Colin Faulkner Email & Phone Number

Orange, Ca, Us

Orange, Ca, Us

-Strategic Account Management: Oversee and manage Amazon Seller accounts with a focus on operational profitability, inventory management and production forecasting, advertising campaigns strategy and management, promotional strategies, etc.-Collaboration with Leadership: maintain regular communication and reporting touch-bases with client companies’ leadership to ensure alignment on project goals/execution and accomplished KPI targets.-Data-Backed Executions: Designed and executed… Show more -Strategic Account Management: Oversee and manage Amazon Seller accounts with a focus on operational profitability, inventory management and production forecasting, advertising campaigns strategy and management, promotional strategies, etc.-Collaboration with Leadership: maintain regular communication and reporting touch-bases with client companies’ leadership to ensure alignment on project goals/execution and accomplished KPI targets.-Data-Backed Executions: Designed and executed optimization projects aimed at driving sales and conversion lift by creating incremental improvements across creative assets and advertising strategies. (Prime Days lift over the non-prime July daily average: 2022 [pre-optimization] – 51%; 2023; [post-optimization] – 354%) Show less

-Leadership Collaboration: Worked with company and department leaders to introduce new technologies focused on improving teams’ and employees’ ability to execute accurately and efficiently.-Operational Innovation: Designed new company capabilities and services offerings. Partnered with platform partners on the details of execution, with team leaders on training and support materials, and with sales staff on key benefits and effective selling narratives.-Data Analysis & Actionable… Show more -Leadership Collaboration: Worked with company and department leaders to introduce new technologies focused on improving teams’ and employees’ ability to execute accurately and efficiently.-Operational Innovation: Designed new company capabilities and services offerings. Partnered with platform partners on the details of execution, with team leaders on training and support materials, and with sales staff on key benefits and effective selling narratives.-Data Analysis & Actionable Insights: Led a team of data scientists who developed successful scripting of code for the Amazon Marketing Cloud which returned an accurate customer decision journey, providing data-backed insight on the value of Streaming TV ads. Show less

-Developed analysis & reporting methodologies & standards for the agency utilizing Microsoft Excel, Google Office, and 3rd party report/analytics tools.-Led a team of 20+ individuals spread across 2 continents.-Contributor and presenter of insights/analysis for prospective clients.-Intracompany communication and collaboration w/ department heads & team leads.-Acted as the responsible entity for company analytics.

-Act as primary analyst and presenter of finding for the Analytics department-Develop department standards for the new and growing Analytics department-Hire, train & mentor Analytics department team members

-Tracked & analyzed performance data focused on generating actionable insights for client success teams.-Designed early company reports and analytics methodologies.-Provided ad strategy recommendations across Search & DSP.

Analyze Amazon Advertising performance for clients, identifying opportunities for brands and recommending strategies for maximizing brand retention, growing incremental sales, and optimizing for conversion.

Build and provide Sales and Business Intelligence reports to clients.Develop advertising performance reports.Build, monitor, and optimize Amazon Advertising campaigns focused on building awareness and driving sales.

Analyzed survey data and internal customer data to provide recommendations for future branding campaigns.Designed and executed educational workshops for employees and credit union members.

Fullerton, California

Hosted entrepreneurship workshop for local high school students with staff and student presenters. Organized collections and donation drives for deployed military as well as local charities and animal shelters. Planned and facilitated beach clean-ups and volunteer days at the local arboretum.

Provided customer solutions, generated sales revenues, and developed positive customer relationships.

Irvine, California

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: American Marketing Association: Director of Community Outreach 1st Place - American Marketing Association.

Education record