External Market Researcho Technology Mergers and Acquisitions* Determine acquisition motivations (acqui-hire, technology transfer, market leveraging)o Competitive analysis of streaming video industry* Market size, behavior segmentation, demographic segmentationo Campaign and acquisition analytics* LTV, acquisition costs, campaign spendingo Website and content analytics* Funnel testing, A/B testingProduction Managemento Systems analysis of database architecture* Optimize existing data systems* Architecting new platform database repository* Implementing reporting systems

Campaign creation and Optimization * Creative Asset optimization* Video production* Competitive analysis Network Optimization and Analytics* eCPM, eCPO* LTV* CPI bid estimates and volume

Mobile Application Consultant*Working with incubation phase startups in advisor and consultant capacity with business plan authoring, researching market conditions and behaviors, estimating product revenue models.*Investigating partnerships with firms throughout the distribution methods, and marketing channels *Analyze product development and operations costs, researching industry best practices, researching design and production tools

Business Development* Developer Licensing research* Product revenue modeling and monetization* Competitive analysis * Analyze product development and operations costs

Lead GenerationMarket segment research* Product revenue modeling* Competitive analysis * Analyze product development and operations costs

Mobile Game Consultant for Mobile/Social Games*Researched and reported on market conditions to provide a strategy for the newly created mobile and social games business division.*Defined the mobile and social game market space and digital distribution methods*Impact of visibility and featuring on sales and ranking, store update frequency and average duration of featuring*Transaction methods, sales reporting, and visibility of user purchase paths*Platform and store discovery and search methods, description and overview requirements*Reported on the market price and purchase methods, free to pay pricing models, analytics based compulsion loops, bundle offerings, gifting, advertising, pay for install, micro-transactions, full download pricing, price elasticity between pricing tiers, and promotional pricing*Evaluated promotional and discovery channels and estimated customer acquisition costs*Internal Cross Promotion evaluations of in-application advertising solutions based on per application engineering costs, customer reach, and conversion rate*Integration with Ad Networks to leverage existing relationships with application developers and publish advertisements in applications*Researched recommendation and Analytics Engines that leverage market data and how the solutions target consumers based on buying history, preferences, and demographic data*Identified distribution platforms to leverage social networking and community engagement to feature, promote, and inform users of new games*Detailed uses for Customer Relationship Management solutions to leverage consumer interaction during targeted post launch activities.*Provided recommendations for cross platform development operations optimization and tools integration*Detailed best practices for internal production techniques and tool chain evaluation*Reported on development tools, engines, asset tool chains, platform inclusion, language, libraries, and product evaluation.

*Initiated, managed and optimized in game Advertising channels for mobile games using adwhirl, adsense, iad, and additional ad service channels*Created ad support policies to monetize free applications and inject additional revenue into underperforming titles.*Developed free to pay and advertising only product model performance forecasting*Created ad server in conjunction with IT team and integrated with ad networks*Created and maintained weekly trend reporting*Established and maintained monthly financial reporting methodologies*Conducted competitive analysis by genre/publisher/ranking on iPhone, Android*Created data repository for market data*Implemented 3rd party analytic solutions into product line and designed internal analytics solution.*Supported Creation of Customer Service for iPhone, and investigated company wide solutions using right now services. Participated in the hiring of manager.*Designed original model for Online Game Community with extensible and cross platform modules, including design of the initial systems. Participated in the hiring of manager.*Defined Social Media marketing strategies, benchmarks, and promotion strategies for iPhone including web aggregating strategies for consumer and industry social media sites, rankings, and sales channels.*Participated in staffing of Apple Games Group, Online Game Community, Marketing personnel, Customer Service, Engineering, Art, Design, Quality Assurance, and Producers.

*Pool Pro Online 3 - iPhone\iPod Touch - (Internal Producer) - Created framework for online cross platform multiplayer game, design, and gameplay. Transitioned to Senior Producer as sales responsibilities increased at Alpha milestone.*Mr. Driller - iPhone\iPod Touch - (Internal Producer) - Managed port from PC code. Transitioned the project to new producer for beta and GM milestone to focus on analyst duties.*Worst Case Scenario - iPhone\iPod Touch - (Internal Producer) - Managed platform port and re-design of mobile version with 6 person team. *Tamagotchi: ‘Round the World - iPhone\iPod Touch - (Internal Producer) - Managed platform port as producer and designer. *Tamagotchi: ‘Round the World - iPod - (External Producer) - (launch date - October 2008) - Was transferred onto project as producer one week from Alpha milestone. Responsible for bringing the ship date close to initial schedule, after serious project delays, responsibilities consisted of shoring up design deficiencies, localization planning, and the final shipment of the application. *Star Trigon - PC download - (Designer) - Story writer and level designer*Star Trigon - iPhone\iPod Touch - (Internal Producer) - Managed platform port of title in 25 business days with 3 person production team. *Star Trigon -iPod - (Internal Producer) - Developed all pre-production documentation including design, test, localization, and scheduling. Project estimated at 12 persons, 96 man month development project completed in 84 actual man months.

Acting Producer (Projects) July 2007 - December 2007*Pool Pro Online II - J2ME - (Acting External Producer) - Managed the J2ME cross platform integration of the client code development with existing BREW server and preceding Pool Pro Online version. *Pool Pro Online II - BREW - (Acting External Producer) - Managed server code revisions to patch client side release issues with server side solutions and to manage backward compatibility and cross-platform compatibility.*Atlantis Sky Patrol - (Acting External Producer) - Responsible for finding external development house to project. Developed multi-carrier, multi-platform development plan. Created pitch documentation and pre-production, including PC to Mobile level design, handset porting considerations, schedule, and developer milestone requirements. Transitioned to producer for Alpha and Beta milestones, was returned to project for the GM milestones and carrier submissions. Associate Producer (Projects) July 2006 - June 2007*Snoopy the Flying Ace - (Associate Internal Producer) - Responsible for managing the design and art requirements for the pre-production phase of development, and managed the testing requirements for the Alpha and Beta phases and Test Planning and test documentation creation.*Super Yum Yum 2 - (Associate Internal Producer) - Responsible for the transition between Producer and Porting Producer, managed the consolidation and finalization of development documentation.*Pool Pro Online II - (Acting External Producer) - BREW - Assisted in the development of the lead platform. Created testing documentation and managed testing cycles and build revisions.

*English language liaison, consultant with international sales and marketing departments.*Contracted with Anritsu electronics with European sales division and Asian marketing department personnel.*Contracted with Mitsubishi Motors as organizational consultant.

*Coordinated travel itineraries and event planning.*Responsible for monthly, quarterly, and yearly task evaluation reports and financial summaries to NASA headquarters and task contracting agencies for the Project Office encompassing 7 NASA research centers and ten contracted educational agencies.*Expense reporting to contracting agencies.*Worked with agencies investigating new technologies for virtual classrooms*Worked with agencies for Robotics Competitions, game designs, and student mentoring