Colin Robertson Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Client: Mall of America• Evaluated 200k transactions for patterns using market basket analysis to align promotional strategies.• Identified seasonal and spatial patterns in de-identified product sales to optimize inventory distribution.• Uncovered daily shopping patterns recommending efficient labor allocation to reduce overhead costs.

Greater Minneapolis-St. Paul Area

• Discovered consumer insights by designing and analyzing a survey targeting relevant respondents leading to a market expansion strategy.• Led a team of 4 in consumer research finding trends in use and preference by designing a survey and interview methodology for entry into a new market.• Assessed brand equity, return on investment of philanthropic gifts, and brand activations to evaluate the longitudinal effects on talent acquisition and delivered recommendations on resource allocation priority.

Greater Minneapolis-St. Paul Area

• Developed a digital engagement strategy incorporating YouTube, new website development, and development of digital marketing materials enhancing the Sales team’s ability to engage with customers domestic and international.• Identified domestic and international growth opportunities and anticipated disruptive technologies through customer focused research, informing future strategy formation.• Led a team of 3 creating new marketing materials by managing the creative agency and representing key internal stakeholders resulting in a product delivered ahead of the required date.

Wiesbaden Area, Germany

Company Commander, Wiesbaden, Germany and Hohenfels, Germany • Commanded a multinational, cross function, team of 130 personnel during the largest overland preparation mission the US Army has executed in Germany in more than 30 years.• Envisioned and implemented a training program resulting in 7 Soldiers recognized as being among the top 5% of Armor Crewman in the Army. Coached and mentored 6 direct reports to exceed organizational goals in complex environments leading to 3 being promoted ahead of their peers. Assistant Operations Officer, Afghanistan, Germany, and Fort Stewart, GA• Orchestrated a team of US, Australian, Afghan, Department of State, and Non-Governmental Organizations to collect and analyze data resulting in the execution of 2 quality of life improvement initiatives for the people of Uruzgan Province, Afghanistan.

Arlington, Va

The Service Chiefs’ Interns program is a vital way to connect DARPA and the warfighter. DARPA benefits from the insights the interns bring from their deployments in Iraq and Afghanistan. DARPA is able to show them some of the newest technology they’re working on, and we take that knowledge on to our next military assignments. We were able to experience DARPA technologies in person and gain a better understanding of the future of DoD science and technology.

Msc Business Analytics

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bs, Economics