Colin Donald Email & Phone Number

Content Production• Write Futurescape strategy reports on innovation in Social TV and Mobile Messaging• Produce Web content for the Futurescape site and blog• Create tweets for Futurescape’s 3,435 Twitter followers and posts for Facebook and LinkedIn• Produce marketing e-mails for its MailChimp mailing list• Write promotional articles for online publications, such as the Guardian Media NetworkFuturescape - www.futurescape.tv - provides leading global companies with thought-provoking and incisive analysis of disruption and innovation in digital media and television.It publishes Social TV and Mobile Messaging strategy reports for C-level executives, business strategy and corporate development directors and digital media producers.Customers are international advertising and media agencies, television broadcasters and producers, platform operators and CE manufacturers:Adobe, AT&T, BBC, BSkyB, CBS, ChannelNews Asia, Digitas, Discovery Communications, Disney, Eutelsat, Fox, Havas, HBO, Irdeto, ITV, Kantar Media, MediaCom, NDS, MTV, Ogilvy, Orange, Philips, Publicis, Samsung, Sharp, Singapore MDA, StarHub, TF1, UBS, Virgin Media and Warner Bros.Futurescape's research is regularly covered by international media and marketing publications: Media Guardian, MediaPost, Variety, Broadcast and Brand Republic.

Editorial board member at leading London media strategy consultancy Informed Sources.

Monthly column about new media for the UK's leading television trade weekly, Broadcast.

Launched award-winning TV channel Web sites and EPGScope of department• In-house creative hot-shop/agency for TV channels and other functions – extranet, intranet, ad sales multimedia presentations• Digital R&D unit tasked with delivering strategic business benefitsStrategy• Developing new media strategy for company’s television channel portfolio• Identifying commercial opportunities and establishing budgets Production• Transforming a brief into a fully-developed concept to be scoped and produced• Product scoping, planning, resource assignment and scheduling• IA and UI, functional specification, wireframes, storyboarding, design and branding, content and editorial strategy, technical development and testing• Co-ordinating site launches with channel controllers, marketing and ad salesManagement• Running in-house design/development team, permanent and contract staff• Liaising and influencing across TV channels, IT, marketing, PR and ad sales• Selecting and overseeing external Web agencies• Managing multiple projects, budgets, site specifications, project plansMajor Web Site LaunchesTime Machine EPG• Positioned Flextech to enter EPG market, targeting cable operators• Team conceived, designed, launched Java app as R&D for digital TV EPG• Innovative circle interface presented 50 TV channels and streaming video clips• Winner, Best Software Design, Cable and Satellite ShowTrouble – teen channel• Team pitched competitively, designed concepts and launched site in one month, simultaneously with relaunch of Bravo site• Winner, Most Innovative Web Site, Cable and Satellite ShowBravo – young men’s channel• Three launches to support changing on-air brand identities and schedules• Produced first launch, selected and managed external agency for second launch, ran internal design and development team for third launchOther Web site launches:• European Business News, The Parliamentary Channel, Playboy TV

Regularly broke hard news stories on the UK and international cable and satellite television industry for the authoritative industry newsletter.

Ba, English Literature And American And Commonwealth Studies

I chose this course because it was effectively a combined degree, with the American Studies including a pioneering film course that.

Ma, American Studies

I continued my interest in American Studies with an MA that encompassed literature, history and international relations from a US.