Colin Cronin

Colin Cronin Email and Phone Number

Director - Digital & eCommerce Channels » Champion of Digital Transformation @ Leica Biosystems
Colin Cronin's Location
Seattle, Washington, United States, United States
Colin Cronin's Contact Details

Colin Cronin personal email

n/a
About Colin Cronin

Digital Transformation has to start and end with the customer. Your customer might be external OR internal to your business. When it comes accelerating growth through digital transformation, there are four key domains I focus on:• Digital & Business Intelligence: data must be the bedrock on which we make our decisions, but this requires an end-to-end view from data collection and transformation to analysis. As a certified professional with over a decade in analytics, I work with teams to understand how to leverage their data and lead the development of tooling for sustainable & scalable insights: from data pipelines and dimensional models to BI reporting & visualization platforms.• Digital Solutions: solving deeply complex challenges benefits from a holistic product-based approach. My experience architecting solutions for small, mid-sized, and enterprise organizations is framed by 5+ years leading application development teams and serving as a formal product owner. I look at the optimal solution to a problem and then work backward to determine how to add incremental value through both short-term improvements and longer-term transformations.• Digital Commerce: there's no greater channel than digital commerce to empower your end customers in working with your organization. Digital transactions are increasing in almost every industry and region in the world. Ignoring transformation in this area is not an option for brands that rely on sales of products or services. I prioritize a truly buyer-focused online experience in both B2C and B2B. This includes a fully-optimized web storefront, real-time connections to core business systems (ERP, CRM, marketing automation, etc.), eProcurement integration via Punchout, eMarketplace strategy, and commercial execution with sales.• Digital Experience: solutions and growth without understanding how your end-users interact with your product, service, and brand yields incomplete transformations. With experience in hands on UX research, management of UX design, and a certification from CXL Institute in optimization, I focus on gathering the right qualitative and quantitative data to ensure that our customers are at the core of every deliberate decision.ProficienciesData Management | Data Engineering | Data Analysis & BI | Web Analytics | Agile Product Leadership | Roadmap Planning | Web Development Management | CMS Development | Digital Commerce Strategy | Enterprise Commerce Platforms | System Integration | Information Architecture | Digital Experience Management | UX Research | UX Design

