Colin Latch Email & Phone Number

Hampstead, NH, US

Cherry Hill, New Jersey, United States

Philadelphia, Pennsylvania, United States

• Developed and executed a comprehensive social media plan to deliver 25 posts per week over 3 unique channels to approximately 60,000 individuals
• Measured the success of social media posts and adjusted posting strategy accordingly which resulted in an increase in overall engagements by 1,264% between December 2022 and January 2023
• Collaborated with multiple internal and external partners on sponsorship social media posts including copy and photo & graphics editing
• Oversaw the creation and progress of approximately 100 Workfront projects which served as master schedule for all social media projects
• Assisted approximately 200 Independence Blue Cross members facing technical or coverage issues while monitoring social channels

New Jersey, United States

• Developed target personas utilizing Salesforce, social media, and online search engine tools to assist in the sales and marketing processes and provide a framework for future marketing plans
• Qualified 40-50 incoming leads per week as marketing qualified leads (MQLs) based on target persona criteria in Salesforce
• Leveraged existing Drift conversation bot tools to test varying conversation hooks and keep track of potential customer’s online engagement
• Aided in the development of award submissions resulting in a first-place, Gold, Stevie’s Award in the area of customer success and two finalist nominations at the Vendor in Partnership (VIP) awards

Massachusetts, United States

• Developed social media, email, and blog communications to promote multiple events which led to the capture of over 1,500 new contacts
• Utilized statistical information, gathered through HubSpot, to develop marketing plans for future events and determine target companies
• Created graphical components using Photoshop, Canva, and Illustrator for use in virtual trade show booths, and informational flyers
• Aided in the development of product demo presentations through Photoshop, SnagIt, and PowerPoint software tools

Salem, New Hampshire, United States

• Met deadlines and worked directly with customers in the production of orders
• Provided recommendations based on the customer’s budget and needs
• Leveraged verbal and written skills to communicate with customers about orders

Derry, New Hampshire, United States

• Trained students individually for state and national competitions
• Planned nationals trip for 20 individuals including hotel, airfare, and conference registration
• Organized and ran multiple fundraising events for nationals

Salem, New Hampshire, United States

• Responsible for running a variety of carnival games throughout the park
• Developed customer service skills with a variety of age groups
• Responsible for counting and keeping track of money