with the product team with providing a sales forecast to help create efficiencies with the production of the product line. Collaborating with the sales team on how the brand and product line show up at retail.

Raalte, Nl

Responsible for all branding and marketing functions across all media platforms in the US market. Authored the 5 year sales and marketing growth plan for the USA market grew brand awareness through PR events, and content creation Manage the product line from development to sell throughoptimized production line by removing unpopular, redundant, and slow moving products and moving those sales to more popular, better running, and more profitable bootsCreated new innovative entry level PVC boot designed to grow sales, and increased marginwrote market introduction plan for new productsmanaged all marketing communications through all media channels collaborate with the product team with providing a sales forecast to help create efficiencies with the production of the product line. Collaborating with the sales team on how the brand and product line show up at retail.

OBSESSION MEDIA is a vertically integrated sales and marketing company. Representing a diverse portfolio of targeted media and sponsorship assets, OBSESSION authentically connects brands with the men and women who are passionate about their own lifestyles, interests and activities. We develop and execute both short and long term strategies designed to maximize our client's revenue potential by creating and selling customized, multi-platform solutions.

Aberdeen, Maryland, Us

Lead the rebranding of Ripken Baseball across all business units. Created the new mission and vision statement for the company and implemented strategic plans to maintain and grow the current business while creating new offerings to fuel the growth of Ripken Baseball. I Oversee the Marketing, Digital, Retail and sponsorship departments driving growth across all categories.Completely rebuilt and re-launched RipkenBaseball.com along with building a custom registration system to fulfill multiple businesses goals. Page views grew from 150K in 2012 to over 5.5M in 2014 AVG. time on the site grew 48% and sessions grew 99%Created a media campaign that drove over 22M impressions for the Aberdeen IronBird’s and the youth baseball tournaments growing online sales 75% YOY. Managed the sponsorship department to a 160% growth since I took over in 2013 through reinventing the inventory and sales approach. Lead the sales effort of the Naming rights to Liedos Field at Ripken Stadium Managed to Cal Ripken World Series to its best financial outcome in the history of the event while growing TV viewership and onsite attendance. Produced the content for televised games including: commercials, in game features, partnership spotlights and secure the on air talent. Directed the Youth Sales department to grow over 37% through introducing new programing, increasing distribution of our current programing and introducing a partnership marketing strategy to drive high volume sales. The Retail department has grown 83% through expanding and updating the merchandise line and increasing online sales over 300%.

Baltimore, Maryland, Us

• Created and managed social media activations that lead to Mashable naming Under Armour the second best brand in social media in the fitness category for 2011. • Created the Finding Undeniable Franchise aimed to grow and engage our social media graphs. This social media franchise had 1,000 High Schools nationwide engage in generating content, and grew our Facebook fan base 15% during the program. • Managed the Ultimate Intern Franchise that reinvented the way Under Armour recruits for marketing interns.• Successfully planned and negotiated media plans across digital, TV, and print media outlets • Managed and implemented Facebook and Twitter ads aimed to grow and engage the Under Armour fan base.• Created and implemented the strategy that grew the Under Armour Facebook fan base 305% and the Twitter following 134%

Baltimore, Maryland, Us

• Created and implemented the market positioning of Charged Cotton; the largest product launch in the history of the company.• managed the production of all marketing materials for the Charged Cotton launch, including retail tool kit, digital, mobile, TV and print media.• Selected and managed the relationships with outside agencies to build the creative assets for the campaign including: a YouTube take over, a charged your photo Facebook app, and a Charged Cotton experiential landing page• Produced photo and video shoots to fulfill all marketing needs across internal departments and external partners.• Wrote the brand positioning for Under Armour marketing assets such as, Bryce Harper, Buster Posey, Jose Reyes, Jonathan Papelbon, Bobby Brown, Hunter Mahan, Rick Nash, Scott Gomez and Hennrik Zetterberg.• Managed the 2009 marketing budget and activation plan for Under Armour Canada. • As brand manager of golf created a marketing plan that helped fuel 35% sales growth in the category.• Created a partnership to host the Under Armour Golf Combines, a first of its kind event that garnered coverage by the Golf Channel, Golf week and other golf media outlets. • Conducted a thorough business review of the Men’s Apparel Business unit to identify key opportunities for growth.

