Colin Ma Email & Phone Number

Warwick, GB

Mississauga, Ontario, CA

London, England, GB

• Led go-to-market programme consisting of direct-sales, channel-sales, and performance-marketing motions for company’s fintech business which targeted global ‘underbanked’ SMEs
• Introduced sales-operations and sales-enablement workflow, revamped pricing strategy, and reorganised sales team to position company for scale and oversaw a 50% growth in company’s customer base
• Engaged with Product, KYB Compliance, and Customer Success teams to drive a 30% increase in the number of transacting customers and a 50% reduction in customer-acquisition cost (CAC)
• Collaborated with CEO and rest of executive team to set strategic direction of company and owned headcount responsibility for a team based in London and at offshore locations

London, England, GB

• Delivered on plan for Fabriq to achieve profitability and exceed revenue milestone to position company as a high-growth and capital-efficient climate tech business for its next investment round or a strategic exit
• Engaged with potential investors and M&A partners and successfully negotiated terms of deal that resulted in the sale of Fabriq to Deepki
• Managed Fabriq’s P&L and successfully led the integration of the Fabriq business within Deepki to build the European leader in ESG and climate tech solutions for the commercial real estate sector

London, England, GB

• Reorganised company as a SaaS business and grew its subscription-revenue base at the rate of 75% on average on a year-over-year basis while achieving target of yielding gross margin of at least 80%
• Established company’s go-to-market programme and enabled company to maintain revenue churn to under 6.5% per annum and its net-revenue retention rate above 110% on average during tenure
• Introduced agile methodology to increase engineering team’s delivery capacity by 25% and successfully led company’s drive to meet goal of operating on a cashflow-positive basis company by 2020

Toronto, ON, CA

• Spearheaded company’s European business-development and go-to-market strategy as sales leader responsible for growing and managing Intelex’s direct-sales team and channel-sales capabilities in region
• Repositioned Europe-based team as an enterprise-sales organisation, grew business unit’s revenues by at least 50% annually and Intelex’s European customer base by over 40% since appointment
• Established alliances with partners and industry thought leaders, led marketing and customer-success initiatives to raise company’s profile within European sustainability-software space
• Provided insights to C-suite executives in demonstrating the high-ROI potential that Intelex’s ESG management solutions offer, particularly to enterprises in manufacturing, healthcare, and energy verticals

Bois-Colombes, Paris Area, FR

• Demonstrated the business case for Enablon’s software solutions in energy, environmental, quality, risk, and ESG management during sales engagements involving Global 500 enterprises
• Contributed to over 75% of Enablon’s bookings in Europe during tenure and steered the development of company’s sales strategy and product roadmap based on first-hand knowledge of market trends
• Articulated the Enablon platform’s value proposition to market via solution demos, technical and functional RFI/RFP responses, case studies, and other sales tools during all phases of the sales cycle
• Mentored EMEA pre-sales team, engaged strategic partners to enable company’s indirect-sales strategy, and represented Enablon in thought-leadership forums pertaining to sustainability management

London, GB

• Launched the first crowdfunding and peer-to-peer lending platform for renewable-energy and charitable projects in the UK, which has been used to raise over £1 million for over 100 projects
• Defined functional requirements for web-based platform and managed releases, product-development process, and offshore engineering team to ensure that platform was delivered per requirements
• Executed company’s go-to-market plan by establishing company’s marketing and pricing strategy, generating sales and partnership leads, and managing revenue-generating activities

Mountain View, CA, US

• Created framework for company’s direct-sales team to assess and prioritize new enterprise-sales opportunities within its £1.6 billion-a-year online-advertising business in the United Kingdom
• Analysed and used metrics from advertising campaigns to develop analytics-based sales messages and collateral used for up-selling each account that represents at least £5 million in revenue potential per year

US

• Led group that managed client accounts and architected bespoke technology solutions for clients in the retail sector in bringing company’s biometric-payment and personalised-marketing products to market
• Designed and implemented enterprise-scale system that served as company’s system of record andautomated monitoring solution for an inventory of 10,000-plus payment terminals in production
• Worked with sales team to create demo environment and systems to showcase company’s technology and products to potential clients, partners, and investors
• Established methodology and infrastructure used to collaborate with merchants and technology partners to develop and test point-of-sale solutions featuring company’s proprietary technology

Dublin 2, IE

• Designed, developed, and deployed technology solutions used by Accenture’s Fortune 1000 clients to enhance operating efficiency or drive top-line growth
• Engaged clients to analyse and outline delivery requirements for such solutions as a web-based portal for standardised assessments in the education sector and a back-office system for a global retailer
• Managed a cross-border and cross-functional project team and provided leadership while coordinating a major e-commerce company’s efforts to outsource its technology operations to an offshore entity

New York, NY, US

B.A., Economics

Mba, Sustainability, Social Entrepreneurship, General Management