Colin Steen Email & Phone Number

- CEO of Legacy Seed Company, holding company comprised of DF Seeds and Legacy Seeds.

As Managing Director for Syngenta Ventures, identify investment opportunities for Syngenta Ventures, collaborating with the companies to find opportunities that provide both a financial return for Syngenta and potential business synergies. • Actively participate with companies post investment. Member of board of Directors for Premier Crop Systems, board observer for Greenlight Bio. • Work with the Syngenta Ventures team on due diligence efforts to evaluate investment opportunities in North America and around the world.

As director of sales for Golden Harvest, lead overall brand development, strategy and execution of 5-year growth plan for corn and soybean seeds business, collaborating with North American seeds leadership team to identify objectives, opportunities and tactics to ignite and increase market share.• Direct 55-person sales team and 700 seed advisors, representing $300M in gross profit • Led Seed Advisor go-to-market program to nearly 30% of sales overall, equating to $200M in retail sales• Added approximately 100 new Seed Advisors and dealers in the last two years• Grew market share in corn by 0.2% per year in 2016 and 2017 in highly challenging and volatile market conditions

Led sales, marketing and business growth for 130-member sales team with responsibility for a $27M expense budget, delivering a $450M net profit for corn and soybean sales across the Midwest territory.• Developed new “Seed Advisor” marketing program, identifying, training and implementing quality seed advisors in top markets to increase sales in territory and deliver on aggressive goals. Built business case and model, and obtained $40M investment approval for new program to grow Golden Harvest line• Recruited 280 Seed Advisors to implement corn and soybean seed sales program• Maintained market share despite regulatory approval headwinds and volatile market

Directed national sales and key accounts focused on selling corn and soybeans through retail channels, guiding development of refocused Key Account strategy utilizing account managers in tandem with regional focused accounted management.• Identified, trained and managed 5 new Key Account Managers and Retail Business Managers to execute on strategy for organization• Grew market share in corn with largest national account (Winfield) two out of the three years of tenure

Responsible for development of the 2009 retail marketing and sales campaign for NK Seeds corn and soybean products, identifying new markets, segment and revenue streams and implementing new tactics to grow the market share.• Grew US corn market share through development of new marketing campaign for NK Seeds by 0.5% • Developed, launched and managed key grower level program focused on attracting new customers to NK in 2009

Directed capital venture investment opportunities for company, identifying new revenue streams, accounts and partnerships to strengthen market share. • Vetted 350+ venture capital investment opportunities resulting in i$60M investment in seven firms, managing four investments throughout California, Midwest, East Coast• Developed the strategic business plan ad was Board Observer for Pasteuria Biosciences, a firm later acquired by Syngenta

Guided sales strategy and goals and managed budget and expenses for 12 sales representatives within the Nebraska sales district, which represented 10% of the company’s revenue and the second largest district for company. Focused on development of strategy and implementation of tactics to grow sales for key accounts.• Increased market share in corn herbicides from 25 % to 28% in a shrinking market due to GM trait introduction from Monsanto• Delivered growth to five key accounts in Nebraska, creating the largest independent cooperative account at Syngenta

Managed the development of the Pulse crop customer plans, brand and tactics for implementation in the Western Canada market, developing a 5-year strategic plan for growth of two brands. Identified target customers based on research and analytics. • Launched two new products for the Western Canada market• Grew both market share and size of market for fungicides in pulse crops as well as desiccants in pulse crops in Western Canada

Mba, Agribusiness

B.Sc, Agriculture