Colin Campbell Email & Phone Number

People, Brand and Sales leadership for Brown Forman's Emerging Brands Portfolio in the Central Region: Illinois, Florida, Colorado, Nevada, Arizona, Minnesota, Wisconsin, Pennsylvania, Delaware, Maryland, Virgina, District of Columbia, South CarolinaEmerging Brands: Diplomatico RumGin MareOld Forester Family of Whiskies Slane Irish WhiskeyFords GinCoopers Craft Bourbons ChambordGlendronachBenriach GlenglassaughUp or Over RTD

New Jersey State

Leader of a Dedicated Salesforce Development Program that serves to increase diversity amongst high performing Market Managers at Brown Forman.8 Direct Reports from 4 departments: Off Premise/On Premise Sales & Merchandising / Administrative / Warehouse and shippingSales Goal and Incentive development to achieve State commercial planProgram Budget Management, responsible for 60% of NJ State total market fundsServe as coach and leader to Swarm Team; ensuring… Show more Leader of a Dedicated Salesforce Development Program that serves to increase diversity amongst high performing Market Managers at Brown Forman.8 Direct Reports from 4 departments: Off Premise/On Premise Sales & Merchandising / Administrative / Warehouse and shippingSales Goal and Incentive development to achieve State commercial planProgram Budget Management, responsible for 60% of NJ State total market fundsServe as coach and leader to Swarm Team; ensuring progress in their roles, preparing them for future Brown-Forman opportunitiesManager of company wide Mentor Program for post hire developmentFacilitation of Training and Education for the Brown-Forman Brands, Merchandising Standards, Industry legalities, Sales Process, U.S. Supplier/Distributor Relations, Sales Promotions, National & Local Marketing objectives, and Financial & Profitability management.Development and adherence to 120 day Onboarding ProgramResponsible for $200,000 POS Budget for National and Local Brand plansManagement of Warehouse personnel and inventory systems of 20,000 sqr foot warehouse for all New Jersey POS and promotional materialChampion of talent across Brown Forman network to drive visibility of program accomplishment and employee career progression.Management of the Program Coordinator for recruitment, staffing & payroll of a robust team of Promotional Ambassadors responsible for the execution of all New Jersey promotional activityImplementation of cutting edge goal planning and account tracking via Salesforce App Technology.Team Fleet Vehicle ManagementNational Retail Survey planning, execution and recapping responsibilitiesCollaborate with the NJ State Manager, On- and Off-Premise Market Managers, and Distributor Managers to achieve state goals. Show less

Metro New York

Brand responsibility: Jack Daniel’s Family of Brands, Woodford Reserve Family of Brands, Herradura Tequila, El Jimador Tequila, Old Forester Family of Brands, Korbel California Champagne, Sonoma Cutrer Winery, Slane Irish Whiskey, Glendronach, The BenRiach and GlenGlassaugh Single Malt Scotch, Canadian Mist, ChambordDriver of sales & profitability for Brown Forman New York Retail Business Key contact for Distributor Off Premise Salesforce responsible for $50 Million in sales… Show more Brand responsibility: Jack Daniel’s Family of Brands, Woodford Reserve Family of Brands, Herradura Tequila, El Jimador Tequila, Old Forester Family of Brands, Korbel California Champagne, Sonoma Cutrer Winery, Slane Irish Whiskey, Glendronach, The BenRiach and GlenGlassaugh Single Malt Scotch, Canadian Mist, ChambordDriver of sales & profitability for Brown Forman New York Retail Business Key contact for Distributor Off Premise Salesforce responsible for $50 Million in sales revenue of Brown Forman BrandsManager for continued training and development for all local stakeholders in BF brands Tactical Execution of commercial plans Sell-in and execute National Brand ProgramsCollaborate with Field Marketing and Portfolio Management for localization of brand Identity Execute Sponsorship and Co- branding locallyLead the agency teams brand activations for BF BrandsCollaborate with key distributor contacts (Whiskey Ambassadors, Mixologists, Key Account Sales) to drive Premium Whiskey focus and execution Show less

Greater New York City Area

Brand responsibility: Jack Daniel’s Family of Brands, Woodford Reserve Family of Brands, Herradura Tequila, El Jimador Tequila, Old Forester Family of Brands, Korbel, Chambord, Sonoma Cutrer Winery,Driver of sales and profitability in Metro New York On Premise business for Brown Forman BrandsKey contact for Distributor Salesforce responsible $38 million in sales revenue of Brown FOrman BrandsDevelopment of training program for Distributor and Promotion… Show more Brand responsibility: Jack Daniel’s Family of Brands, Woodford Reserve Family of Brands, Herradura Tequila, El Jimador Tequila, Old Forester Family of Brands, Korbel, Chambord, Sonoma Cutrer Winery,Driver of sales and profitability in Metro New York On Premise business for Brown Forman BrandsKey contact for Distributor Salesforce responsible $38 million in sales revenue of Brown FOrman BrandsDevelopment of training program for Distributor and Promotion AgenciesBudget and resource management for $500,000 in Market FundsBrand Marketing strategist- utilizing innovative trade and consumer activations to build awareness, trial and loyaltyLaunch of all BF innovation brands Localization of brand Identity and brand ProgramsSales and Marketing linkage through brand tool integrationManagement of several brand marketing agencies and media partnershipsLocal coordination of professional sports sponsorships2013 Old Forester Fanatic Winner. Sales Award for Elite Brand Development Industry figurehead, outstanding reputation for maintaining excellent relationships Show less

Greater New York City Area

Field Sales Manager, overseeing 300 high image tier 1 accounts with $23 million in salesCultivated and built lasting contacts with industry leading Suppliers.Expanded local sales programs to key national accounts7 Direct Reports

Greater New York City Area Hq

Beverage Director for multi-state, 14-unit restaurant groupWine list planning and design of nationally recognized, award winning wine programs.Creation of approachable and comprehensive training programs.$30 million revenue center and 50% unit growth during tenure Construction and implementation of national inventory control system.