Colin Duff Email & Phone Number

London, Gb

☆ Training: upskilled hundreds of partitioners in the science of innovation (Design Thinking, Lean Start-up, Ten Types, Blue Ocean, etc.).☆ Insight: led major studies for leaning Tech. Co in Managed IT Services, Customer Loyalty and Unified Communications.☆ Propositions: developed market leading offerings in cyber security, retail tech. and digital prisons.☆ Transformation: embedded new ways of working at scale in multiple divisions of leading Tech. Cos.

Responsibilities: growth strategy (BD resource mgt. and IP) and people (line mgt., hiring and development): •Growth: on-boarded several leading new clients including Nestle, Prudential, Harrods and News UK; significantly expanded existing account vertically (i.e. working with more senior stakeholders on higher-margin works) and horizontally (i.e. working with different parts of businesses) • Lean Experimentation – HP (sold and led): a series of projects including, developing an online PC selection tool; in-store growth hacking of an ink subscription service; delivering a training program across the large format printing business• Experience Innovation – Marriott Group (led): a series of projects including, meetings and events; in-room dining; and tech. and business services • Transformation and capabilities (launched and led): a new division, The School of Innovation; including collateral and IP development (website, brochure, videos, proprietary frameworks and course materials, etc.)

Responsibilities: business development, programme leadership and development of Lean Startup proposition: • Lean Venturing – Wilhelmsen (led): led team of eight which launched the world’s first digital mooring rope, from idea to in-market in under a year. Eleven-month assignment embedded with client on-site in Oslo (highest billing engagement in practice for the year)• Digital Strategy – Telegraph Media Group (sold and led): originated and led the development of exponential growth strategy for their travel business; including in-depth market analysis (where to play) and comprehensive investment case and operating/financial model• Innovation Insight – Honda (sold and led): a major pan European research study to identify innovation opportunities in power products (e.g. lawnmowers and generators)• Digital Proposition – Legal & General (led): developed a pioneering new pensions and investments offering; including building a digital prototype and validating it with consumers and clients (employers)In this role, I worked closely with other Deloitte innovation brands including Deloitte Digital, Doblin and Market Gravity.

Milton Keynes, Gb

Responsibilities: led a team of four, start-up engagement and internal consultancy • Revenue: delivered >£30M+ uplift (realised), principally through digital conversion uplift tools (e.g. buying nudges, live chat, personalisation, etc,) • New Tech.: ran a series of pilots of cutting-edge tech., including 3D printed jewellery, facial profiling, augmented reality (furniture sizer), in-store gamification and online relative sizing tool • Transformation: incubation and cultural transformation at spin-out business Bradwell Media (photography and videography agency) and ran several events, including innovation away day for digital function, 350+ colleagues

London, London, Gb

Responsibilities: project lead/consultant (second) and business development • Lean Experimentation – Pernod Ricard (led): generated a series of breakthrough ideas for Absolut vodka (e.g. new formats such as edibles and vaporised, new packaging such as thermal and glowing), rapidly prototyped them and tested them in bars and clubs in NYC• Proposition Development – Unilever (consultant): developed positioning for new liquid tea product for PG Tips and Lipton brands• Growth Strategy – Pfizer (consultant): developed an action plan to defend and grow sales post-patent expiry for Viagra in Russia • Proposal Champion: consultant coach and development of proposal portal (slide-bank); appointed after 18 months as I was the highest sales grossing consultantN.B. What If is now part of Accentrue. In this role I competed against brands including Ideo, The Mind Gym, Future Learn, Impact Factory, Board of Innovation, Prophet, The Bakery, Strategyser, The Strategy Distillery, Happen, Cognosis, Butterfly, Dennemeyer, Innosight, Frog Design, Bundl, The Value Engineers, Mangrove Consulting, Fjord, Above.se, G2 Innovation, Good Innovation, Innovater, The Muse, Big Innovation Centre, Strategos, Farenheit 212, Bow & Arrow, PDD, BCG, McKinsey, Capgemini, Strategy&, Oilver, Booz Allen Hamilton, Karney, LEK Consulting, Arthur D Little, Ogilivy, EY, Bain & co, BDO, Baringa, PA, KPMG, PWC, OC&C, Gartner, Tata, Kantar, Roland Berger, Atos, Fujisui, Mindgym, Mind Gym, Imparta, Aspire Leadership, Innov8rs, InnovationTraining.org, Future Learn, Jellyfish, IdeoU, HBS, KSL Training, Innovation Accademy, and Impact Factory. Including several freelance trainer and training contractor.

Windsor, England, Gb

- Developed partnership strategy for Connected Home (IOT) market - Led a series of lean experiments to test new smart products

Houston, Texas, Us

-Chosen from a pool of high potential managers to transfer expertise and fast-track growth in the newly established US SME business unit-Launched an innovative new product and grew sales by ~15% by introducing tactical propositions (see ad below)

Leicester, England, Gb

- Launched new Energy Services business, firstly in enterprise and then in SME- Developed propositions which generated £1.5M in revenue within 18 months

Windsor, England, Gb

- Acquired 150,000 new customers directly through innovative long term contracts - Decreased chrun in prepayment business by 30%

Windsor, England, Gb

- Launched solar energy - BG subsequently went on to be the UK market leader - Introduced a series of high impact sales promotions, including the hugely successful Free Gas campaign on new boiler sales (see attached image)