Colin Donald work email
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Colin is an independent digital media and TV consultant, editor and public speaker at international TV, media and marketing conferences. For more than 20 years, he has been at the cutting edge of TV and digital media, advising on and implementing innovation, strategy and production.He is the author of in-depth strategy report titles on the future of the television and digital sectors, including Social TV, Mobile Messaging and Snapchat, for his company Futurescape.TVWorldwide clients for his consultancy and reports include leading broadcasters, advertising and media agencies, tech companies and governments.KEY SKILLS• Developing creative strategy for digital content• Managing design and development teams• Launching innovative digital projects• Producing Web, social media and e-mail content• Writing Web copy, strategy reports, white papers, feature articles and news storiesEXPERIENCE• Creative strategist and producer on digital projects for ITV, Sony Music and Discovery• Launched and ran an award-winning digital agency for a television broadcaster• Managed design and development team, liaised with stakeholders• Produce content for a company Web site, blog, Twitter profile and e-mail list• Writing and journalism experience: digital strategy reports, news stories for a Financial Times publication, and articles on business and tech for broadsheetsDIGITAL PRODUCER AND TEAM LEADERSet up the New Media unit at Flextech Television. This developed under my leadership into an internal agency, conceptualising, designing and developing award-winning Web sites for the company’s TV channels.The channels were Bravo (young men), TCC (The Children’s Channel), Trouble (teens), The Parliamentary Channel, European Business News and Playboy TV, plus a prototype digital TV EPG, Time Machine.PUBLIC SPEAKEREuropean Broadcasting Union Media Summit, Brussels – keynote speechHavas Media Social TV conference, Madrid – keynote speech
Futurescape
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Content Strategist And Digital ProducerFuturescape Jan 1998 - PresentContent Production• Write Futurescape strategy reports on innovation in Social TV and Mobile Messaging• Produce Web content for the Futurescape site and blog• Create tweets for Futurescape’s 3,435 Twitter followers and posts for Facebook and LinkedIn• Produce marketing e-mails for its MailChimp mailing list• Write promotional articles for online publications, such as the Guardian Media NetworkFuturescape - www.futurescape.tv - provides leading global companies with thought-provoking and incisive analysis of disruption and innovation in digital media and television.It publishes Social TV and Mobile Messaging strategy reports for C-level executives, business strategy and corporate development directors and digital media producers.Customers are international advertising and media agencies, television broadcasters and producers, platform operators and CE manufacturers:Adobe, AT&T, BBC, BSkyB, CBS, ChannelNews Asia, Digitas, Discovery Communications, Disney, Eutelsat, Fox, Havas, HBO, Irdeto, ITV, Kantar Media, MediaCom, NDS, MTV, Ogilvy, Orange, Philips, Publicis, Samsung, Sharp, Singapore MDA, StarHub, TF1, UBS, Virgin Media and Warner Bros.Futurescape's research is regularly covered by international media and marketing publications: Media Guardian, MediaPost, Variety, Broadcast and Brand Republic.
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Editorial BoardInformed Sources 1998 - 2002Editorial board member at leading London media strategy consultancy Informed Sources.
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ColumnistBroadcast Jan 1999 - Dec 2000Monthly column about new media for the UK's leading television trade weekly, Broadcast. -
Head Of New MediaFlextech Television Jan 1995 - Dec 1997Launched award-winning TV channel Web sites and EPGScope of department• In-house creative hot-shop/agency for TV channels and other functions – extranet, intranet, ad sales multimedia presentations• Digital R&D unit tasked with delivering strategic business benefitsStrategy• Developing new media strategy for company’s television channel portfolio• Identifying commercial opportunities and establishing budgets Production• Transforming a brief into a fully-developed concept to be scoped and produced• Product scoping, planning, resource assignment and scheduling• IA and UI, functional specification, wireframes, storyboarding, design and branding, content and editorial strategy, technical development and testing• Co-ordinating site launches with channel controllers, marketing and ad salesManagement• Running in-house design/development team, permanent and contract staff• Liaising and influencing across TV channels, IT, marketing, PR and ad sales• Selecting and overseeing external Web agencies• Managing multiple projects, budgets, site specifications, project plansMajor Web Site LaunchesTime Machine EPG• Positioned Flextech to enter EPG market, targeting cable operators• Team conceived, designed, launched Java app as R&D for digital TV EPG• Innovative circle interface presented 50 TV channels and streaming video clips• Winner, Best Software Design, Cable and Satellite ShowTrouble – teen channel• Team pitched competitively, designed concepts and launched site in one month, simultaneously with relaunch of Bravo site• Winner, Most Innovative Web Site, Cable and Satellite ShowBravo – young men’s channel• Three launches to support changing on-air brand identities and schedules• Produced first launch, selected and managed external agency for second launch, ran internal design and development team for third launchOther Web site launches:• European Business News, The Parliamentary Channel, Playboy TV -
Senior ReporterFt New Media Markets Jan 1993 - Dec 1994Regularly broke hard news stories on the UK and international cable and satellite television industry for the authoritative industry newsletter.
Colin Donald Skills
Colin Donald Education Details
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English Literature And American And Commonwealth Studies -
American Studies
Frequently Asked Questions about Colin Donald
What company does Colin Donald work for?
Colin Donald works for Futurescape
What is Colin Donald's role at the current company?
Colin Donald's current role is Content Strategist and Digital Producer.
What is Colin Donald's email address?
Colin Donald's email address is co****@****e.co.uk
What schools did Colin Donald attend?
Colin Donald attended University Of Exeter, William & Mary.
What are some of Colin Donald's interests?
Colin Donald has interest in Facebook, Apple Tv, Google Tv, Middleware, Interactive Advertising, Smart Tv, Interactive Tv, Twitter, Second Screen And Tv, Social Tv.
What skills is Colin Donald known for?
Colin Donald has skills like Public Speaking, Digital Media, New Media, Interactive Tv, Television, Social Tv, Iptv, Business Strategy, Video, Social Media, Web Video, Experienced Speaker.
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Colin Donald
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