Developed multi-channel demand generation campaigns for 4-6 consumer goods clients at a time. Implemented strategic email marketing, paid media, social media, and organic content to drive awareness. Analyzed customer touch points throughout the buyer's journey, focusing on CRO and messaging consistency. Collaborated with marketing specialists, web developers, and designers to enhance website performance and UX. Led client reporting sessions to track marketing data and KPI progress.

Directed all marketing strategy and execution for payroll company, including partner marketing, email, SEO, and content. Conducted brand strategy workshops and launched a rebrand to a refined target audience. Built new website with HubSpot CMS, optimizing user journey for industry-specific needs. Managed complete CRM data migration during merger, ensuring seamless integration. Collaborated with sales team to route leads, manage pipeline, and boost operational efficiency.

Acquired by Comploy in January 2023

Led SEO & content marketing initiatives for 7-10 clients, advancing from content specialist to Director in less than 2 years. Developed content strategies consisting of blogs, service pages, and emails, boosting organic traffic and brand visibility. Managed writers and freelancers, ensuring timely project completion and maintaining content standards. Conducted keyword research to create & optimize content for buyer personas and search engines. Reported on SEO metrics and website data to clients

Used digital marketing techniques, passion for storytelling, and knowledge of SEO to create valuable, engaging content for a wide variety of businesses.

Covered Colorado State football, basketball, and high school sports in northern Colorado

Covered CSU football and men's basketball for 247Sports on InsideTheRams.com. Provided recruiting analysis and updates in addition to beat coverage for CSU sports.

Worked with staff of writers to produce daily digital content on Colorado sports. Wrote analytical stories, features and game recaps on professional and college teams in Colorado.

Covered Colorado State's football and men's basketball teams while editing and scheduling content for a daily newspaper publication. Wrote game recaps, previews and feature stories on a weekly basis. Met with reporters and editorial staff to edit and plan content for print and digital publication. Worked on an award-winning editorial board.

Covered the women's soccer and women's basketball teams at CSU. Learned the ins and outs of beat coverage while writing game recaps and feature stories on both teams.

Wrote multiple stories per day for online publication covering professional and college sports teams in Colorado. Wrote long-form feature stories published in the monthly magazine. Assisted with research for feature stories published in the monthly magazine.