Creative Consultancy building brands from insight to execution.Embedded within 15 Client’s C-suite and brand leadership teams, translating often ambiguous business priorities into inspiring & actionable brand & creative playbooks (9), marketing & launch strategies (11), comms architectures (40), 360 campaigns & repeatable content franchises (8).ON RUNNING brand & content strategy for global sports marketing, communication architectures, channel planning, campaign development, creative execution.OUTDOOR VOICES brand positioning & playbook, “The Recreationalist”, and "Doing Things" refresh campaign. Creative advisor to Founder & CEO. KENNER brand & business transformation, brand foundations, playbook, identity, creative directive, and innovation roadmap. Strategic advisor to Founders & CEO.GROUND NEWS overhaul positioning, identity, Ux/Ui design, brand marketing & creative strategy. Strategic advisor to Co-founders, CEO & CTO.Additional clients: tokyobike, Uniqlo, Nike, System2 Fitness-Efficient use of limited client budgets, I identified and inspired both experienced and emerging talent, scaled and led strategy and creative teams from 2-20 people depending on needs of projects, and turned 1/10th the resources into 10x the return.-Shortened time from brief to insight to execution by months with innovative use of tech and data to act big with speed and precision.

Member of global brand leadership team for both basketball and skate categories. Led teams in creation of impactful, industry defining marketing strategy, brand voice and narrative playbooks, resulting in double digit sales growth and 95% marketshare dominance. Won 4th Nike Maxims award.Re-set Basketball and SB category positionings & creative direction, sharpening consumer target & messaging while focusing on new innovation and narrative platforms, expanding key geos, and shaping a new, co-created, athlete engagement model.

Led brand defining story for FIFA Women’s World Cup 2015. Drove campaign creative vision and execution, taking decisive action early on to pivot agencies. Risk rewarded with strengthened relationships all around and inspiring “No Maybes” campaign led by “American Woman” anthemic spot.

Member of Brazil leadership team leading creative and media teams in lead up to World Cup 2014 Brazil. Led consumer insights study before resetting brand positioning and creative vision. Drove both through execution, ensuring all categories & marketing functions were in alignment for the 18 month consumer journey. Won my 3rd Nike maxim award and the brand achieved #1 brand ranking in all brand health metrics & #1 market share in Brazil. Vision was carried on through to the Rio ’16 Olympics.

Led brand narrative, creative strategy, and content development across seasonal game-plan, sport & cultural moments, and influencer & energy integrations. Developed insight driven athlete positioning platform, Core Program, allowing for entire organization to better leverage depth of roster with speed and precision. "Basketball Never Stops” 2012 NBA Lockout campaign energized grassroots while "Kobe System: Success for the Successful”, delivered prolific creative and 1st consumer response activity from brand created moment, catalyzing the re-invention of basketball as a growth driver for the Nike business.

Managed creative strategy & content dev. across seasonal game-plan for Global Football ($2.27B), driving agency relationships and cross-functional & Geo alignment. +17.6% YoY sales increase FY13-14. Received 1st & 2nd Nike Maxims awardsOrchestrated 18-month integrated consumer journey to World Cup 2010 making brand statement with “Write the Future” campaign. Anthem film amassed 20M views in 1st 5 weeks and won 59 awards, including Cannes Grand Prix. 1st ever film debut through Facebook catalyzing @nikefootball community.

Led end-to-end offense and production of 10+ athlete “Next Level” campaign in alignment with brand digital teammates launching NikeFootball+, a digital service revolutionizing the footwear ownership experience.

Launched Nike+ in EMEA with "Addicted" campaign, setting the foundation of consumer engagement model we have today.

Managed agency departments to Toys-R-Us and Dr. Pepper wins.