Colin Foo Email and Phone Number
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Colin Foo personal email
I have more than 20 years of experience as both a marketer and communicator. Having started my career with a few of the most established PR agencies in Singapore, I moved on into a variety of industries at in-house positions where I conducted the full communications orchestra. I am fortunate to have been there to witness the dawn of a new age when I first heard the modem make strange whirly noises while connecting to what was a young internet. I had worked with several great partners as I continued my professional development. They had shown me the good, the not-so-good, and the unmentionables in the marketing arena. Having managed teams both big and small, managing both upwards, downwards and laterelly, the corporate world has proved to be a heck of a ride. Today with exabytes of data being shifted around the world at ever increasing speeds, marketing is again on the cusp of a new chapter and I'm lucky I continue to be a part of the industry. I currently drive marketing communications strategy in an industrial B2B capacity.
Caterpillar Inc.
View- Website:
- caterpillar.com
- Employees:
- 50927
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Division Communications LeadCaterpillar Inc. May 2021 - PresentSingapore• Own and develop APD Communications strategy to inspire, motivate and empower division employees to meet enterprise goals and targets• Partner with division Senior Vice President and leadership team to develop compelling and effective executive communications to convey Caterpillar and division strategy• Plan, curate and manage content development to ensure awareness and understanding of enterprise messages and strategy • Manage digital information channels to effectively engage audience and leverage data to determine effectiveness and improve content delivery - (Grew Yammer engagement by more than 130% in first year)• Plan division-wide employee townhalls to bring across APD-wide culture and mentality across wide and diverse geographic locations• Work with global teams to bring understanding of work done by APD and amplify how it contributes to the larger enterprise
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Director, Marketing And Corporate Communications - ApacVolvo Construction Equipment Jul 2012 - May 2021• Develop and lead marketing communications strategy programmes and initiatives across Asia region• Engagement with cross functional internal stakeholders to gain insights for development of marketing communications plans and initiatives to meet business objectives• Research and data analysis of customers to understand profiles for development of engagement strategies• Establish and manage digital strategy including web presence, social media strategy, content marketing, email and SEM• Lead content development strategy for usage on social media, web and print• Develop brand presence and content messaging when participating in major tradeshows and events around the region – China, India, Indonesia• Plan and execute major internal region conferences• Lead and support in-market teams to provide marketing and communications counsel, manage issues and develop talent• Grow in-market team competence to manage events, campaigns and digital marketing• Interface and contribute to global marketing communications campaigns through global team forums• Manage overall Asia marketing budget -
Marketing And Communications ManagerStanley Black & Decker , Inc. May 2011 - Jul 2012• Lead corporate communications plans for seven brands across various verticals in SEA• Managed four B2B and two B2C brands channel marketing and implementation strategies• Establish relationships with local trade partners and hardware stores to develop supporting sell-out strategies • Develop regional channel programmes to support sales initiatives and product campaigns• Support local sales and marketing team with through-the-line marketing activities through strategic insights and branding knowledge• Conceptualise and develop regional product literature and marketing material • Plan and manage events and tradeshows (eg. Singapore Airshow) to maximize product visibility, brand awareness and lead generation• Manage agency relationships to provide deliverables within matrix environment working with product managers • Manage SEA marketing team with two direct reports -
Regional Marketing And Communications ManagerPirelli Tyres Apr 2008 - Jul 2011• Manage marketing plan for markets in East Asia region• Create concepts and guidelines for product positioning• Develop and implement marketing strategies for all product segments in the region• Work with partners and distributors to align implementation plans • Analyse pricing to identify competitor benchmarks and viable price points for key markets• Liaise with advertising and media companies for ad developments and placement• Development of product catalogues, publications and other Point-of-Sale material in the local language (eg. Chinese) • Plan and maintain marketing budgets for 10 markets within region• Plan and organize regional media events to raise awareness of the Pirelli brand and products • Organise and manage press conferences for F1 including local messaging and key profile management• Function as conduit for local media enquiries for HQ initiatives, eg. F1 news, Pirelli Calendar news -
Marketing ManagerRisis Pte Ltd Apr 2005 - Nov 2007• Led formulation of media plan for new product launches and execution of media buys through media agency and direct contact with media owners• Conceptualise advertising creatives with agency for development of ATL, BTL and online campaigns• Lead development of press materials for new collections• Establish key relationships with editors of leading female lifestyle magazines• Management of media relations to ensure effective communications with target media• Conceptualise and manage events to launch new product suites and showcase company capabilities• Conceptualise online campaigns to grow awareness and sales in international markets• Rebranding of web site and online shop development
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Senior Officer – Marketing CommunicationsSony Electronics Asia Pacific 2004 - 2005As the PR person supporting the various pillars of products within Sony, I had the privilege of examining every gem that came my way and crafting the press release to go with it. The highlight of this time was the momentous launch of the first HD camcorder to the market, managing this press conference in Tokyo was a glorious experience.Also a source of great pride was the managing the publicity of Sony's corporate ambassador, a charming robot called QRIO. After having understood the genius behind its engineering and the affable team that worked with it, I was proud to have planned its regional publicity programme and been their regional spokesperson. If only Facebook and the Social Network had taken off by then, QRIO may still be around today...I also worked on cross-category advertising projects that included the fledgling version of a HD concept that everyone gets by now. It was a feat of strength that required canvassing and getting support from the various divisions within Sony and that's just to begin with. The work also involved managing ad creation along with the collaterals that would go with each campaign.
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ConsultantWeber Shandwick 2003 - 2004• Developed strategies and implemented tactics for MasterCard with effective public relations counsel, media relations strategy and events management support• Led communications activities for Equant (subsidiary of French Telecom) with development of strategic news angles, management of media relations strategy and overall communications support for regional markets of Hong Kong and Japan• Led communications activities for global Shell Services through content generation, development of case studies and regional co-ordination of communication materials between Australia, South Africa and Thailand• Managed diverse portfolio of technology clients on ad-hoc projects
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Senior AssociateHill And Knowlton 2000 - 2003• Managed daily media relations and pricing issues for Caltex • Led events management and media relations efforts for Caltex Masters Singapore• Executed global logistics of communications materials for merger of Chevron and Texaco (Caltex) • Led HP Singapore account with public relations counsel, events management support and cultivation of media relations • Managed international press conference at unveiling of Government of Singapore Investment Corporation (GIC) • Developed bi-monthly internal newsletter of Audi
Colin Foo Skills
Colin Foo Education Details
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Distinction -
Business, Management, Marketing, And Related Support Services -
Business, Management, Marketing, And Related Support Services -
Communications -
Pr And Advertising
Frequently Asked Questions about Colin Foo
What company does Colin Foo work for?
Colin Foo works for Caterpillar Inc.
What is Colin Foo's role at the current company?
Colin Foo's current role is Communications Leader, Marketing and Digital Strategist.
What is Colin Foo's email address?
Colin Foo's email address is ch****@****.com.sg
What schools did Colin Foo attend?
Colin Foo attended Singapore Management University, Ucla Anderson School Of Management, Usi Università Della Svizzera Italiana, Queensland University Of Technology, Singapore Polytechnic.
What skills is Colin Foo known for?
Colin Foo has skills like Marketing Communications, Digital Marketing, Public Relations, Marketing Strategy, Advertising, Marketing, Event Management, Brand Management, Strategy, Strategic Communications, Media Planning, Media Relations.
Who are Colin Foo's colleagues?
Colin Foo's colleagues are Thomas Giunta, Gergő Máthé, Venkatesan G, Breanna J, Avinash Mallisetty, Sara Almeida, Dennis Jordan.
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