Hook Interactive is a multidisciplinary creative consulting firm that provides expertise in visual brand content to global and regional clients. The attention span of human beings has fallen from 15 seconds to just 8 seconds over the last 5 years. Now, more than ever, marketers need to rely on impactful, authentic, engaging and on-brand visuals to grab that attention. It's absolutely essential to hit the target with your visual assets and Hook Interactive enables your brand to do just that.Hook Interactive optimizes your brand marketing engine, ensuring quality, collaboration, access, and centralization for all your visual assets. By filling a consulting role within your marketing department, Hook seamlessly works side by side with all internal groups that are in the trenches on projects and ensures your visual assets are optimized to the highest degree.Hook specializes in visual and creative asset procurement, digital asset management, brand stewardship and cost efficiency for marketing departments.

Professional artist representation at www.waltermacielgallery.comcolindoherty.com

Creative Brand Developer for Tempur Sealy International. Responsible for delivering consumer-activating and conversion-driving branded assets across our portfolio of global brands: Tempur Pedic, Sealy, Sealy Posturepedic, Stearns & Foster, and Optimum. Supervise and manage all brand creative visual strategy, on set product and lifestyle photography, brand videos, illustrations, catalogs, and product packaging key. Dedicated client rep on commercial shooting. Ensure that consistent, compelling, and on-brand assets are available to all brand marketing functions and consumer touch points. Responsible for planning, creating, controlling and monitoring all brand assets. Brief and manage internal and external creative resources, overseeing and coordinating the activities of multiple creative agencies, retailers, and suppliers. Partner internally with Product Development, Legal, and Sourcing to develop creative asset solutions for projects in a timely and effective manner. Evolves the leveraging plans for all brand assets by interfacing with the various internal marketing partners: PR, Media, Digital, and Brand VP’s and Managers. Support quarterly and fiscal year planning efforts by facilitating asset planning and associated budget management.Recent accomplishments:• Created, supervised and executed principal film and photography assets for a global launch of a new bedding brand arriving in 2016. Integral in product design decisions.• Designed and coordinated all assets for the launch of Tempur Breeze 2.0, including film, photography, and all graphic design resources for 2016 market launch.• Film and agency connections resulted in world class campaign assets being produced

bullhorncreative.comBusiness development point person for Bullhorn Creative. Responsible for developing and implementing marketing and new business efforts as well as ensuring the company is engaged in the best practices for business development. Successful in attaining clients in Nashville, Cincinnati, DC, and Louisville. Significant instinct and grasp of emerging trends in branding, product development, interior and industrial design, corporate responsibility, and renewable/green resources. Clear ability to communicate with both creatives and brand executives throughout the project. Believes personal client relationships are of paramount importance. Very well connected with both Lexington and Kentucky's political and social players. As film producer and director, was responsible for producing and directing all film projects coming out of the agency for a broad spectrum of clients. Bullhorn's point of contact for the brand. Excellent at client relations. Increased film revenue for the firm over 400% in less than 2 years. In my tenure, Bullhorn became known regionally for producing the highest quality short films and won multiple awards. Notable projects include directing and producing the Rupp Reinvented video for Rupp arena, two Tempur Sealy recruitment videos, multiple videos for Gainesway Farms, Lexmark, and Kentucky Growers Insurance.

Set designer for principal cinematography on commercials, movies, print and videos based out of Los Angeles - International experience filming global brands and working hand in hand with brand chief marketers and creative and ad agencies.Responsible for oversight of entire creative design team and art department in film production. All categories of design production reported to my position. Specialized specifically in commercial cinematography for global brands. Retained by top film production companies (MJZ, Smuggler, Harvest, Biscuit, Tool of North America) to shoot campaigns for major US and international brands, managing weekly production budgets of $500K to $1M. Responsible for collaboration with client, agency, director and producers to produce excellence in branding. Served as key liaison between client/agency team and creative production team.Creative production lead on the iconic and Cannes Grand Prix winner "Man Your Man Could Smell Like", for Old Spice, Wieden + Kennedy and director Tom Kuntz. Other notable spots: Monster.com, Bud Light, USPS, Sears, Cars.com, Mercedes, Lexus, Chevy, Cadillac, Canon, Nike, Gatorade, Lowes, Saab, P&G, ADT, Hanes, and LG.