Oversee the strategy and creative production of paid social content for ecomm pool care brand Pool Day, optimizing creatives using data analytics.Write creative briefs and direct-response optimized scripts, aligning content to optimize company benchmarks in CAC, ROAS, and LTV.Produce and direct video shoots, coordinate remote UGC content creation shoots, and license/source existing footage from social creators.Execute upon and oversee the post production of up to 4 sets of paid social photo and video deliverables weekly.

Shoot, edit, and motion-design video for a wide variety of clients including agencies, editorial / entertainment companies, and large brands.Commercial editing and motion clients have included Vogue, The Discovery Channel, Spotify, Rent the Runway, Conair, and Product (RED).Documentary entertainment editing clients include 60 Second Docs, Alison Roman Home Movies, and production company Isotope Films.Write and directed short films, design visuals for live performances, and animate stop motion music videos, garnering more than 100k views.Produced 360° video content for social media platform VRESH: shooting events, managing influencers, and acting as a brand ambassador.

Creative directed paid social ads, working with the head of strategy to optimize performance by making creative decisions based on KPI analysis.Directed, produced, and wrote copy for connected TV commercials, social video campaigns, and UGC style social media content.Oversaw the work of our creative content team and delegated 20+ content deliveries monthly, increasing its production output capacity by 45%.Managed a roster of 50+ social video content creators, wrote UGC best practices and maintained the playbook on directing talent.Tracked pop culture, social media trends and algorithm changes on Facebook, Twitter, Instagram, and TikTok to inform creative strategies.

Executive produced all social video productions based in NYC, providing guidance on-set and throughout the pre-production process. Oversaw a team of junior producers, videographers, and coordinators, creating a culture of collaboration and two way feedback.Wrote and presented creative pitches, scoped production budgets, summaries of work, and bid on new business projects.Led the process of unifying 3 production teams located across the US, creating new project management processes and organizational tools.Opened a photo and video studio in NYC, stocking all multimedia gear, creating inventory tracking workflows and production schedules.

Produced and edited video and photo projects from pre production, on-set direction, to post for 5 performance advertising clients weekly.Art directed and designed motion graphic and static ad iterations for placement in Facebook, Instagram, and YouTube ad campaigns.Wrote direct response copy and ad set concepts, collaborating with strategists to analyze and present KPI results to paid social ad clients.Utilized sales formulas and insights from paid social KPIs such as ROAS, CPM, and CTR to iterate on ad sets and increase performance.

Produced organic social video campaigns for brands such as Century 21, Grubhub, Seamless, Capital One Bank, and Stop and Shop.Directed actors, worked with cinematographers, and executed edits for social content such as documentaries, comedic skits, and recipe videos.Executed all pre production duties including writing treatments and scripts, casting talent, creating schedules, call sheets, and budgets.Managed and organized a production photo/video studio in midtown manhattan responsible for 15+ shoots monthly.

Set up lights, operated cinema cameras, and recorded sound in studio and on location for 3 video shoots weekly.Edited various styles of social media content including documentary profiles, explainers, branded narrative shorts, and cinemagraphs.Led all aspects of post production for each project such as sound design, color grading, and motion graphics design animation.

Assisted producers of a variety of television programs for the San Francisco Bay Area’s PBS affiliate. Tasks included video editing, production assisting, copy-editing, transcription, logging, research, and writing.