Baltimore, Maryland, Us

• Created and implemented the baseball POV of “Instinct Fast” across all departments, Footwear, Apparel, Accessories and Marketing.• Wrote and produced the Jose Reyes “instinct Fast” commercial designed to position Under Armour’s latest footwear as the cleat for the speed player. • Built the Under Armour All America baseball game event. Was responsible for planning the four-day schedule, design approval of all Under Armour products and marketing and negotiating partnerships with the Chicago Cubs, Baseball Factory, MLB Network, Baseball America, Topps and Ripken Baseball.• Negotiated MLB partnerships with the Chicago Cubs, the LA Dodgers, Detroit Tigers, Arizona Diamondbacks, and the Baltimore Orioles to reach Under Armour’s goals of driving consumers to retail and activating on Under Armour’s baseball roster. • Created the first of its kind MLB.com presenting sponsorship of the MLB Draft. This program allowed the company to reach the core consumer of metal spikes with content that was relevant to them. This sponsorship delivered over 63M impressions over a six-month time span leading to a 24% increase in cleat sales. • Negotiated and activated a multi-faceted partnership with Ripken Baseball to become the official Apparel, Cleat, Batting Glove, uniform of Ripken Baseball. This partnership allowed Under Armour marketing rights across all business units including: camps, clinics, the Aberdeen Ironbirds, the Cal Ripken World Series and the Ripken foundation along with helping drive sales of baseball product to the youth consumer. • Expanded the Baseball Factory partnership while renewing the contract to include digital marketing rights and rights to reach the 20,000 of the top high school baseball players in the nation through the Under Armour National Tryout Series as well as expanding their vendor rights that increased sales 45% year over year. • Created the Under Armour franchise program of top travel baseball teams around the country.

Chicago, Il, Us

• Introduced groundbreaking outfield wall signage to Wrigley Field by creating a partnership with Under Armour.• Develops and manages new corporate sponsorships including a 500% increase in sponsorship sales since 2004, by establishing and maintaining relationships with senior level corporate executives. • Integral part of team that developed and executed a sales plan for the successful introduction of behind home plate signage at Wrigley Field prior to the 2005 season.• Facilitated the sale of the first in-game LED signage in the history of Wrigley Field prior to the 2004 season.• Create, sell and implement promotions to mutually benefit the Chicago Cubs and corporate partners. Such as Kellogg’s Breakfast in the Bullpen, Target Red Section and the American Family Insurance Family of the Game. • Developed corporate partnerships with suppliers of the Chicago Cubs with LG Electronics and Allied Waste. Responsible for introducing plasma televisions into the Wrigley Field suites and branding Allied Waste as the official waste removal partner of the Chicago Cubs. • Sole Account Executive responsible for the creation, planning and implementation of first non-game day corporate events at Wrigley Field.

Chicago, Il, Us

• Introduced groundbreaking outfield wall signage to Wrigley Field by creating a partnership with Under Armour.• Develops and manages new corporate sponsorships including a 500% increase in sponsorship sales since 2004, by establishing and maintaining relationships with senior level corporate executives. • Sole Account Executive responsible for the creation, planning and implementation of first non-game day corporate events at Wrigley Field.• Integral part of team that developed and executed a sales plan for the successful introduction of behind home plate signage at and LED signage at Wrigley Field. • Create, sell and implement promotions to mutually benefit the Chicago Cubs and corporate partners. Such as Kellogg’s Breakfast in the Bullpen, Target Red Section and the American Family Insurance Family of the Game. • Developed corporate partnerships with suppliers of the Chicago Cubs with LG Electronics and Allied Waste. Responsible for introducing plasma televisions into the Wrigley Field suites and branding Allied Waste as the official waste removal partner of the Chicago Cubs.

Chicago, Illinois, Us

On-site Manager of football and softball leagues, responsible for set up of fields, implementation of rules, and managing game day staff.Distributed marketing materials regarding upcoming events as well as samples from corporate sponsors.Assisted in the execution of entertainment for large group events such as Halloween and New Year's Eve parties and St. Patrick Day bus trips.