Colin Drummond Email and Phone Number
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With a wealth of success in global brand strategy and executive management, Colin is one ofNorth America's best-known and highly awarded strategic planners. His goal has always been tocreate transformational brand strategies for his clients and to harness the collaborative power ofpeople around them. Throughout his career, he has developed traditional and digital experiencesfor some of our most famous global brands including AT&T, IBM, American Express, Burger King, MINIand Kraft. These business-building efforts have garnered countless major awards includingCannes Lions, CLIOs, One Club, Effies and the Grand Effie for “Whopper Freakout." Colin is theco-author of Ogilvy's global purpose-based branding guide “The big ideaL: Elevating Brands inCulture.”
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Erich & KallmanLos Angeles, Ca, Us
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Head Of Corporate PartnershipsCarrus Callas Race Team Jul 2024 - PresentSupport corporate partners to access their target audiences through the exciting world of motorsports and the Carrus Callas Race Team (CCRT). CCRT runs BMW M4 GT4 and M2 CS in SRO Motorsports and will be running at IMSA for the 2025 season. The team is owned by Daniel Espinosa and legendary Porsche mechanic Tony Callas of Callas Rennesport. Principal driver is Chris Walsh, the only active duty service member competing in motorsports, a Major in the Air Force's Special Tactics.
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PrincipalDrummond Consulting Dec 2015 - PresentDrummond Strategic Consulting helps clients find their way through the drama that is modern day advertising and marketing communications. No matter how unwieldy it can seem, great insight and strategy leads to work that cuts through and makes brands famous. New business consultation and partnership, brand strategy and architecture, purpose-based brand mission, ethnographic insight development, creative strategy and development. Recent clients include Nike, Netflix, Hard Rock, McDonald's, Facebook, Virgin Galactic, Weight Watchers (WW), Twitch, WhatsApp, Lucid Motors, General Mills, Pepsico Mexico, and American Express.
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Evp, Brand Strategy Lead, At&T (Contract)Bbdo Worldwide Sep 2017 - Aug 2018New York, Ny, UsShared lead of the integrated strategy team for Hearts & BBDO, AOR agency for AT&T's Entertainment Division. Responsible for long and short-term brand, communications and marketing strategies in collaboration with C-level clients, including CMO and President. Partnered with internal disciplines of creative, account services, media, marketing science, digital and investment teams to develop and measure advertising campaigns. -
Head Of Planning New YorkOgilvy & Mather Jun 2016 - Sep 2017New York, Ny, UsHead of Planning New York at Ogilvy's global headquarters, with a roster of the world's pre-eminent blue chip brands, including IBM, American Express, IKEA, UPS, Nestle, Coca-Cola, Aetna, Comcast, Barclay's, Siemens, IHG, Lenovo, Motorola. Colin and his team of 45 planners work to help shape and articulate the North Star for these brands on a global scale in an ever-changing marketing landscape. Then it's about converting that idea into advertising, a meaningful digital customer engagement, an influential boardroom narrative at the right time. Ultimately, it's about making brands matter in every interaction in a way that drives short-term growth and long-term brand equity. -
Partner, Chief Strategy OfficerDeutsch Sep 2014 - Mar 2016New York, Ny, UsDeutsch is Advertising Age’s #2 on the Agency A-List. Leading a team of 20 planners, social and digital strategists, Colin owned strategy for its clients, which include Target, Sprint, Taco Bell, Volkswagen and Dr. Pepper. Highlights were winning the Sprint pitch, the wildly successful Breakfast Defectors campaign for Taco Bell which saw its largest single sales day on record, and implementing a new creative brief based on resolving tension to drive behavior change. -
Chief Strategy OfficerOgilvy & Mather West Feb 2013 - Sep 2014New York, Ny, UsClients included Cisco, Kraft Canada, ARCO, Tabasco and Qualcomm Snapdragon. Colin also led the planning effort for American Express’ new “The Journey Never Stops” campaign with the New York office. Colin toured three continents to train several hundred Ogilvy strategists on implementing “The big ideaL" with Colin Mitchell.
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Senior Partner, Head Of PlanningOgilvy & Mather West May 2010 - Feb 2013New York, Ny, UsThe highlight was the partnership with Qualcomm in transforming a complex B2B sales proposition into a consumer-facing ingredient strategy built around simple and relatable human benefits. The result was the development of new IP for Qualcomm for its highest revenue sub-brand, Snapdragon. We created a branded dragon character, which met with immediate marketplace success and established a memorable new equity for years to come.
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Vp/ Director Of Cultural & Business InsightsCrispin Porter + Bogusky Feb 2008 - May 2010New York, Ny, UsWhile leading strategy at CP+B in Boulder and as Associate in Miami, Colin achieved notoriety on the strength of work for Burger King, MINI, Coke Zero, Microsoft, American Express OPEN and Travel, Best Buy, Domino's Pizza, Old Navy, Bolthouse Farms - Baby Carrots and Kraft Macaroni & Cheese. Colin quadrupled the size of the department to 36 members, made up of an innovative blend of planners, journalists and anthropologists who brought truly original insight to the development process. During his tenure there, CP+B was named "Agency of the Year" 13 times in the trade press, Advertising Age Agency of the Decade, and Interactive Agency of the year three times at the Cannes Lions International Advertising Festival. -
Vp/ Associate Director, Cognitive & Cultural RadarCrispin Porter + Bogusky Mar 2004 - Feb 2008New York, Ny, Us
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Vp, Senior PlannerMullen Aug 2001 - Mar 2004Boston, Los Angeles And New York, UsLed planning on Nextel Communications and was later asked by the client to join the successor agency. Responsible for ongoing planning on LendingTree's highly effective "When Banks Compete, You Win" campaign. -
Senior Brand PlannerAkqa/Citron Haligman Beddecarre Aug 1999 - Jun 2001Living in the heart of the dotcom boom, led planning on a diverse blend of new economy brands including Palm Computing and Red Cart.
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Vp, Senior Creative PlannerVickers & Benson Advertising Apr 1995 - Aug 1999Account Service followed by planning on Bank of Montreal's suite of banking services and sub-brands. Launched mbanx, Canada's first web-based bank brand.
Colin Drummond Skills
Colin Drummond Education Details
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University Of Toronto - University CollegeDrama And Anthropology -
Bishop'S College School
Frequently Asked Questions about Colin Drummond
What company does Colin Drummond work for?
Colin Drummond works for Erich & Kallman
What is Colin Drummond's role at the current company?
Colin Drummond's current role is Principal at Drummond Consulting.
What is Colin Drummond's email address?
Colin Drummond's email address is co****@****hoo.com
What is Colin Drummond's direct phone number?
Colin Drummond's direct phone number is +131035*****
What schools did Colin Drummond attend?
Colin Drummond attended University Of Toronto - University College, Bishop's College School.
What skills is Colin Drummond known for?
Colin Drummond has skills like Creative Strategy, Strategy, Integrated Marketing, Advertising, Digital Strategy, Digital Marketing, Brand Architecture, Brand Development, Interactive Marketing, Marketing Strategy, Marketing, Consumer Insight.
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