Colin Strosnider, Mba Email and Phone Number

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Marketing Decision Science and Analytics across Apple Services

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As the Manager of Advanced Analytics, it was my role to lead the entire Advanced Analytics Team currently and into the future. Much of my time was spent focusing on growing others and looking toward how we can be more capable tomorrow, and the day after that. We focused very heavily on how we could apply complex statistical and ML techniques to difficult-to-solve problems. I oversaw the modernization of many of our processes and techniques in our analytical and reporting teams, including shifts to cloud based computing and automation of a variety of different tasks.

As the Advanced Analytics lead, I was responsible not only for my prior role's tasks, but I was then overseeing other data analysts as well. It was my role to ensure all marketing analysts were focused on the appropriate projects, and in many cases I would be creating these projects myself with the help of other partners outside of the analytics team. As a team lead, I was also responsible for the growth and performance of my direct reports, a role I took extremely seriously.

As a Senior Marketing Data Analyst, all responsibilities from the prior role still held true, with some additional ones. In addition to previous responsibilities, I also began applying statistical and ML modeling to help solve more complex problems, such as understanding which customers will respond with positive incremental lift to a given marketing campaign. As well as this, it was also incumbent upon me to seek out new opportunities throughout the business (marketing in particular) and find solutions.

As a marketing data analyst, I was responsible for analyzing and reporting on a variety of different CRM driven marketing campaigns. I utilized SQL to directly query data from Teradata RDBMS. I applied statistical techniques to understand the true impact of marketing campaigns, and I would evaluate these results based on the goals which were set out before hand.

Leading a team creating a dynamic, media rich online training module for all prospective predictive analytics trainees.Oversight over TMA's marketing department by managing the various processes and teams involved in creative and strategic marketing.

Analysis of pricing and promotions to determine trends and performance indicators for products and categories.Competitive analysis for women's fashion to determine best practices and comparisons for current performance. Determining women's shoe assortment including colors, styles, sizes, and seasonal selections, along with sales techniques and content strategies.

I was part of the Sales and Marketing Execution department of Direct Energy that executes all sales and marketing initiatives for the US North. I worked in a large range of activities and responsibilities. Responsibilities included contract creation and auditing, sales script creation and review, web products management, and mail returns and cancellation management within my main job description. Other projects included workflow efficiency optimization, document updating, volunteering events, and workflow innovation. I feel that it is important to always be improving processes to stay ahead of the competition. Internal competitive advantages are the most difficult ones for competitors to replicate.Windows SharePoint Services 3.0 - Level 1 & 2 Certificate

Great experience working with experienced management and marketing professionals in the Sales and Marketing division. I spent a lot of time developing strategic market research reports. These were tied to new products, markets, and clients. I created presentations and delivered them to the top tier of the company in subjects of communications, new markets, competitors, and more.I developed and delivered a corporate communications presentation that was meant to be used as a template for a seminar to be given to Modern's terminal managers.I was tasked with finding a new CRM software and vendor. I researched both and set up demonstrations to decide which companies and CRM's we liked best.Financial analysis on the company's incoming cash flows to determine market risk. I was able to determine where the revenues were coming from and how that knowledge could help the company.