Colin J. Mccormick

Colin J. Mccormick Email and Phone Number

Senior Marketing Communications Director | Creating High-Impact Narratives for Global Brands and Executives
Colin J. Mccormick's Location
Bradenton, Florida, United States, United States
Colin J. Mccormick's Contact Details
About Colin J. Mccormick

They call me “the word guy,” so here are a few words about me. As the director of marketing communications, creative, and event teams for global billion-dollar brands over the past two decades, I’ve driven brand impact and revenue growth through powerful storytelling that engages audiences, compels action, and delivers results.A tireless creative problem solver and spirited team leader with an insatiable hunger for the perfect hook, I specialize in connecting the dots, simplifying the complex, and reaching beyond the “what” to get to the “so what?”. My mission is to understand the plight of the consumer—the rightful hero of any brand story—and guide them on their quest to victory. This mission has produced C-suite keynotes and catchy campaigns, product launches and press releases, taglines and technical training, landing pages and legal documents, e-newsletters and event scripts, songs and skits—and populated virtually every channel, from screen to page to stadium stage.To power the ship, I’ve excelled in building high-performing teams, aligning stakeholders across the departmental divide, and sparking the collaborative electricity that creates true organizational unity, not to mention the best results. And whether it’s a million-dollar launch or a last-minute social post, I’ll always be hunting for that perfect hook. My areas of experience include: Marketing Communications | Marketing Strategy | Content Strategy | Content Marketing | Storytelling | Copywriting | Copy Editing | Creative Direction | Creative Problem Solving | Concept Development | Brand Identity | Brand Strategy | C-Suite Support | Executive Communications | Executive Speechwriting | Video Scriptwriting | Event Scriptwriting | Event Management | Public Relations | Crisis Communications | Corporate Positioning | Promotions | Sales Incentives | Travel Incentives | Travel Writing | Charity & Fundraising | Team Leadership | Cross-Functional Collaboration | Vendor Management | Budget Management