Colin Cronin's Current Company Details
Leica Biosystems

Leica Biosystems

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Director - Digital & eCommerce Channels » Champion of Digital Transformation
Colin Cronin Work Experience Details
  • Leica Biosystems
    Director - Global Analytics & Master Data
    Leica Biosystems Apr 2024 - Present
    Nussloch, De
    • Lead a global team of analysts, engineers, architects, and data leaders to serve the analytics and master data needs for a $1B+ commercial organization. Ensure that critical business system & processes can operate effectively and efficiently, as well as delivering key reports and insights to appropriate levels and functions to inform strategic and tactical decision-making.• Own the commercial data model and architecture to enable and empower our teams to effectively serve internal and external customers• Oversee the commercial data stack and partner with IT and Product teams to ensure a healthy roadmap and governance. Tools include but are not limited to SAP, SalesForce, Intershop, Azure Ecosystem, Power BI, Callidus/ICP, etc.• Drive data governance and master data quality standards at a global level, with a particular focus on domains such as customer, equipment/install base, material, etc. Help define and sustain processes for data authorization, lifecycle management, and other key areas of data management.• Translate the usage of data to commercial realization of our priorities & initiatives, including revenue & order targets, list & target price, portfolio & market expansion, customer service metrics, and more.
  • Leica Biosystems
    Director – Digital & Ecommerce Channels
    Leica Biosystems Apr 2024 - May 2024
    Nussloch, De
    • Own digital transformation functions (data platform, digital commerce, solutions implementation) at a global level, overseeing a team of 15+ (direct and indirect)• Scale Marketing & Data Platform from AWS Postgres to a full Azure Enterprise implementation, utilizing Azure Data Factory, Azure Databricks, and other services to support end-to-end data pipelines through analysis• Train and mentor data analysts & engineers throughout the organization on advanced analytics and how to better drive action through data• Led re-platform + re-implementation of digital commerce, managing a channel of over $50m and driving YoY growth of over 20%• Created new areas of business by sponsoring the rollout of punchout catalogs, third-party marketplaces, and go-to-market for eCommerce in new geographies• Drive the adoption of eCommerce by leading commercial, marketing, operations, and platform development areas• Focus on enhancements to the digital customer experience through UXD/UXR and data analysis of the end-to-end user journey
  • Leica Biosystems
    Sr. Manager – Digital Development & Experience
    Leica Biosystems Dec 2017 - Feb 2021
    Nussloch, De
    • Led a cross-functional team to deliver a complex redesign, re-platform, and migration for the company website across two technology stacks• Built Data Mart PoC for Marketing Business Intelligence, designing a robust Star Schema, and migrated data visualization assets to Power BI.• Established Continuous Learning program which integrated customer insights as regular + direct inputs to our digital technology roadmap
  • Leica Biosystems
    Manager - Analytics & Automation
    Leica Biosystems May 2015 - Dec 2017
    Nussloch, De
    • Managed global analytics function, web development initiatives, and Pardot Marketing Automation platform.• Led Pardot & SalesForce CRM integration and solved major lead leakage issue (recapturing over $2m in lead generation opportunities)• Optimized Google Tag Manager account and rolled out Google Optimize CRO program to drive avg. 10% conversion rate increase
  • New Vybe
    Chief Operations Officer
    New Vybe May 2012 - Dec 2018
    • Developed comprehensive personal exercise & training, group fitness, and instructor certification & continuity programs.• Engaged in strategic business analysis & planning as part of top level company management• Managed company financials and payroll• Led all website administration and development projects• Helped lead graphic design and marketing projects
  • Goltz Group
    Digital Project Manager
    Goltz Group Apr 2015 - Feb 2017
    Chicago, Illinois, Us
    • Managed and conduct QA testing of e-commerce website and all related assets• Oversaw web development teams• Completed oversight of web-related projects, from analysis and spec write-up to progress tracking and resource management• Utilized technical design and digital marketing skills to analyze, suggest, and implement enhancements to website and marketing initiatives• Lead business & web analytics development
  • Ovation Press
    Creative Director
    Ovation Press Nov 2010 - Jan 2017
    • Co-founded the String Visions blog/resource center• Provided advise on artistic direction and content development• Assisted with product management and catalog updates• Assisted with hiring & managing team members• Functioned as webmaster for both e-commerce site and blog• Led content development, email marketing, and SEO/PPC efforts
  • International Computer Concepts, Inc. (Icc)
    Marketing Manager
    International Computer Concepts, Inc. (Icc) Oct 2011 - Aug 2014
    Northbrook, Il, Us
    • Led campaigns and web-related projects in line with comprehensive marketing plan: PPC, SEO, web/graphic design, copywriting, social media• Maintained web and e-commerce assets• Managed partner and vendor relationships including: search marketing agency, technology manufacturer partnerships (Intel, AMD, NVIDIA), and GSA contract• Ran internal project management for web, sales & marketing, and internal programming functions; managed contractors and interns as they pertain to the marketing function
  • National Writers Union Chicago
    New Media Specialist
    National Writers Union Chicago Feb 2011 - Feb 2012
    National Writers Union Chicago is a local chapter of the National Writers Union. Our leadership is centralized in Chicago, but we represent freelance writers in Illinois and nearby states, including Indiana, Iowa and Wisconsin. We work to advance the working economic, social, and political status of writers across the nation.
  • Cascade Park Communities
    Content Manager & Marketing Consultant
    Cascade Park Communities Dec 2009 - Dec 2011
    Tacoma, Wa, Us
    Cascade Park Communities is a health-care provider in North Tacoma, Washington that offers premium value services in assisted living, memory care, and adult day services. Our program “Active Day” received the Adult Day Services Innovator Award in 2009. In addition, we also have specialized day health programs in memory care & wellness and for survivors of traumatic brain injury.
  • Shop 112
    Owner
    Shop 112 Sep 2010 - Nov 2011
  • Cronin United
    Owner
    Cronin United Aug 2009 - Aug 2011
    Cronin United is a professional development organization providing a wide range of services to support clients in achieving their strategic goals. These services include one-on-one & group coaching, strategic marketing, Internet marketing, project management, process development, leadership training, and web & social media solutions.Cronin United is about uniting and aligning all of your strategic development interests so that you can move forward.
  • Church Of Christ Scientist, Tacoma Branch
    Organist
    Church Of Christ Scientist, Tacoma Branch Aug 2008 - Aug 2010
    + Two services per week+ Accompany hymns and solo; perform prelude, postlude, and offertory+ Work alongside Music Committee to deal with technical issues related to organ maintenance
  • Independent Colleges Of Washington
    Legislative Lobbyist
    Independent Colleges Of Washington Jan 2009 - May 2009
    Seattle, Washington, Us
    + Responsibilities included bill tracking, attending/testifying in committees, meeting with legislators, and blog writing+ Key role in maintaining a strong eligibility level for private college students under the State Need Grant for the 2009-2011 biennium
  • Earth Economics
    Research And Office Intern
    Earth Economics Aug 2008 - May 2009
    Tacoma, Washington, Us
    + Research on projects related to ecological sustainability+ Assisted in fundraising and grant-writing + Represented Earth Economics at the 2009 Puget Sound Sustainability Expo+ Application of the ecological economics framework to domestic and international projects: Puget Sound, Nisqually Watershed, Mississippi River Delta, Ecuador, Greater Asian Watershed (Qinghai-Tibetan Plateau)

Colin Cronin Skills

Digital Marketing Seo Social Media Email Marketing Marketing Strategy Web Analytics E Commerce Google Analytics Brand Development Web Design Writing Marketing Leadership Wordpress Microsoft Office Cms Phpmyadmin Data Analysis Google Adwords Sem Management Fitness Training Information Architecture Mindmanager Dance Fitness Process Improvement Business Management Social Networking Computer Hardware Operations Management Organizational Development Fitness Group Fitness Digital Photography Canon Dslr Team Building Remote Team Management Customer Experience Adobe Creative Suite Regular Expressions Html5

Colin Cronin Education Details

  • University Of Puget Sound
    University Of Puget Sound
    Music
  • Cxl
    Cxl
    Program Management

Frequently Asked Questions about Colin Cronin

What company does Colin Cronin work for?

Colin Cronin works for Leica Biosystems

What is Colin Cronin's role at the current company?

Colin Cronin's current role is Director - Digital & eCommerce Channels » Champion of Digital Transformation.

What is Colin Cronin's email address?

Colin Cronin's email address is cx****@****ems.com

What is Colin Cronin's direct phone number?

Colin Cronin's direct phone number is +125367*****

What schools did Colin Cronin attend?

Colin Cronin attended University Of Puget Sound, Cxl.

What are some of Colin Cronin's interests?

Colin Cronin has interest in Technology, Health Care, Fitness, Music, Health And Wellness, Independent Music Labels.

What skills is Colin Cronin known for?

Colin Cronin has skills like Digital Marketing, Seo, Social Media, Email Marketing, Marketing Strategy, Web Analytics, E Commerce, Google Analytics, Brand Development, Web Design, Writing, Marketing.

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