Co-Founder
Greater Los Angeles Area
• Co-founded and built brand identity from the ground up for indie music label that released albums by emerging artists Lord Huron, Shy Girls, Astronauts, etc, Gavin Turek, PAPA, Kisses, Superhumanoids, Avid Dancer and more • Spearheaded integrated marketing strategies from concept through execution, garnering media coverage in industry publications such as Pitchfork, Fader, Complex, Nylon, NME, American Songwriter, Billboard and Spin • Developed cohesive and diverse aesthetic for website and social media that embodied the brand and its SoCal roots• Built and managed 6K-person international email list, promoting brand, releases and original content• Managed Facebook ad campaigns and analytics across Mailchimp, Spotify, SoundCloud, INGrooves and more • Evolved label into a cultural hub by producing events at renowned venues and festivals with up to 40K attendees while expanding into original merchandise and original content to build brand loyalty and recognition • Transformed brand’s prestige by earning placement on top editorial playlists on Spotify, Apple Music and iTunes• Partnered with WeTransfer, Ace Hotel, Neon Gold, Spaceland Presents, Pitchfork Festival, PAX, The DFM, Yours Truly, MFG Presents, Crap Eyewear, The Hollywood Roosevelt, Virgin Hotels, TBD Fest, Garrett Leight, L.A. Roxx, Sqirl, Alma and more • Negotiated commercial licensing for songs in ads for high-profile brands (Corona, Subaru, Toms, Tory Burch, Hugo Boss) as well as in film and TV shows (Girls, Transparent, Riverdale, Shameless, Man Seeking Woman, Nashville, To All the Boys I’ve Loved Before, Downsizing)