Colin Drummond Email & Phone Number

Los Angeles, Ca, Us

Support corporate partners to access their target audiences through the exciting world of motorsports and the Carrus Callas Race Team (CCRT). CCRT runs BMW M4 GT4 and M2 CS in SRO Motorsports and will be running at IMSA for the 2025 season. The team is owned by Daniel Espinosa and legendary Porsche mechanic Tony Callas of Callas Rennesport. Principal driver is Chris Walsh, the only active duty service member competing in motorsports, a Major in the Air Force's Special Tactics.

Drummond Strategic Consulting helps clients find their way through the drama that is modern day advertising and marketing communications. No matter how unwieldy it can seem, great insight and strategy leads to work that cuts through and makes brands famous. New business consultation and partnership, brand strategy and architecture, purpose-based brand mission, ethnographic insight development, creative strategy and development. Recent clients include Nike, Netflix, Hard Rock, McDonald's, Facebook, Virgin Galactic, Weight Watchers (WW), Twitch, WhatsApp, Lucid Motors, General Mills, Pepsico Mexico, and American Express.

New York, Ny, Us

Shared lead of the integrated strategy team for Hearts & BBDO, AOR agency for AT&T's Entertainment Division. Responsible for long and short-term brand, communications and marketing strategies in collaboration with C-level clients, including CMO and President. Partnered with internal disciplines of creative, account services, media, marketing science, digital and investment teams to develop and measure advertising campaigns.

New York, Ny, Us

Head of Planning New York at Ogilvy's global headquarters, with a roster of the world's pre-eminent blue chip brands, including IBM, American Express, IKEA, UPS, Nestle, Coca-Cola, Aetna, Comcast, Barclay's, Siemens, IHG, Lenovo, Motorola. Colin and his team of 45 planners work to help shape and articulate the North Star for these brands on a global scale in an ever-changing marketing landscape. Then it's about converting that idea into advertising, a meaningful digital customer engagement, an influential boardroom narrative at the right time. Ultimately, it's about making brands matter in every interaction in a way that drives short-term growth and long-term brand equity.

New York, Ny, Us

Deutsch is Advertising Age’s #2 on the Agency A-List. Leading a team of 20 planners, social and digital strategists, Colin owned strategy for its clients, which include Target, Sprint, Taco Bell, Volkswagen and Dr. Pepper. Highlights were winning the Sprint pitch, the wildly successful Breakfast Defectors campaign for Taco Bell which saw its largest single sales day on record, and implementing a new creative brief based on resolving tension to drive behavior change.

New York, Ny, Us

Clients included Cisco, Kraft Canada, ARCO, Tabasco and Qualcomm Snapdragon. Colin also led the planning effort for American Express’ new “The Journey Never Stops” campaign with the New York office. Colin toured three continents to train several hundred Ogilvy strategists on implementing “The big ideaL" with Colin Mitchell.

New York, Ny, Us

The highlight was the partnership with Qualcomm in transforming a complex B2B sales proposition into a consumer-facing ingredient strategy built around simple and relatable human benefits. The result was the development of new IP for Qualcomm for its highest revenue sub-brand, Snapdragon. We created a branded dragon character, which met with immediate marketplace success and established a memorable new equity for years to come.

New York, Ny, Us

While leading strategy at CP+B in Boulder and as Associate in Miami, Colin achieved notoriety on the strength of work for Burger King, MINI, Coke Zero, Microsoft, American Express OPEN and Travel, Best Buy, Domino's Pizza, Old Navy, Bolthouse Farms - Baby Carrots and Kraft Macaroni & Cheese. Colin quadrupled the size of the department to 36 members, made up of an innovative blend of planners, journalists and anthropologists who brought truly original insight to the development process. During his tenure there, CP+B was named "Agency of the Year" 13 times in the trade press, Advertising Age Agency of the Decade, and Interactive Agency of the year three times at the Cannes Lions International Advertising Festival.

New York, Ny, Us

Boston, Los Angeles And New York, Us

Led planning on Nextel Communications and was later asked by the client to join the successor agency. Responsible for ongoing planning on LendingTree's highly effective "When Banks Compete, You Win" campaign.

Living in the heart of the dotcom boom, led planning on a diverse blend of new economy brands including Palm Computing and Red Cart.

Account Service followed by planning on Bank of Montreal's suite of banking services and sub-brands. Launched mbanx, Canada's first web-based bank brand.

Ba, Drama And Anthropology

Education record