Coline Roos Email & Phone Number

Team managementCreation and launch of the yellowE brand platformMarketing studies: monitoring and identification of opportunities Commercial marketing: lead campaigns, support for the commercial team in its development Digital marketing: development of communities Event marketing: face-to-face, digital, trade shows CSR project manager: setting up a mission-led company, CSR support offers and BCorp certification Internal and institutional communication

Southern Europe

Paris

Strategy• Development of the rebranding & modernization strategy• Brand internationalization to UK, Germany & Benelux• Benchmark and market studiesInfluencer partnerships• Development of partnerships and events organization• ROI analysisProject management• New products launching, creative brief and team managementCRM• Study, segmentation and communications redesigning

Strategy Opening of the brand to the non-Accor worldCreation of a business provider strategyCommunication tools redesigningKPI monitoring, NPS management CreationNew media: monthly catalogs, brochures, banners, .pptMonitoring of creative service providers: brandbook, videos, goodiesPhotography: event covers, corporate portraits DigitalCreation and development of a B2B marketplace bringing together more than 1000 suppliers and millions of references (on Akénéo & Magento): UX/UI, SEO, lexical and semantic searches, merchandising, categorizations, mailings, analyzes • Intranet creation and management (Sharepoint) EventTrade shows organization (EquipHotels, Accor franchise agreements)« Caravane des Régions » launch through 7 french cities

Community managementWriting articles, content creation, social media managementBusiness developmentProspecting with HRD, management of the CRM tool (Sage)CreationProduction of educational videos, advertising media creation

Lyon

Strategy New program launch, definition of the marketing mix and implementation ofthe communication plan (25k budget), competitors benchmarkingPress relations and partnershipsAchievement of 40 partnerships (ELLE, Lagardère Studio)

Copywriting : Advertising itemsProduction and design of radio advertisements