Colin Mclaughlin Email & Phone Number

Waltham, Massachusetts, United States

Waltham, Massachusetts, United States

- Lead implement of comprehensive employer brand development projects for key global clients- Manage all aspects of brand engagements to enable successful, on-time delivery of project milestones- Ensure smooth workflow throughout every project by ensuring all stakeholders understand roles and responsibilities, timelines and dependencies, project status and upcoming milestones.- Develop and manage supporting project documents, from scope of work and pricing to project plans, status updates and reporting.- Work cross functionally to leverage and manage both internal and external resources- Build strong working relationship with client project owners/managers in order to work collaboratively and proactively and meet/exceed expectations.

Andover, Ma

- Defined and implemented the SaaS product management function at AJE.- Developed customer user group program that shaped products and served as central part of AJE's customer relationship strategy.- Worked closely with clients to understand their business, challenges and needs to ensure the voice of the customer was captured and represented in all products.- Worked closely with leadership to develop product positioning and messaging that closely aligned with business strategy and goals. - Worked cross-functionally with engineering, design, marketing, and customer service to plan, build, test, launch, and constantly improve the product suite. - Served as product expert and advocate for internal and client teams.

Waltham, Ma

- Developed and managed implementation of holistic talent acquisition strategies leveraging SaaS technology and innovative digital/marketing solutions to help clients build the right workforce and drive overall business success. - Served as trusted advisor and valued partner to talent acquisition leadership at Fortune 50 client; built strong relationships and worked together toward a shared vision. - Examined current state of clients’ talent acquisition practice and worked with clients to define desired future state; performed gap analysis to develop targeted strategic roadmap to achieve future state. - Created action plans for roadmap initiatives involving integrated mix of enterprise software platform solutions, content/social marketing, programmatic media, metrics, creative and employer brand.- Presented to client stakeholders, succinctly positioning solution in terms of audience benefits.- Developed risk management plans by identifying and prioritizing risks and defining mitigation and contingency strategies for client projects and software launches.- Cultivated positive, collaborative relationships with internal teams to facilitate problem-solving, solution development and client project and software implementations.- Identified opportunity to implement metrics and measurement infrastructure and processes that increased client efficiency and enabled assessment of marketing effectiveness; real-time feedback allowed for continuous campaign optimization.- Developed scorecards to measure results of individual initiatives and overall client success; frequently solicited client feedback and developed optimization strategies to improve satisfaction.

Waltham, Ma

- Led software product definition for CRM and content marketing tools; integrated with TMP’s existing SaaS talent acquisition software platform and developed new revenue streams for the company to generate new business and increase existing client portfolios, - Directed product marketing activities to inform product development, including market segmentation, competitive analysis and key client and sales team interviews to identify current challenges/needs.- Developed business case to define product mission/vision/value proposition, align with corporate goals and differentiate from competitors; worked with product owners to define use cases, features, functionality, pricing. - Built scalable content development/deployment framework to complement new content product, including resource management plan for new content team, new processes/workflows, technology integration plan and comprehensive training program.- Conducted company-wide product training with sales, client service and support teams; served as subject matter expert for the field to advise on client proposals and new implementations. - Created marketing documentation to communicate product positioning, pricing and benefits (presentations, product sheets, demos, white papers, case studies) and internal training materials to guide implementation and support teams.- Conducted UAT testing with clients to ensure product functionality met client requirements; gathered feedback on an ongoing basis for future product enhancements.- Proactively developed and submitted business case and blueprint for new candidate-facing software product and was awarded TMP Worldwide’s first quarterly Innovation Award.- Proactively developed cross-functional flowchart with multiple swim lanes, inputs/outputs, stakeholder demos, etc. to visually document the entire Agile product development lifecycle, from initial idea to product sunset, ensuring role understanding and team alignment.

Waltham, Ma

- Defined/administered all employee learning and development initiatives; developed training programs to help employees gain knowledge and skills needed to help the company reach and exceed its goals. - Assessed employee training gaps via surveys and needs analyses with department leaders to understand the skills, software/service knowledge and behaviors needed to perform effectively.- Developed role-based competency framework and curriculum to help employees gain role mastery then build expertise needed to advance in their careers.- Worked with subject matter experts to develop instructor-led training, e-learning courses/support materials, webinars/live meetings, self-directed experiential learning and train-the-trainer programs.- Designed new hire onboarding program: proactively repurposed client onboarding portal to engage and inform new hires before start date; conducted introductory sessions with all new hires, facilitated orientation sessions with subject matter experts, etc.- Administered learning management system (LMS) and partnered with HR to ensure effective course design, integration and performance reporting.- Identified, selected and managed professional external training providers and industry experts to complement the existing training suite.

