Colin Sandeman-Allen Email & Phone Number

Vancouver, Bc, Ca

Remote

Helping B2B companies grow with over 12 years of in-house experience. We’re experts at optimizing the Journey to Revenue, Unbounce Landing Pages, and Building Marketing Foundations for Online B2B and SaaS Companies.Unlike a traditional agency, we partner with existing in-house marketing teams and leaders to together implement deeper marketing architecture that delivers lasting results.Interested in learning more? Connect with me for a free consultation and discovery call.

Remote

I first consulted with ArborXR as a client of Alumedia before later joining full-time as their Director of Growth Marketing. I worked closely with their CMO and team to build the foundations to set ArborXR up for future success.My role was heavily involved in growth marketing, product marketing, operations, positioning, and automation. Initiatives I identified and led have had a significant, measurable, and ongoing impact on revenue and conversion.Key… Show more I first consulted with ArborXR as a client of Alumedia before later joining full-time as their Director of Growth Marketing. I worked closely with their CMO and team to build the foundations to set ArborXR up for future success.My role was heavily involved in growth marketing, product marketing, operations, positioning, and automation. Initiatives I identified and led have had a significant, measurable, and ongoing impact on revenue and conversion.Key Responsibilities:-Growth Marketing Strategy & Implementation-Conversion & Process Optimization-Led Customer Communication Strategy-Led initiative to move from Freemium to Free Trial-Built marketing automation to convert trials-Build and maintained key G2M Reporting-Helped drive core website strategy, optimization Show less

Remote

Remote

After a product keynote I presented in San Francisco I was given the opportunity to apply for and move to California in 2018 to join Revinate as their lead of Conversion Optimization & Demand Generation. Having previously implemented some of the highest-performing client Revinate campaigns, I correctly understood the product and space.I worked closely with their CMO, CRO, Head of CS, Sales, Product, and team to drive growth and marketing initiatives targeted at hotels around the… Show more After a product keynote I presented in San Francisco I was given the opportunity to apply for and move to California in 2018 to join Revinate as their lead of Conversion Optimization & Demand Generation. Having previously implemented some of the highest-performing client Revinate campaigns, I correctly understood the product and space.I worked closely with their CMO, CRO, Head of CS, Sales, Product, and team to drive growth and marketing initiatives targeted at hotels around the globe.My role was mostly focused on boosting demand generation efforts through conversion optimization, uplifting campaign strategy, architecture, data analysis, and experimentation.Key Responsibilities:-Demand Generation Strategy, Implementation-Conversion Optimization & Growth Initiatives-Manage Vendors, PPC, SEO, Events, etc.-Marketing Initiatives in NA, LATAM, EMEA, APAC-Collaborate on web, social, email, design, brand, product-Work closely with Product Marketing, Design, Sales Show less

San Francisco Bay Area

San Francisco Bay Area

Vancouver

In 2015 I moved to Vancouver to take on the marketing lead for Pinnacle International’s Hospitality Division at their head-office in Yaletown. I was responsible for owning marketing activities for 3 hotels and 3 restaurants in addition to assisting other areas of the larger business when necessary.During my time at Pinnacle I worked closely with on-property teams, general managers, marketing teams, and sales departments. The role was extremely fast-paced and required exceptional… Show more In 2015 I moved to Vancouver to take on the marketing lead for Pinnacle International’s Hospitality Division at their head-office in Yaletown. I was responsible for owning marketing activities for 3 hotels and 3 restaurants in addition to assisting other areas of the larger business when necessary.During my time at Pinnacle I worked closely with on-property teams, general managers, marketing teams, and sales departments. The role was extremely fast-paced and required exceptional problem-solving skills in all areas of marketing.I was able to increase marketing campaign performance by +238%, website conversion by +36%, direct bookings by +42%, correctly attribute 75% of online revenue to specific marketing initiatives, and launch a hotel loyalty program that is still driving revenue today.Key Responsibilities:-Lead Marketing Initiatives for 6 Properties-Responsible to create and execute marketing strategy-Coordinate with on-site teams (General Manager, Marketing, Sales, etc.)-Own Website, Demand Generation-Drive Direct Bookings-Email Marketing, Print, On-Site Show less

