Oversee and advise the SUNY Potsdam Esports teams.• Lead design consultant for the construction of a new Potsdam Video Game Room/Esports Lab• Facilitate campus-wide communication for the development of the Potsdam Esports program.

Developed and taught a marketing course on Online Content Creation where students learn the knowledge and skills useful in the creation of online content for social media platforms. Students develop a content creation strategy implementing digital marketing techniques, storytelling, video production, and strategic creativity.

Responsible for the coordination, management, and facilitation of Esports activities at SUNY Potsdam.• Developed the first official Potsdam Esports Lab through purchasing equipment, finding furniture in storage, and setting it up. • Coordinated communication among the esports club, college administration, and faculty to develop campus-wide capacity and excitement for the esports program• Managed schedules, inventory, lab usage and repair, livestreaming, commentary, and VOD uploads of all esports matches.• Maintain team handbooks and memberships with SUNY League and NECC.• Promote the esports club through managing intercollegiate tournaments, flyers, events, mixers, and creating YouTube videos. • Put together a stream room/commentator booth for esports content creation with high end production equipment

Assisted with the development of Potsdam Esports through content creation and community outreach.• Studied the esports industry and it's connection to STEM learning. Primary author on a chapter titled “Twitch Literacies” in The Literacies of the Esports Ecosystem book and co-presenter at AECT 2021.• Commissioned the new logo, updated and rebranded all social media accounts.• Implemented all elements of content creation including but not limited to; live streaming & commentary, video editing (Adobe Premiere), making thumbnails and graphics (Photoshop), uploading and publishing (tags, titles, descriptions).• Developed educational resources on esports live streaming and content creation. • Collaborated with my Human Resources professor to create resources that help teach students how to self-market and optimize the professional use of platforms such as LinkedIn, Twitter, Office 365, and YouTube.

Organize and coordinate multiple SSBU tournament series within the region, including a weekly, bi-weekly, and annual tournament.• Facilitated regional rebranding with local stakeholders and graphic artists. • Edited and uploaded all tournament VODs to YouTube.• Competed in local tournaments, reaching the Top 10 Power Rankings for the North Country NY region.

Helped generate new business opportunities, develop marketing tactics, and conduct market research in the North American esports sector for the esports management platform FantasticWe.

Conducted social media marketing, community outreach, and event management for the Collegiate Village of Potsdam. Posted consistent engaging content for Instagram, Facebook, and TikTok. Fostered collaborative relationships with local businesses and universities to strengthen community ties. Organized, promoted, and hosted monthly community events. Created print advertisements and flyers to be posted around the local area.

Produced online content such as blogs, research, and videos to assist with online marketing and brand awareness.

Manage Google Drive spaces and develop digital materials such as newsletters, videos, blogs, and weekly certificates for K-12 STEM courses.

Conduct financial and inventory management: food inventory, counting cash drawers and store safe. Responsible for closing the store at night with extensive and efficient cleaning. Manage customer relationships, crew assignment, training and motivation of the team during the shift: managing labor/productivity costs and running breaks.