Colin J. Mccormick's Current Company Details

Senior Marketing Communications Director | Creating High-Impact Narratives for Global Brands and Executives
Colin J. Mccormick Work Experience Details
  • Monat Global
    Senior Director, Marketing Communications
    Monat Global Jan 2024 - Sep 2024
    Doral, Florida, Us
  • Monat Global
    Director, Marketing Communications
    Monat Global Nov 2018 - Jan 2024
    Doral, Florida, Us
    • Directed the strategic development and execution of brand messaging across multiple functions including product marketing, sales promotions, customer loyalty, and charitable giving, ensuring a cohesive and impactful brand voice. • Led the development and execution of high-profile communication strategies, particularly for product launches and promotions, which drove record-breaking sales results: $4 million in skincare sales within the first 36 hours and $3 million in makeup sales within 24 hours of launch. • Guided communications through an explosive growth period during the COVID-19 pandemic in which revenue doubled in one year—expanding the department, delivering executive messaging, and successfully adapting in-person events to virtual formats while increasing audience engagement. • Strengthened executive communications and supported the CEO and president by writing speeches, presentations, talking points, social media content, videos, and other messaging to external and internal audiences. • Transformed communication processes into a key strength for the organization, establishing efficient workflows that reduced rework by 60%, enabling the doubling of promotion frequency and accelerating the company's adaptability to market dynamics.• Achieved brand consistency by creating the company's first comprehensive writing style guide, enabling clear, unified communication across channels and international markets.
  • It Works! Global
    Creative Director
    It Works! Global Feb 2016 - Jun 2018
    Palmetto, Fl, Us
    • Directed the communications, graphic design, and multimedia teams to drive marketing and sales strategies for U.S. and international markets, enhancing our brand visibility and market reach. • Led the creative development and partnered with cross-functional teams to execute successful multichannel campaigns for multiple international product launches, supporting product line expansion in Canada, Europe, Australia, New Zealand, and the United States. • Edited and wrote features for a 100-page promotional magazine highlighting our top field leaders and company culture, further strengthening our market presence and supporting business growth.
  • Jeunesse Global
    Director, Field Communications & Events
    Jeunesse Global Apr 2013 - Feb 2016
    Altamonte Springs, Florida, Us
    Directed the sales communication and corporate event functions for U.S. and international markets. Supported the launch and development of new markets in the Americas, Asia, and Europe. Communications:• Contributed to the content and architecture for an innovative suite of digital tools supporting lead generation, conversion, training, and business tracking for distributors. Tools contributed to a sustained increase in worldwide enrollment.• Acted as liaison between the sales and marketing departments, overseeing creative requests, content development, and approval process. Achieved vast improvements in interdepartmental relations, work efficiencies, and strategic accuracy. • Created the concept and wrote scripts for an award-winning series of visually compelling introductory videos showcasing the company, its products and its business opportunity.• Branded, wrote and edited content for new field communications, including weekly emails and monthly conference calls with corporate leadership. • Supported recruiting by structuring, writing, and editing content for new-distributor support materials, including product training, company and compensation overviews, and a step-by-step starter guide. • Built brand awareness by writing press releases announcing company milestones, new and advancing leaders, and awards received.Events:• Directed seventeen corporate events in eleven countries, including three global conferences (Thailand, Macau, Singapore) that saw attendance grow from 6,000 to 15,000 attendees in two years. • Collaborated with corporate partners, field leaders, and vendors to deliver consistently high-quality live content, including product launches, keynotes, training, award ceremonies, entertainment, contests, and giveaways. Wrote the majority of scripted presentations. • Improved event execution globally by managing international communications, pre-event timelines, budgets, production vendors, and talent.
  • Tupperware Brands
    Director, Communications & Events, U.S. & Canada
    Tupperware Brands Sep 2004 - Feb 2013
    Orlando, Fl, Us
    Improved efficiencies and quality in field communications and events, strengthening sales force support and saving more than $500,000 annually. Directed the writing, design, video, and event production teams in the creative development and implementation of all messaging across all digital and print media. Developed and directed all show production elements of multi-day corporate events ranging in attendance from 400 to 5,000.
  • Tupperware Brands
    Senior Manager, Communications
    Tupperware Brands Oct 2001 - Sep 2004
    Orlando, Fl, Us
    Led the creative development, operations, and publishing of all sales force and consumer-targeted marketing and promotional content. Reduced annual expenses by $100,000 and improved sales force support by designing and implementing a structured, consistently timed communication model.
  • Tupperware Brands
    Manager, Creative Communications
    Tupperware Brands Apr 2000 - Oct 2001
    Orlando, Fl, Us
    Led the writing team in creating content for catalogs, brochures, promotional materials, trip flyers, monthly recognition publications, product support, event scripting, executive letters, keynote speeches, and all other sales force support materials. Transitioned content from a paper-based model to a new intranet model, eliminating $100,000 in annual print and distribution costs.
  • Tupperware Brands
    Promotions Writer
    Tupperware Brands Oct 1998 - Apr 2000
    Orlando, Fl, Us
    Wrote content for monthly business plans and weekly business bulletins; copy for product catalogs, merchandising brochures and promotional collateral; executive speeches and event scripts. Increased productivity and improved content quality by providing in-house writing and editing of all major consumer marketing collateral.

Colin J. Mccormick Skills

Event Management Creative Direction Marketing Strategic Communications Marketing Communications Event Planning Leadership Social Media Marketing Creative Writing Social Media Copy Editing Editorial Script Writing Entertainment Editing Team Building Creative Strategy Show Production Speech Writing Newsletters Events Video Event Theming And Design Storytelling Publications Sketch Comedy Multimedia Creative Problem Solving Executive Communications Support Event Producing Branding And Identity Press Releases Corporate Event Development Content Strategy Cross Functional Team Leadership Branded Content Message Development Team Management Creative Services Script Editing Content Writing Copywriting Brand Development Physics Policy Analysis Science Public Policy Renewable Energy Research Energy Efficiency R&d Energy Technology Data Analysis Government International Relations Program Management Computer Vision Analysis Public Speaking Python Energy Nonprofits Non Profits Policy Science Policy Foreign Policy Science Diplomacy

Colin J. Mccormick Education Details

  • Rollins College
    Rollins College
    Corporate Communications & Technology
  • James Madison University
    James Madison University
    Communications

Frequently Asked Questions about Colin J. Mccormick

What is Colin J. Mccormick's role at the current company?

Colin J. Mccormick's current role is Senior Marketing Communications Director | Creating High-Impact Narratives for Global Brands and Executives.

What is Colin J. Mccormick's email address?

Colin J. Mccormick's email address is cf****@****ail.com

What is Colin J. Mccormick's direct phone number?

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What schools did Colin J. Mccormick attend?

Colin J. Mccormick attended Rollins College, James Madison University.

What skills is Colin J. Mccormick known for?

Colin J. Mccormick has skills like Event Management, Creative Direction, Marketing, Strategic Communications, Marketing Communications, Event Planning, Leadership, Social Media Marketing, Creative Writing, Social Media, Copy Editing, Editorial.

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