Waltham, Ma

- Supported employer branding project lifecycle for large clients across a wide variety of industries, from discovery to strategy to implementation and completion. - Participated in client intake to gain the knowledge needed to determine research approach. - Conducted competitive audits by mapping employer brand positioning of key competitors; determined whitespace opportunities to differentiate client in key markets with key talent groups. - Developed scope of work proposals detailing custom mix of qualitative and quantitative research, timeline and cost estimate.- Liaised with internal and external research providers to schedule local and global research, including surveys, focus groups, leadership interviews, etc.- Developed and managed project plans; met regularly with internal and client stakeholders to ensure deadlines and budgets were met.- Created case studies for comprehensive employer brand engagements, detailing client challenge, research approach/findings, employer brand strategy/solutions and client benefits/measurable results.

Waltham, Ma

- Supported enterprise sales team to develop consultative solutions by analyzing customer requirements and proposing a custom mix of software and service offerings.- Responded to all technical and custom questions in new business RFIs and RFPs; provided content for client presentations, conducted research and performed web audits/heuristic evaluations.- Developed onboarding process to expedite new client set-up and allow teams to deliver value quickly; facilitated internal briefing, system/tool setup, SOPs to set expectations and define communications.- Developed templated online onboarding portal for clients with team profiles, contact information, social links, training and documentation (SOP, communication plans, initial proposals, etc.).Assembled team of delivery experts (brand, product, creative, metrics, etc.) to ensure smooth prospect-to-customer transitions and long-term client/agency success.- Engaged resources both internally and externally to ensure client benefits from innovation solutions and strategies on an ongoing basis.- Created and managed sales positioning and communications materials (collateral, presentations, case studies, videos, etc.).

New York, Ny

- Managed cross-functional digital development team of 25 responsible for building integrated solutions involving creative design, web development and digital/outdoor/print executions.- Ensured high-quality end product that met/exceeded customer requirements and expectations. - Interviewed, hired, onboarded and trained new employees; conducted regular performance appraisals; delivered performance improvement plans and terminated employees when necessary.- Provided team members with regular feedback/coaching; provided project challenges, opportunities to acquire new skills, innovation forums, solution workshops, external training, etc.- Managed department operations, including: annual business planning/budget, monthly forecasting, resource allocation, productivity reporting and oversight of all work-in progress to ensure deadline/budget adherence.- Built strategic alliances across the company; developed/managed strong working relationships with client service leadership, sales teams, subject matter experts, finance, vendors, etc., to encourage collaborative problem-solving and facilitate issue resolution.

San Francisco, Ca

- Managed team of producers/project managers responsible for developing and executing digital client solutions, including custom web dev, multimedia presentations, digital tools/games, etc.- Oversaw all client web-based initiatives; key participant in strategy development and pitch process for large-scale new business prospects.- Defined and implemented user-centered design processes and practices, including heuristics-based usability inspection standards, information architecture mapping tool, user experience journey mapping and usability testing standards. - Interviewed candidates, developed/conducted onboarding and training programs for new hires, conducted performance appraisals and set/monitored goals for individual career development. - Continually improved team performance with workshops and training programs focusing on presentation skills, cost estimation, new technology, etc. - Trained development teams on digital offering on-site in TMP London and Amsterdam offices.

Santa Clara, Ca

- Selected to lead development of new digital development service offering, helping define service delivery model, end-to-end development methodology and processes, support documentation/tools. - Led client discovery to identify situation, challenges and needs; defined digital strategy and developed scope of work detailing solution, cost and timeline.- Conducted user research to understand user needs, environment and priorities; developed wireframes to serve as the site blueprint; presented solutions to client.- Worked with design team to develop site interface/features; developers to understand the dependencies and complexity of implementing features and analytics team to determine target KPIs.- Led iterative process of visual concept development by gathering user/stakeholder feedback to refine.- Ensured projects were delivered within budget and schedule outlined in the project scope of work.

Maynard, Ma

- Managed/mentored team of copywriters; provided regular feedback and annual performance reviews.- Led Monster creative initiatives by leading concept development and presenting to key stakeholders.- Oversaw content development for Monster website and digital marketing.- Ensured quality/accuracy of all content by developing standards and proofreading process.- Worked with designers/developers to ensure website functionality provided positive user experience.

Framingham, Ma

- Developed concepts/content for the Monster website, digital advertising and product collateral.- Architected and programmed web pages using HTML.- Conducted intake sessions to develop career website strategies/architecture for Fortune 500 clients.- Proactively developed internal weekly technology news/innovations email newsletter.