Coline Pechberty Pautal Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

Managing creative test campaigns: - Strategy- Campaign setup and optimisation- Post-Campaign Analysis - Recommendations and next steps- Creation of new reporting templates to improve turnaround for sending the data to the clientManaging programmatic campaigns for one of our main clients, a major streaming platform, on YouTube, Facebook/Instagram and TikTok across multiple European markets: - Preparation of the media plans, - Setup and optimisation of the campaigns- Redaction of reports (data analysis, recommendations), - Coordination with internal and external teams to ensure timely campaign launch and deliveryI am also working on marketing innovation projects such as testing new formats, knowledge sharing, and performance deep dive on specific campaign goals (viewability, brand safety...).

Remote

Volunteer work - copywriting for the LinkedIn profile of the german NGO WirHelfen. Use of Hootsuite and Canva.

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

Responsibilities:Setting-up, managing and optimising programmatic campaigns ;Analysing data during and after the activity ;Making sure that the campaigns perform well, reach, and even exceed, their KPIs (CPM, CPA, Viewability, CTR).Proposing detailed and relevant programmatic strategies to answer each client's needs (answering client briefs). Working with clients from different industries (B2B, FMCG, Finance...), both local and global, on short-burst and long-term campaigns on different channels (display, video, YouTube, audio).Billing.- campaign management- campaign optimisation- data analysis- programmatic strategy- performance marketing- brand campaign- DSP: Display & Video 360 (DV360), Adobe, Audiomatic- Data Studio, Excel- IAS platform (brand safety, viewability...) - Experience in SEO (keyword mapping, page content optimisation)

County Dublin, Ireland

Advising and providing technical support and performance solutions to our clients for their programmatic marketing campaigns set up on the platform (DV360/DBM) in order for them to achieve their goals (budget, KPIs). Keeping in mind the importance of offering a qualitative service in a timely manner, the focus is set on client's satisfaction while investigating on a wide range of situations: deals and open-auction inventories performance and optimisation, reporting, audiences, creative issues, pixel implementation and conversion tracking…As a senior agent, I also:- participated in the management of the team,- provided advanced troubleshooting and guidance to my teammates, - worked on internal projects to improve client's satisfaction.

County Dublin, Ireland

DoubleClick Bid Manager (now Display and Video 360, part of the Google Marketing Platform) is a powerful display focused real time bidding solution. The product provides at least 35 billion global ad impressions daily. DBM enables advertisers to plan, target, execute, optimise and report on their online advertising campaigns all from one web-based tool. Using proprietary API’s, DBM interfaces and funnels data not only with other DoubleClick products, but also with all major ad exchanges.Role and responsibilities:Technical Analysis >- Troubleshooting and resolving issues, requests and queries related to the online advertising campaigns on the platform ;- Provide technical support and guidance to clients, Account Managers and Account Strategists, exchanges and SSP ;- Working with online advertising tools and ad-serving platforms (DCM, AdX, YouTube etc.).Training >- Providing training for the new joiners in our team (main topics: audience lists, TrueView) ;- Part of the Buddy system : helping the new joiners during their first months on the floor ;- Keeping up to date with the regular changes on the platform ;- Self training on : 3rd-party brand safety and viewability providers (e.g. I A S), AdWords, HTML5 and SQL basics, VAST tags and VPAID standards.Quality >- Analysis and evaluation of agent-driven work and respect of our quality guidelines ;- Providing detailed feedback to the agents.

Luxembourg

Hays plc is the leading global specialist recruitment group. Our role as a business is a straightforward but very important one: we help our clients find the best people they need to develop their own businesses and we help our candidates find the best new role for themselves.Tasks: - Business Development and clients' contact (new clients, meeting and presentation, defining needs and how to answer them, follow-up) ;- Creation and management of job ads ;- Researching candidates and leading interviews ;- Administrative tasks: contracts, feedback on client's satisfaction...

Région De Toulouse, France

Wattz Professional is an online brand selling a wide range of products, such as connected phone accessories and phone protections. What I learnt from this experience: to be pro-active, to have responsibilities, team-working, autonomy, products management, to work with Chinese suppliers, the rules to be effective in doing ecommerce and especially on Amazon.com, time and task management, persevering.Missions:- Management of product ranges- Supply and stocks management- Improvement of the products' data base (redaction of product's description, referencement, graphic creations...)- Management of Communication tools (website, social media)- Relations with marketplaces in France and Europe- Answering to tenders- Technologic and business intelligence

Région De Toulouse, France

Publishing house specialized in regional heritage and the plant of pastel. It has also created a spa, Terre de Pastel.Mainly, my missions were: - Redaction of articles- Documentary researches- Translation of textsThis work experience allowed me to get a better understanding of the importance of good communication between coworkers and good relations in the workplace.

Marseille , France

Publishing house specialized in books about ecology and emerging thoughts.My missions were: - Contact journalists (national and local newspapers, radio) ;- Promotion of the books ;- Filing the released articles ;- Creation and management of a database of the contacted journalists.What I learnt from this experience: responsibilities and autonomy, time and tasks management.

Master 2 (M2), International Management

Activities and Societies: Thesis: How brand management can be used to innovate in a service industry? Using brand management.

Master 1 (M1), International Management

Course entirely taught in English, its goal is to develop the capacity to understand and deal with a cross-cultural environment.

Bachelor'S Degree, Communication And Information, Specialised In "European Communication"