Vancouver, British Columbia, Canada

Remote

Started while in university, ThePhotoLab was my first startup. It offered professional photo editing services to photographers across North America. Images were hand corrected by our team in a controlled environment, and clients could upload and access their account from a custom and secure order management system.The company was created after having worked in a photo lab for 5 years and edited a few hundred thousand photos. After conducting first-party research, it was discovered that… Show more Started while in university, ThePhotoLab was my first startup. It offered professional photo editing services to photographers across North America. Images were hand corrected by our team in a controlled environment, and clients could upload and access their account from a custom and secure order management system.The company was created after having worked in a photo lab for 5 years and edited a few hundred thousand photos. After conducting first-party research, it was discovered that wedding photographers in particular spent over 28 hours editing each wedding in 2011. With correct workflows, editing shortcuts, and gaming graphical power our team was able to average just 6 hours in comparison.Many of the fundamental things learned during the creation of ThePhotoLab would later be put to use when forming Zapdrives just a few years later. Show less

Remote

Started in 2014, ZapDrives quickly became one of the most trusted brands in North America when it came to USB Flash Drives. Offering a wide variety of the most popular models worldwide, ZapDrives gave businesses a way to represent their brand on USB Flash Drives at wholesale prices.When we created the company we moved quick. Building and launching in just 30 days, and taking another 90 to reach the first $100k in sales. From there, we continued to out-innovate our competition as we ran… Show more Started in 2014, ZapDrives quickly became one of the most trusted brands in North America when it came to USB Flash Drives. Offering a wide variety of the most popular models worldwide, ZapDrives gave businesses a way to represent their brand on USB Flash Drives at wholesale prices.When we created the company we moved quick. Building and launching in just 30 days, and taking another 90 to reach the first $100k in sales. From there, we continued to out-innovate our competition as we ran the company.Our competitive advantage quickly became marketing, branding, and a custom system we built to provide instant quotes that beat our competition by up to 7 business days. Daily we would often wake up to more than 100 new quote requests by 9AM. Show less

Remote

In 2012 I started as the marketing lead for Wirestorm, a Certified Microsoft SharePoint Solutions Provider based in the USA and Middle East. I was primarily focused on B2B marketing targeting large contracts in Government, Pharmaceutical, Healthcare, and Finance in several countries. The custom solutions provided relied on an expert team delivering intricate SharePoint solutions, Web Development, and Mobile Development.My role focused on building the brand, communicating the… Show more In 2012 I started as the marketing lead for Wirestorm, a Certified Microsoft SharePoint Solutions Provider based in the USA and Middle East. I was primarily focused on B2B marketing targeting large contracts in Government, Pharmaceutical, Healthcare, and Finance in several countries. The custom solutions provided relied on an expert team delivering intricate SharePoint solutions, Web Development, and Mobile Development.My role focused on building the brand, communicating the product offering, and working with in-house teams to deliver proposals and RFPs that won deals.Key Responsibilities:-Marketing Strategy-Branding, Corporate Identity & Website-Product Marketing, Positioning-Demand Generation-Event Marketing Show less

Remote

The first startup I ever worked on was TreePuncher, a locally run Minecraft Server Host in Canada. It was started by Matthew Hall, owner of Random Shapes, who I met in University.While working with Matt and his team we drove significant increases in revenue. My focus was on growth, marketing, implementation, and financial reporting. Many times I would be in-class learning about marketing and on my laptop implementing them at the same time.Key Achievements:-Reached a >30%… Show more The first startup I ever worked on was TreePuncher, a locally run Minecraft Server Host in Canada. It was started by Matthew Hall, owner of Random Shapes, who I met in University.While working with Matt and his team we drove significant increases in revenue. My focus was on growth, marketing, implementation, and financial reporting. Many times I would be in-class learning about marketing and on my laptop implementing them at the same time.Key Achievements:-Reached a >30% Monthly Growth Rate for 6+ Months-Increased Revenue by >280% in 12 months-Reached markets in North America, Europe, and Australia-By the time it sold in 2014, was the largest Minecraft Server Host in Canada Show less

Bachelor Of Business Administration (B.B.A.), Finance And Marketing, Distinction

Activities and Societies: John Molson Undergraduate Case Competition (Montreal, 2011) Completed first year psychology before transitioning.

Cxl Certified Optimizer, Conversion Rate Optimizaton