Colin Gordon Email & Phone Number

Menlo Park, Ca, Us

San Jose, Ca, Us

-Generate and retain business by delivering successful campaign executions that achieve client goals and exceed expectations-Serve as main point of contact for all campaign-related inquiries both internally and externally across 10 brand and agency accounts, producing $15MM+ in annual revenue-Onboard and train self-service clients to become proficient within the DSP and successfully manage campaign performance

Santa Monica, California, Us

-Collaborated with Account Executive on proposal development; led all digital media planning and execution across premium and programmatic platforms-Served as main point of contact for all campaign-related inquiries both internally and externally-Oversaw campaign performance and worked hand-in-hand with API partners to proactively optimize initiatives-Built effective relationships across internal teams and API partners to develop and execute campaigns on programmatic platform-Volunteered to manage 6 accounts out of the Chicago office in addition to local accounts having only been with the company for three months to gain more experience with Snap’s tools and programmatic platform

Sunnyvale, Ca, Us

-Collaborated with Account Directors on proposal development; led all display/video planning and execution across premium, programmatic, search and native platforms-Worked with internal partners to market Yahoo opportunities across multiple automotive advertisersGenerated and retained business to deliver successful campaign executions that achieve client goals and exceed expectations-Secured incremental campaign budget increases in Q1 and Q2 2017 resulting in 125% achievement against revenue goal; achieved quarterly revenue goals throughout 2016-Served as main point of contact for all campaign-related inquiries both internally and externally-Oversaw campaign performance and managed delivery; proactively optimize to protect and grow revenue-Built effective relationships across internal teams (i.e. ad tech creative, price yield management, product site managers) to develop and execute custom campaigns-Served as a mentor through training and support to new account managers during their onboarding-Nominated for a Yahoo Superstar award (annual award program) in addition to recognition from the VP, Account Management within first year

-Oversaw and executed planning of $25-80MM+ in media billings across accounts on national and local levels-Managed two teams of a supervisor and associate across accounts in the development of media recommendations and account management-Critical role in media strategy recommendations across general market and Hispanic planning through client approval process-Communicated with creative agency, national broadcast, and local broadcast teams to ensure proper media buy and flight specifications-Liaison with clients and Spark Communications financial groups to implement accurate billings of annual $77MM+ media investment

New York, Ny, Us

-Implemented planning for $50MM in media billings across multiple business units within SHC; Craftsman, DieHard, Sears Auto Center, Consumer Electronics, Lawn & Garden, and Tools-Liaison with Sears Media Services in the execution and management of 9+ media plans on behalf of the business units annually-Managed 5 planners and assistant planners in the development of media recommendations and maintenance of Sears; mentored 8 planners and assistant planners in their professional development across the SHC planning team; retained SHC’s $600MM media investment

Farmington Hills, Mi, Us

-Managed the development, negotiation, implementation, reporting and optimization of all national and local media placements for 225 clinics-Researched and designed progressive and innovative media plans through multiple channels-Conducted market research, formulated and presented POV’s to upper management outlining effective marketing plans for clinic openings-Liaison between marketing and accounting to implement accurate accrual and billings of $25MM+ media investment

Columbia, Maryland, Us

-Established and maintain relationships with more than 60 associates at various facilities in the healthcare field-Managed scheduling of healthcare professionals according to facility needs and availability of nurses -Recognized for completing 4-week training program in 2.5 weeks

Midland, Michigan, Us

-Processed approximately $1MM+ in invoices weekly-Managed expediting reports and reconciled delivery of materials before approving invoices for payment with SAP business software-Expedited up to 1,800 payments per month-Managed team of two co-ops

Bachelor Of Business Administration (B.B.A.), Marketing & Management

Associate Of Arts (A.A.), Business

Education record