Colin J. Mccormick Email & Phone Number

Doral, Florida, Us

Doral, Florida, Us

• Directed the strategic development and execution of brand messaging across multiple functions including product marketing, sales promotions, customer loyalty, and charitable giving, ensuring a cohesive and impactful brand voice. • Led the development and execution of high-profile communication strategies, particularly for product launches and promotions, which drove record-breaking sales results: $4 million in skincare sales within the first 36 hours and $3 million in makeup sales within 24 hours of launch. • Guided communications through an explosive growth period during the COVID-19 pandemic in which revenue doubled in one year—expanding the department, delivering executive messaging, and successfully adapting in-person events to virtual formats while increasing audience engagement. • Strengthened executive communications and supported the CEO and president by writing speeches, presentations, talking points, social media content, videos, and other messaging to external and internal audiences. • Transformed communication processes into a key strength for the organization, establishing efficient workflows that reduced rework by 60%, enabling the doubling of promotion frequency and accelerating the company's adaptability to market dynamics.• Achieved brand consistency by creating the company's first comprehensive writing style guide, enabling clear, unified communication across channels and international markets.

Palmetto, Fl, Us

• Directed the communications, graphic design, and multimedia teams to drive marketing and sales strategies for U.S. and international markets, enhancing our brand visibility and market reach. • Led the creative development and partnered with cross-functional teams to execute successful multichannel campaigns for multiple international product launches, supporting product line expansion in Canada, Europe, Australia, New Zealand, and the United States. • Edited and wrote features for a 100-page promotional magazine highlighting our top field leaders and company culture, further strengthening our market presence and supporting business growth.

Altamonte Springs, Florida, Us

Directed the sales communication and corporate event functions for U.S. and international markets. Supported the launch and development of new markets in the Americas, Asia, and Europe. Communications:• Contributed to the content and architecture for an innovative suite of digital tools supporting lead generation, conversion, training, and business tracking for distributors. Tools contributed to a sustained increase in worldwide enrollment.• Acted as liaison between the sales and marketing departments, overseeing creative requests, content development, and approval process. Achieved vast improvements in interdepartmental relations, work efficiencies, and strategic accuracy. • Created the concept and wrote scripts for an award-winning series of visually compelling introductory videos showcasing the company, its products and its business opportunity.• Branded, wrote and edited content for new field communications, including weekly emails and monthly conference calls with corporate leadership. • Supported recruiting by structuring, writing, and editing content for new-distributor support materials, including product training, company and compensation overviews, and a step-by-step starter guide. • Built brand awareness by writing press releases announcing company milestones, new and advancing leaders, and awards received.Events:• Directed seventeen corporate events in eleven countries, including three global conferences (Thailand, Macau, Singapore) that saw attendance grow from 6,000 to 15,000 attendees in two years. • Collaborated with corporate partners, field leaders, and vendors to deliver consistently high-quality live content, including product launches, keynotes, training, award ceremonies, entertainment, contests, and giveaways. Wrote the majority of scripted presentations. • Improved event execution globally by managing international communications, pre-event timelines, budgets, production vendors, and talent.

Orlando, Fl, Us

Improved efficiencies and quality in field communications and events, strengthening sales force support and saving more than $500,000 annually. Directed the writing, design, video, and event production teams in the creative development and implementation of all messaging across all digital and print media. Developed and directed all show production elements of multi-day corporate events ranging in attendance from 400 to 5,000.

Orlando, Fl, Us

Led the creative development, operations, and publishing of all sales force and consumer-targeted marketing and promotional content. Reduced annual expenses by $100,000 and improved sales force support by designing and implementing a structured, consistently timed communication model.

Orlando, Fl, Us

Led the writing team in creating content for catalogs, brochures, promotional materials, trip flyers, monthly recognition publications, product support, event scripting, executive letters, keynote speeches, and all other sales force support materials. Transitioned content from a paper-based model to a new intranet model, eliminating $100,000 in annual print and distribution costs.

Orlando, Fl, Us

Wrote content for monthly business plans and weekly business bulletins; copy for product catalogs, merchandising brochures and promotional collateral; executive speeches and event scripts. Increased productivity and improved content quality by providing in-house writing and editing of all major consumer marketing collateral.

Master Of Arts (Ma), Corporate Communications & Technology

Bachelor Of Arts (B.A.), Communications