MVP Poker is changing the online poker game. Real cards. Real dealers. Real Poker, online.Online poker hasn’t innovated in 25 yrs, and has been built around grinders: impersonal, mechanical, and optimized for speed and volume to get through as many hands as possible. You don’t even know who you’re playing, it’s just an avatar.MVP Poker’s patented platform is bringing live poker online. Our game has real dealers dealing real cards on an IR table, and everyone at your table is playing live on camera. It’s the game poker players are looking for, now online.

Team leader overseeing multiple accounts for more than $25MM of agency billings, and award-winning creative/Integrated media campaigns• Built and maintained strong direct relationships with senior clients, provided exceptional understanding of client's business and objectives• Supported Brand & Strategy development,Media and OOH planning and activation, television and radio spot production, digital and social planning and execution, participated at client events and initiatives, and other duties as assigned• Provided high level and detailed communications to internal and external teams on status of projects, deliverables and results• Developed and mastered timelines and processes, found efficiencies whenever possible working closely between agency and client teams, third parties, and more to stay on track or ahead of schedule• Managed and mentored Associate Brand Managers, providing onboarding, leadership and ongoing guidance

Perch is an SaaS that is reinventing the retail experience and digital brand experiences in-store with integrated product strategy for AI, Computer Vision, and data analytics. The Perch platform unites physical products with digital content to measure and promote omnichannel/mobile shopping. After engaging shoppers, and delivering 30-130% sales lift for core clients consistently, Perch was acquired by Raydiant Technologies in 2022.

Lead for Google & YouTube business: Social strategy and creative for Think with Google APAC, EMEA, AUNZ, Google I/O conference, Stadia, Youtube Ads, People Ops. Platform planning for Twitter, FB/Insta, and LinkedIn.

Integrated media and partnership lead for Moët Hennessy Spirits Group: Hennessy VS, VSOP, XO, HPI, Belvedere, and Glenmorangie.Brought Hennessy to the 2019 Super Bowl and set the stage for Hennessy to be the official spirit of the NBA & WNBA2019 Drum Marketing Awards - Winner: Best Global Integrated Strategy, for Hennessy VS - Runner-up: Best Consumer Campaign for Hennessy VS

Development/execution of the Webby-nominated Equalizing Music program; a global initiative - Presented by Smirnoff - dedicated to equal gender representation in electronic music.Named one of 2017's Best Branded Content Partnerships by AdAge.Development of 100+ digital content pieces featuring Steve Aoki, Black Madonna and other international DJ talent.

Steve Madden Music Program (SMM)Brand Marketing, Strategic Planning and Implementation of the Steve Madden Music Program • Pitching content development, and integrated programs to music, lifestyle and social digital partners for SMM • Digital/social marketing in the music category, strategic planning and activation of SMM program • Talent selection/booking, product endorsement negotiation, music rights management/licensing • Label relations, working 6-12 months out to prospect acts and integrate SMM events into label marketing cyclesDriven to overdeliver against YOY targets, our program has had great success increasing unique users/visitors and social media audience. Working with all major record label, publishing and distribution groups: Sony Music, Warner Music Group, Atlantic Records, Epic/Sony Music Group, Universal Music Group and ADA Records, Caroline Distribution, Pulse Records and more.

Led the team that created and implemented the first truly global brand positioning and campaign for Budweiser: Bud United. Strategic development and management of a global branded entertainment initiative including a 7-episode series on ABC and CH4 UK, and over 300+ pieces of digital content for distribution across Budweiser's global social media footprint Oversaw the marketing, promotion and brand partnerships for a YouTube original channel, RESERVE CHANNEL (RSRV). Development and social media marketing/promotion for the channel and 7 original shows hosted by Pharrell Williams, Tom Collichio from Top Chef and Rolling Stone's Mark Seliger.

Sourcing digital entertainment partnerships, and new business opportunities for the ZAG Brand Invention group. Lead for all partner relationships, including YouTube, Sony Music, Quincy Jones, Yamaha, and WME2. Identify brand invention opportunities and develop recommendations for ZAG executive board/management. Work directly with BBH brand teams (Sprite, Johnny Walker, and Google) to source and sell-in branded content programming and integrated cross-platform partnerships with relevant pop culture entities.

"Inspired by this generation, Translation crafts ideas that resonate in culture beyond advertising alone. From TV spots to brand launches, product development to music programs, social campaigns to emerging platforms-Translation is the bridge between true consumer insight and brand aspiration."​Led development of strategic marketing programs to align clients with lifestyle culture and make them relevant to consumers. Worked across all agency clients (P&G, Wrigley's, State Farm and more) to drive creation and development of 360 branded entertainment programming/planning to move the needle and produce measurable ROI. Product placement/integration, sourcing/programming/executing branded entertainment programming with TV properties, celebrity talent, national entertainment properties, and major motion pictures.Account lead for Procter & Gamble client (Crest, Scope, Whitestrips) handling all day-to-day client services. AOR for Entertainment at P&G Oral Care; strategic ideation and relationship management with Ryan Seacrest and entertainment properties including Warner Bros. Studios, Dick Clark Productions, and Fremantle media

Worked with Mountain Dew brand to develop their presence in the billion dollar video gaming space. Development of 2004 & 2005 “Game Fuel” Strategy for Mountain Dew: (currently in-market). Developed, sold in and executed 2004 - 2005 Mountain Dew grassroots/guerilla marketing programs. - Agency lead for the Mountain Dew sponsorship of the 2004 “Halo 2” launch in partnership with Xbox garnering more than 800MM impressions and 9% sales spikes in Top 10 DMAs- Managed strategic relationships for Mountain Dew within the Gaming universe: publishers, XBOX, gaming centers, domestic/international gaming leagues, competitions, influencers, etc.- Managed Mountain Dew’s promotional partnership with XBOX 360 at the 2005 E3 Conference - Media planning, production/execution of print ads, online advertising - Produced branded events, special projects: Executive Producer - Brick & Mortar: Vol. 1 & 2

Independent production company for world famous daredevil/magician David BlaineDay-to-day management of talent schedule, budgeting for DBP and all production for current projects. Creation/management of D. Blaine Productions website and e-commerce store/sales. Project Manager on the creation of the New York Times best selling book "Mysterious Stranger" by David Blaine, 2002. Producer, "David Blaine’s Vertigo" Live TV Special. Air date, 5-22-02, ABC-TVProducer, "David Blaine: Above The Below" Live TV Special. Air date, 9-5-03, Channel4/Sky-TV