- Oversee a talented team of creatives to implement innovative marketing initiatives.- Direct comprehensive digital marketing strategies for a diverse client portfolio.- Lead the execution of multifaceted digital campaigns, utilizing a blend of paid and organic channels, along with email and website optimization.- Develop and manage targeted advertising strategies and budgets, with a clear focus on driving sales growth.- Chair monthly marketing discussions with clients, delivering detailed and measurable KPIs to demonstrate and analyze growth.

• Collaborated with brands with over 100k followers to create content across instagram, Facebook, YouTube, and brand websites• Conducted market research to find new trends for social media to remain competitive • Built website designs for clients to provide a better user experience • Executed graduation portrait sessions and event photography for clients • Produced and directed multiple music videos for up and coming recording artist

• Worked with ECU Athletics to implement a new menu and alcohol sales POS system for Division 1 football program.• Implemented multi-faceted marketing campaigns including digital & print marketing collateral for meal plan sales and increased revenue for national and local brands• Head a committee to execute dining’s largest annual event for the official award submission of The National Association of College & University Food Services – 2020 Loyal E. Horton Award• Participated in daily meetings with the marketing department to create plans for weekly and long term events. • Developed ECU Dining Services official marketing brand assets and guidelines leading to uniformity of product offerings in digital and print media • Led the end to end process for creating and implementing a campus-wide, online catering order system, including national brands like Chick-fil-A , Subway and Au Bon Pain • Managed all ECU’s official dining services website maintenance, content and updates • Collected data analytics from website and social media platforms to inform annual strategic planning exercise• Created and assisted in the execution of the ECU Dining rebrand. By redesigning all brand assets from print collateral to digital assets and the social media platforms• Launched Grub Hub on campus by coordinating with Grub Hub team & account directors

• Part of sales team to drive revenue for meal plans on campus • Helped to create operational packages, event signage and nation & local print assets for dining locations• Created picture/video content for social media

• Worked directly under the Media Director to assist in any asset building and operations• Photographer for CPG brands • Front to Back Video Production, and Post- Production editing

• Drafted helpful, informative, and eye-catching advertisements• Distributed information to interested students and answer questions and concerns eloquently

• Lead a team of 22 interns to execute social media campaigns• Created viral content to be distributed to thousands of students • Spearheaded digital launch of new app on campus

• Utilized iPhone/iPad for transaction processing.• Consistently engaged with and supported a minimum of 5 customers daily, generating an average of $2,700 in sales.• Provided customers with detailed shopping recaps post-purchase.• Contributed to team growth by training 3 new employees over a six-month period.