Colin Milsom Email and Phone Number

Working as a senior leader, managing all Home Service operations and engagement to deliver the engineer sales through service programme. Managing all stakeholders through Sky’s trading team, commercial teams, finance, Home Service leadership team and business change support to deliver all sales operational and strategic projects, producing a £45m yearly revenue for Sky via sales through circa 3500 engineers.• Creating and implementing a grassroots business plan for upselling to existing Sky customers in homes delivering a new revenue stream for the first time • Lead for all sales operational and planning activity in the field through existing product growth and finding new opportunities with new product development• Directly delivered revenue growth over a 4-year period – from £4m to £45m per year exceeding the original £20m 5-year plan. • Managed campaign marketing budgets throughout the financial year to deliver additional sales revenue• Analysing and interpreting data including financial budgets and targets to enhance future planning, leadership decisions and improve customer experience• Day-to-day management of all core sales KPIs and overall customer experience, delivering 40% sales conversion versus target of 20%• Delivery of key change projects in Home Service from concept to implementation • Challenging and streamlining BAU processes to ensure continuous development in the field, saving time and improving efficiencies

Led Sky retail’s projects and planning for over 200 stores across the UK with over 800 staff, delivering transformational change and operational governance through planning and implementation of all projects delivered to the field. Working collaboratively with the retail leadership team, business change, marketing, sales and trading.• Overall ownership and accountability for a centrally-held retail plan• Owned the planning workstream of two restructure projects delivering £2m in cost savings• Fully responsible for delivering all new initiatives to circa 800 retail advisors• Day to day management of retail support functions and business stakeholders including directors, heads of departments and the change team• Creation and delivery of strategic business plans to drive sales, profitability and operational efficiencies • Ownership and implementation of all retail engagement mechanisms• Full ownership of change initiatives between head office support, retail leadership team and the field, unifying departmental functions and driving performance

• Creating and delivering a strategy with ‘sales through service’ for the engineer department

Responsibility for the planning workstream of two business restructure projects.

• Leading a 25-person team across 7 Sky retail stores throughout the North-west to become the top performing team nationally, consistently exceeding targets• Recruitment, training and coaching of all new retail advisors

Based in the European head office, working to develop and grow the Sonos brand and retail presence in multiple territories across Northern Europe. • Setting up, recruiting and directly managing cross border teams throughout Northern Europe to deliver all in-store activity through training, upskilling, direct sales and brand events – doubling sales year-on-year• Direct management of in-store retail marketing and tactical brand activity around the Northern Europe territory, increasing brand awareness and in-store presence to gain the advantage on competitors • Management of third-party marketing agencies and suppliers• Collaborating with the marketing and sales teams to execute retail strategy• Strategic planning and KPI setting

Account Manager of the Sonos Retail team, reporting to the Director for Sonos UK.

Managing a team for Microsoft including sales operations and in-store training.