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In development of a NIL-market app that addresses numerous market inefficiencies in this quickly expanding college and high school sports funding sector.

Leading P&L operations for the web’s most popular sports betting and online gaming information site, providing educational, informational, and actionable insight for the ever-growing number of sports bettors and online gamers in North America. Developing G2M strategies for mobile app, building scalable digital customer acquisition solutions, overseeing AI led publishing and predictions program, creating promotional and business partnerships across the sports betting spectrum in pursuit of building a true community and ecosystem for this burgeoning legal gaming consumer base.Under the SpikeUp Media gaming umbrella, Lines is breaking out in 2023-2024 as the leader in AI technology use in sports betting and online gaming, during a revolution of legalized sports betting in the Gen-Z and Millennial markets, focused on learning, fun, and social interaction.

Provided content and branded sales strategies and fractional chief marketing services for several leading ventures in sports, media, and lifestyle consumer products. Focused on using my experience and expertise to build high ROI, scalable content marketing processes to drive brand engagement and sales and client conversions. Clients included:Gābl Media: Enhancing and expanding Gābl Media's industry-leading architecture and engineering media network to broader consumer audio and video concepts to become the premier content provider of building and home improvement content.BLSports: Assembling the premium sports information operations for a consumer sports and lifestyle brand. Designing and optimizing content and subscription marketing programs, digital product design and consumer branding, and social media development. Established and led a unique and talented remote SME editorial and video team.Heaven Wellness: Partnering with cross-functional teams to rapidly increase customer redemption and subscription efforts for a CBD marketing agency building performance-based customer growth end-to-end service. Utilizing content marketing, paid, and earned media digital media campaigns, targeted SEO/SEM funnels, and influencer word-of-mouth to drive consumer product sales.The D10: Elevated the content program for a leading philanthropic sports events company. Building digital marketing strategy around athletes, driving key target lead generation, creating and producing content marketing programs, aligning promotional and platform partners, and designing social media multi-tiered activations.The Latest: Launched a scalable, unlimited-topic news publishing platform with tech proprietary aggregator. Allowed for exponential audience network growth with only linear growth in operational resource requirements, preparing the entity for venture capital funding.

Created digital publishing platform as integrated division for film, TV, and Sports Management Company. Managing editorial, pursuing partnerships and new advertising outlets, and creating and distributing video and audio content both originally conceived shows and pieces integrated with talent and complementary media content.

Led the entertainment division of SpinMedia, in addition to serving as the Editor--in-Chief for multiple leading properties. Produced deals, partnerships, and content for a network monthly audience of over 20 million unique readers and more than 400 million pages viewed, including editorial and video content, and sales packaged media campaigns.

Finance, operations, and brand development services for startup and emerging business ventures in the media and entertainment sector.

Content and copywriting freelance consultant for television brand client advertising campaigns.

Served as a principal for this boutique strategic brand management and licensing services firm specializing in representation of entertainment clients, celebrities, and media brands.